Content Opportunities in Revolutionary Times
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My Open Text ContentWorld keynote - The impact of SharePoint, Social, and Mobile on the Future of Information Management -- and the emerging role of information professionals

My Open Text ContentWorld keynote - The impact of SharePoint, Social, and Mobile on the Future of Information Management -- and the emerging role of information professionals

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  • The challenges here are enormous. Expectations of Enterprise IT are rising. The business, still reeling from the crash of 2008, is questioning the rigidity and cost of legacy systems. The focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation. in the world of Systems of Engagement – no one on the user side cares about any of this. However, because these systems are being used by enterprises, they will inevitably be subject to the same legal and social restrictions as traditional enterprise content, and therein lies the rub. Today that rub is significantly limiting endorsement and adoption of consumer-style communication and collaboration facilities around the world, and it will continue to do so until the content management industry and its customers develop protocols and policies to address its issues.
  • Per AIIM Industry WatchFor 25%, SharePoint content is doubling every 2 years5% have over 10 TB of data alreadyBiggest issue for users - 46% - lack of strategic plan for SharePoint and lack of clarity what to use it for.Over 60% have not yet brought SharePoint into alignment with existing compliance policies.
  • Conversations, not documents. Both inside and outside the firewall.Outside the firewall...1,330 years worth of time spent every day on Facebook ; 800M Facebook users, 50% log in on any day, 250M photos uploaded per dayChart - 360 degrees of digital influence. Inside the firewall...38% have an enterprise strategy; 18% coordinated. 21% nothing, 6% actively discourage, 24% ad hoc27% consider social inside the firewall as an "infrastructure" investment not requiring a business case.
  • What exactly is mobile anymore? Blurring of lines with growth of devices and variety of uses.Think of mobile as a canvass that is always with you upon which you can create content, you can consume content, and you can interact with content (I.e., processes)Massive growth in mobile subscribers from 719M in 2000 (60% in developed world) to 5.6M today (70% in the developing world)Huge smart phone upside - only 835M out of 5.6MAccelerating rate of adoption - e.g. iPods to iPhones to iPads - and android faster than iPhone. % of total traffic from mobile = 60% Pandora, 55% Twitter, 33% Facebookq4:10 - smartphones + tablets > notebooks + desktopsQ2:10 - Windows operating systems < 50% of Internet enabled devicesMobile is the only access point for 1/3 of Internet usersWhat exactly is mobile anymore? Blurring of lines with growth of devices and variety of uses.Think of mobile as a canvass that is always with you upon which you can create content, you can consume content, and you can interact with content (I.e., processes)
  • What exactly is mobile anymore? Blurring of lines with growth of devices and variety of uses.Think of mobile as a canvass that is always with you upon which you can create content, you can consume content, and you can interact with content (I.e., processes)Massive growth in mobile subscribers from 719M in 2000 (60% in developed world) to 5.6M today (70% in the developing world)Huge smart phone upside - only 835M out of 5.6MAccelerating rate of adoption - e.g. iPods to iPhones to iPads - and android faster than iPhone. % of total traffic from mobile = 60% Pandora, 55% Twitter, 33% Facebookq4:10 - smartphones + tablets > notebooks + desktopsQ2:10 - Windows operating systems < 50% of Internet enabled devicesMobile is the only access point for 1/3 of Internet usersWhat exactly is mobile anymore? Blurring of lines with growth of devices and variety of uses.Think of mobile as a canvass that is always with you upon which you can create content, you can consume content, and you can interact with content (I.e., processes)

Content Opportunities in Revolutionary Times Content Opportunities in Revolutionary Times Presentation Transcript

  • Content Opportunities in Revolutionary Times John Mancini President, AIIM 16 November 2011 Copyright © Open Text Corporation. All rights reserved.
  • OpenText and Industry Thought Leadership 2© AIIM | All rights reserved
  • Records, meet engagement. 3© AIIM | All rights reserved
  • Systems of Engagement Social and Era Mainframe Mini PC Internet Cloud Systems of Record Years 1960-1975 1975-1992 1992-2001 2001-2009 2010-2015 Typical A batch A dept A A web An thing trans process document page interactionmanaged Best Digital known IBM Microsoft Google Facebook EquipmentcompanyContent Social Image Document Content mgmt Microfilm Business Mgmt Mgmt Mgmt focus Systems
  • Consideration Systems of Record Systems of Engagement Focus Transactions Interactions Governance Command & Control Collaboration Core Elements Facts & Commitments Ideas & Nuances Value Single Source of Truth Discovery & Dialog Standard Accurate & Complete Immediate & Accessible Content Authored Communal Primary Record Type Documents Conversations Searchability Easy Hard Usability User is trained User ―knows‖ Accessibility Regulated & Contained Ad Hoc & Open Retention Permanent Transient Policy Focus Security (Protect Privacy (Protect Users) Assets)© AIIM | All rights reserved
  • SharePoint everywhere.http://www.flickr.com/photos/paytonc/79973436
  • SharePoint everywhere. For 25%, SharePoint content is doubling every 2 years. 5% already have over 10 TB of data. Biggest issue for users - 46% - lack of strategic plan for SharePoint and lack of clarity on what to use it for. Over 60% have not yet brought SharePoint into alignment with existing compliance policies. Only 18% are currently using a BPM 3rd party add on – but this is expected to grow to 55%. 7 Source: AIIM Industry Watch, 2011
  • Social everywhere.http://www.flickr.com/photos/mymollypop/2645589819
  • Social everywhere.  Outside the firewall…  1,330 years worth of time spent every day on Facebook.  800M Facebook users.  50% log in on any day.  250M photos uploaded per day.  Inside the firewall (per AIIM Industry Watch)…  Only 38% have an enterprise social strategy.  But 27% now view social as infrastructure. 9© AIIM | All rights reserved
  • Mobile everywhere.http://www.flickr.com/photos/scottvanderchijs/4912947547
  • Mobile everywhere.  Mobile subscribers have grown from 719M in 2000 (60% in developed world) to 5.6 billion today (70% in the developing world).  Only 835M out of 5.6 billion devices are smartphones.  q4:10 - smartphones + tablets > notebooks + desktops.  q2:10 - Windows operating systems < 50% of Internet enabled devices.  Mobile is the only access point for 1/3 of Internet users. 11© AIIM | All rights reserved
  • ―It’s when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen…Revolution doesn’t happen when society adopts new technologies—it happens when society adopts new behaviors.‖ --Clay Shirkyhttp://www.flickr.com/photos/6argoo3a/6253592631
  • Revolutionary expectations.  Employees - consumer expectations re ease of use.  C-suite - cloud and app like expectations re the ease of implementation - dynamic infrastructure, self service, consumption based.  Process owners and consumers - seamless and device independent ways to view and interact with content and processes. 13© AIIM | All rights reserved
  • A long way to go…  94% have deployed mobile access to email, but < 30% have mobile access to enterprise systems -- ECM, CRM, ERP.  37% have no mobile ECM access; a further 30% rely on conventional web interface.  47% allow personal devices to access company data, mostly in a policy void. Released today! – aiim.org/research© AIIM | All rights reserved
  • Information, not plumbing.http://www.flickr.com/photos/mxmstryo/4033816209
  • Thank You@jmancini77blog = DigitalLandfill.orgIf you are an information professional,AIIM is where you belong.www.aiim.org 16