A Designer’sSurvival Guideto working inCorporate DesignTeams Manjiri Deshpande | Survival Guide presented at ADEX 09, Desi...
Former electrical engineerCompulsive doodler and labellerBloggerthe FIXexperimental cookalsoInTerACTIon DeSIGner atHoneywe...
WHy Do DeSIGn TeAmS eXIST In CorporATIonS ?Design enables to:• Improve intelligence• Impact productivity• Speak volumes• E...
“                                    Design is:                                     70% dealing with people,              ...
“                                                                                                       I am looking for a...
THe eluSIVe uSer   Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 20...
“    Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visua...
“    Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visua...
Good, FASt, ChEAP.PICk two.   Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13...
SurVIVAl GuIDe                                                                                                            ...
BrAnD yourSelF   Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009...
meASure:   Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All...
CommunICATe   Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | ...
InCluDe eVeryBoDy   Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2...
IDeAS Are noT DISpoSABle   Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th ...
“                                     i love deadlines. i like the whooshing sound they make as                           ...
“                                     Better to beg for forgiveness than ask for permission.                              ...
“                                    a human being should be able to change a diaper,                                     ...
“                                     it is not where you take things from, it is where you take                          ...
DoCumenT eVeryTHInG   Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April...
HeAlTHy DeSIGn DIeT:   Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th Apri...
HeAlTHy DeSIGn DIeT:reSourCeS                              people                                         CompAnIeS       ...
HeAlTHy DeSIGn DIeT: 4 BeST prACTICeS• Focus on understanding the problem at hand.Also, look broadly to expand thinking.• ...
“                                     Words designers should keep repeating:                                     re-… re-f...
enD noTeS:unDerSTAnD VAlueContact:manjiri Deshpandejmanjiri@gmail.com     Manjiri Deshpande | Survival Guide presented at ...
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Survival guide for all designers

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Reflections on being a part of an in house corporate UX design team.

Published in: Design, Education
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Survival guide for all designers

  1. 1. A Designer’sSurvival Guideto working inCorporate DesignTeams Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  2. 2. Former electrical engineerCompulsive doodler and labellerBloggerthe FIXexperimental cookalsoInTerACTIon DeSIGner atHoneywell Technology Solutions Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  3. 3. WHy Do DeSIGn TeAmS eXIST In CorporATIonS ?Design enables to:• Improve intelligence• Impact productivity• Speak volumes• Eliminate frustration- What every business needs; and how?, AIGA Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  4. 4. “ Design is: 70% dealing with people, 9% formulating the brief, 2% the idea 1% being pig-headed 1.5% eye for detail 6% understanding 1% letting go 1% keeping hold 0.3% staring 0.4% estimation 0.8% Coffee 1.7% checking - rechecking 0.2% bragging 0.5% tracking 1% persuasion 2% knowing when to stop 5% selling the idea 0.1% panic - Duane King Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  5. 5. “ I am looking for a position where I can slowly lose sight of what I originally set out to do with my life, with benefits. - Bruce eric Kaplan PLAN A CAREER. Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  6. 6. THe eluSIVe uSer Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  7. 7. “ Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  8. 8. “ Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  9. 9. Good, FASt, ChEAP.PICk two. Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  10. 10. SurVIVAl GuIDe - jessiCa Hagy, inDexeD.Com Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  11. 11. BrAnD yourSelF Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  12. 12. meASure: Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  13. 13. CommunICATe Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  14. 14. InCluDe eVeryBoDy Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  15. 15. IDeAS Are noT DISpoSABle Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  16. 16. “ i love deadlines. i like the whooshing sound they make as they fly by. Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  17. 17. “ Better to beg for forgiveness than ask for permission. Take action. Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  18. 18. “ a human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. speCializaTion is for inseCTs. - roBerT Heinlein, auTHor Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  19. 19. “ it is not where you take things from, it is where you take them to. go ouTsiDe...Be inspireD -jean luC- goDDarD Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  20. 20. DoCumenT eVeryTHInG Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  21. 21. HeAlTHy DeSIGn DIeT: Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  22. 22. HeAlTHy DeSIGn DIeT:reSourCeS people CompAnIeS InSpIrATIon• tEd • Niti Bhan • Microsoft Labs • Smashing• Fast Company • Jan Chipchase • mozilla labs magazine• BusinessWeek • John Maeda • Google labs • Swissmiss• Core 77 • Edward tufte • Adaptive path • Grain edit• Boxes and Arrows • Dave Gray • 37 Signals • Konigi• Design patterns by • dan Saffer • Stamen Design • drawn!Jennifer tidwell • d. Armano • Live|work • pattern Tap• yahoo Design • Jensen harris • Frog: Design mindpattern library • Scott Berkun • IdEo• SAp Design Guild • Ben Fry • tom Peters Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  23. 23. HeAlTHy DeSIGn DIeT: 4 BeST prACTICeS• Focus on understanding the problem at hand.Also, look broadly to expand thinking.• uncover the most relevant trends that exist today• Use ideation as a tool to explore solutions.• Develop rich experiences to give content to solutions. Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  24. 24. “ Words designers should keep repeating: re-… re-frame, re-design design thinking framework co-creation human-centered multi-disciplinary ambiguity user-centered collective story discovery experience creativity platform problem-solving planning approach design thinking user collaboration Themes method touch-points Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
  25. 25. enD noTeS:unDerSTAnD VAlueContact:manjiri Deshpandejmanjiri@gmail.com Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.

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