Channel Mrk Perspective 20081201

369 views
335 views

Published on

For Channel Tune group members

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
369
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Channel Mrk Perspective 20081201

  1. 1. CHANNEL MARKETING PERSPECTIVES 2009 CHANNEL TUNE Nov 2008 Results of the questionnaire compuBase 2008©
  2. 2. Expectations regarding the marketing budget compuBase 2008© <ul><li>previsions are not optimistic, but not pessimistic either </li></ul><ul><li>only 11% estimate growth of their marketing budgets </li></ul>
  3. 3. Strategic priorities compuBase 2008© <ul><li>the top priority remains the new market opportunities </li></ul><ul><li>channel optimization and channel recruitment follow closely as growth priorities </li></ul>
  4. 4. New market opportunities compuBase 2008© <ul><li>both Middle East and the Eastern countries are the most targeted in terms of market potential </li></ul><ul><li>Northern Africa accounts only for 11% </li></ul>

×