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Channel Mrk Perspective 20081201

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For Channel Tune group members

For Channel Tune group members

Published in: Business, Technology
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  • 1. CHANNEL MARKETING PERSPECTIVES 2009 CHANNEL TUNE Nov 2008 Results of the questionnaire compuBase 2008©
  • 2. Expectations regarding the marketing budget compuBase 2008©
    • previsions are not optimistic, but not pessimistic either
    • only 11% estimate growth of their marketing budgets
  • 3. Strategic priorities compuBase 2008©
    • the top priority remains the new market opportunities
    • channel optimization and channel recruitment follow closely as growth priorities
  • 4. New market opportunities compuBase 2008©
    • both Middle East and the Eastern countries are the most targeted in terms of market potential
    • Northern Africa accounts only for 11%

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