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Content Opportunities in Revolutionary Times
 

Content Opportunities in Revolutionary Times

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My Open Text ContentWorld keynote - The impact of SharePoint, Social, and Mobile on the Future of Information Management -- and the emerging role of information professionals

My Open Text ContentWorld keynote - The impact of SharePoint, Social, and Mobile on the Future of Information Management -- and the emerging role of information professionals

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http://www.digitallandfill.org 889
http://aiim.typepad.com 300
http://www.aiim.typepad.com 61
http://feeds2.feedburner.com 45
http://feeds.feedburner.com 15
http://www.linkedin.com 5
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http://a0.twimg.com 3
http://www.serdalab.com 2
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  • The challenges here are enormous. Expectations of Enterprise IT are rising. The business, still reeling from the crash of 2008, is questioning the rigidity and cost of legacy systems. The focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation. in the world of Systems of Engagement – no one on the user side cares about any of this. However, because these systems are being used by enterprises, they will inevitably be subject to the same legal and social restrictions as traditional enterprise content, and therein lies the rub. Today that rub is significantly limiting endorsement and adoption of consumer-style communication and collaboration facilities around the world, and it will continue to do so until the content management industry and its customers develop protocols and policies to address its issues.
  • Per AIIM Industry WatchFor 25%, SharePoint content is doubling every 2 years5% have over 10 TB of data alreadyBiggest issue for users - 46% - lack of strategic plan for SharePoint and lack of clarity what to use it for.Over 60% have not yet brought SharePoint into alignment with existing compliance policies.
  • Conversations, not documents. Both inside and outside the firewall.Outside the firewall...1,330 years worth of time spent every day on Facebook ; 800M Facebook users, 50% log in on any day, 250M photos uploaded per dayChart - 360 degrees of digital influence. Inside the firewall...38% have an enterprise strategy; 18% coordinated. 21% nothing, 6% actively discourage, 24% ad hoc27% consider social inside the firewall as an "infrastructure" investment not requiring a business case.
  • What exactly is mobile anymore? Blurring of lines with growth of devices and variety of uses.Think of mobile as a canvass that is always with you upon which you can create content, you can consume content, and you can interact with content (I.e., processes)Massive growth in mobile subscribers from 719M in 2000 (60% in developed world) to 5.6M today (70% in the developing world)Huge smart phone upside - only 835M out of 5.6MAccelerating rate of adoption - e.g. iPods to iPhones to iPads - and android faster than iPhone. % of total traffic from mobile = 60% Pandora, 55% Twitter, 33% Facebookq4:10 - smartphones + tablets > notebooks + desktopsQ2:10 - Windows operating systems < 50% of Internet enabled devicesMobile is the only access point for 1/3 of Internet usersWhat exactly is mobile anymore? Blurring of lines with growth of devices and variety of uses.Think of mobile as a canvass that is always with you upon which you can create content, you can consume content, and you can interact with content (I.e., processes)
  • What exactly is mobile anymore? Blurring of lines with growth of devices and variety of uses.Think of mobile as a canvass that is always with you upon which you can create content, you can consume content, and you can interact with content (I.e., processes)Massive growth in mobile subscribers from 719M in 2000 (60% in developed world) to 5.6M today (70% in the developing world)Huge smart phone upside - only 835M out of 5.6MAccelerating rate of adoption - e.g. iPods to iPhones to iPads - and android faster than iPhone. % of total traffic from mobile = 60% Pandora, 55% Twitter, 33% Facebookq4:10 - smartphones + tablets > notebooks + desktopsQ2:10 - Windows operating systems < 50% of Internet enabled devicesMobile is the only access point for 1/3 of Internet usersWhat exactly is mobile anymore? Blurring of lines with growth of devices and variety of uses.Think of mobile as a canvass that is always with you upon which you can create content, you can consume content, and you can interact with content (I.e., processes)

Content Opportunities in Revolutionary Times Content Opportunities in Revolutionary Times Presentation Transcript