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Don Draper's 3 Rules of Content Marketing

by President at Association for Information and Image Management on Jul 30, 2012

  • 7,161 views

A focus on how marketing has changed -- but also on how some elements have stayed the same -- using Don's perspectives as a frame. The presentation describes how the role of content has changed, and ...

A focus on how marketing has changed -- but also on how some elements have stayed the same -- using Don's perspectives as a frame. The presentation describes how the role of content has changed, and the increasing challenges facing organizations to deliver content that is targeted at the role, buying stage, and preferred delivery of prospects and leads.

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http://www.digitallandfill.org 844
http://www.aiim.typepad.com 103
http://aiim.typepad.com 97
http://damfoundation.org 73
http://localhost 52
http://intigi-news.herokuapp.com 34
http://clipboard.com 18
http://www.scoop.it 13
http://feeds.feedburner.com 10
http://www.linkedin.com 9
http://electronicdiscovery.info 8
http://us-w1.rockmelt.com 7
https://si0.twimg.com 6
https://twitter.com 5
http://info.aiim.org 3
http://tweetedtimes.com 2
http://webcache.googleusercontent.com 2
https://twimg0-a.akamaihd.net 2
http://pinterest.com 1
http://feeds2.feedburner.com 1
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Don Draper's 3 Rules of Content Marketing Don Draper's 3 Rules of Content Marketing Presentation Transcript