Keynote at Alfresco Developers Conference, NYC

John Mancini -- President, AIIM twitter = @jmancini77 Blog = Digital Landfill = aiim.typepad.com 1

Understanding markets in transition 5 Photo source = http://www.flickr.com/photos/ellenm1/3861396678/

AIIM Task Force For more information -- http://www.aiim.org/futurehistory 7

Image source = http://www.directimpactnow.com/ 8

Photo source = http://www.flickr.com/photos/sergemelki/349312861/ 1 -- A short history of ECM 9

2 -- Consumer revolution & enterprise IT http://www.flickr.com/photos/hisgett/3206494453/ 10

3 -- A “future” history of ECM Photo Source = http://www.flickr.com/photos/fdecomite/2226169735/ 11

Photo source = http://www.flickr.com/photos/sergemelki/349312861/ A short history of ECM 12

Solutions expensive and complicated. Adoption driven by the business. Use case, not ROI critical. Ease of use doesn’t matter. Adoption departmental in large orgs only. 13

Emergence of web technologies. Explosion of risk concerns. Entry of SharePoint. Rising user frustration with cost and complexity. Rise of Saas and Open Source options. 14

Systems of Record Command and control Transaction-oriented Document-centric User learns system Security is key issue 15 Source = AIIM and TCG Advisors

Consumer revolution & enterprise IT http://www.flickr.com/photos/hisgett/3206494453/ 16

Consumer Technologies and the Enterprise Enterprise IT Consumer IT On Hold On Fire Source = AIIM and TCG Advisors 17

How can it be that I am so powerful as a consumer and so lame as an employee? How disruptive will Consumer IT be to Enterprise IT? Source = AIIM and TCG Advisors

So how does IT view this revolution? 19

Let’s continue the last decade’s trend lines. Let’s continue to build out our systems of record. There is still significant “control” work to do. I’ve got more to do than I can handle. Source = AIIM and TCG Advisors 20

So how do end users view this revolution? 21

Video on Demand YouTube, Telepresence Broadcasts Conferencing Mobile Access iPhone, iPad, Blackberry, Android Fully Empowered Mobile Clients Instant Access SMS, Facebook, Twitter, WebEx Communications Apps Social Networks Info on Demand Google, Bing, Technorati, Yelp Enterprise Search Source = AIIM and TCG Advisors

And if you (IT) don’t get it for me, I’ll get it myself. 23

A “future” history of ECM Photo Source = http://www.flickr.com/photos/fdecomite/2226169735/ 24

Systems of Record Systems of Engagement Command and control Collaborative Transaction-oriented Interaction-oriented Document-centric User-centric User learns system System learns user Security is key issue Privacy is key issue 25 Source = AIIM and TCG Advisors

ECM Social Business Systems Command and control Collaborative Transaction-oriented Interaction-oriented Document-centric User-centric User learns system System learns user Security is key issue Privacy is key issue 26 Source = AIIM and TCG Advisors

• Does this mean the end of a focus on Systems of Record? • What does CONTROL mean in the world of Systems of Engagement? • What kinds of use cases will help make Systems of Engagement meaningful? 27

Does this mean the end of a focus on Systems of Record? Photo source = http://www.flickr.com/photos/mcfarlandmo/3274597033/

Image source = http://www.directimpactnow.com/ 29

What does CONTROL mean in a world of Systems of Engagement? Photo source = http://www.flickr.com/photos/tomsun/3859690596/

[Social content on external sites] will be archived and retained for the required period of time in accordance with the DIR Records Retention Schedule.

Non-administrative incoming/outgoing and internal correspondence, in any media, pertaining to or arising from the routine operations of the policies, programs, services, or projects of an agency. Retention = 1 year

Dear Sir/Madam: I am looking into starting a goat dairy farm , what licenses do I need and where can I find the guidelines for inspection of milking parlor, and regulations?

Do we need to keep this? Photo source = http://www.flickr.com/ photos/marcobellucci/3534516458/

How long do we need to keep this? Photo source = http://www.flickr.com/ photos/marcobellucci/3534516458/

How and when do I move it from the external site to an internal archive? Photo source = http://www.flickr.com/ photos/marcobellucci/3534516458/

Whose job is it to do this? Photo source = http://www.flickr.com/ photos/marcobellucci/3534516458/

Will this ever really get done? Do we care? Photo source = http://www.flickr.com/ photos/marcobellucci/3534516458/

Bridging the gap between Systems of Record and Systems of Engagement Photo source = http://www.flickr.com/ photos/cyron/10813776/

• Case Management -- How do I unify information, processes and people to get a 360-degree view of a customer or problem? • Project Management -- How do I link back-end project data to team-facing collaboration in a single system? • Product and Innovation Management -- How do I use new tools for information gathering, sharing and analysis to build next generation products? • Customer and Constituent Management -- How do use customer-facing social platforms like Facebook to systematically engage customers and constitutents? 48

John Mancini -- President, AIIM twitter = @jmancini77 Blog = Digital Landfill = aiim.typepad.com 49

http://aiim.typepad.com	95
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Keynote at Alfresco Developers Conference, NYC

by John Mancini on Nov 03, 2010

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Keynote at Alfresco Developers Conference, NYC — Presentation Transcript