Are you prepared for the impact of consumerization?

Is your organization prepared for theconsumerization wave?

We started the story with this white paper(click on it -- free for downloading)

And now continue the story…(click on it -- free for downloading)

The consumerization of IT requires that werethink three questions…

Number one – who owns the CUSTOMER?

Number two – who owns the CUSTOMER’SEXPERIENCE?

Number three – who owns the CUSTOMER’SDATA?

“Consumerization” has become mainstream…it even has a Wikipedia page.

Here is the challenge facing organizations…

“On Sunday evening,we open up our dazzlingpersonal computing devicesand enter … an online worldthat is virtual yet rich andunderstanding, global yetintimate and, while running onsilicon and fiber, refreshinglyhuman.”Malcolm Frank, Executive Vice President of Strategy andMarketing, Cognizant Technology Solutions Corporation

“Monday morning arrives…the standard issue computerprovides access tostandardized systems ofrecord yet offers precious littlehuman engagement …Work technology has becomea limiter in our professionallives. ”Malcolm Frank, Executive Vice President of Strategy andMarketing, Cognizant Technology Solutions Corporation

“For the next generation of knowledge workers,entering the workplace often feelslike entering a computer science museum.”Ray Wang, “Coming to Terms with the Consumerization of IT,”Harvard Business Review Blog

The current narrative in the consumerizationstory – IT is the villain.

WE NEED A NEW NARRATIVE…

The real narrative…Information and technologyare now THE sources of competitivedifferentiation.

Consumers move in and out of technologiesat such a torrid pace; Market innovators arepresented with constant opportunities andchallenges.

However, this is not a BUG. It is a FEATURE.

Consumerization is not a new thing…

It is not as simple as people wanting to use aniPad for business purposes.

It is not as simple as saying, Let’s bringFacebook into the enterprise.”

Per Alvin Toffler, what consumerization reallymeans is…

1 -- The pace of change is accelerating.

2 – The pace of change is not uniform.

The biggest risks -- and biggestopportunities – are in those areas wherethe pace of change is most divergent.

So what do CIOs and IT need to do to avoidbeing the villains in the consumerization story?

IT needs to think less like a “railroad” andmore like a “cab company”…Don’t lay track, take users on trips.

IT needs to understand patterns of work ratherthan devices – stop the preoccupation withconnecting X with Y and find out, “why Y?”

IT needs to understand that they are now in adifferent business. In the past, IT was in the…1 -- Systems building business2 -- Keeping the lights on business3 –- Technology provisioning business4 -– Compliance business5 -- Security business6 -– Privacy business

These roles don’t go away, but in the newworld IT’s core business is…

Information LOGISTICS

What should be the new CIO agenda in the eraof consumerization?

Create a decision framework that analyzes therisks and rewards of new technologies; drivedecisions with the framework, not with thelatest technology.

Stay ahead of the users. Build an IT culturearound watching consumer trends and lookingfor ways to bring the latest into the business.

Know your true mission. Best-in-classtechnology is great. Technology that fits yourorganization is even better.

Connect the dots. In today’s social world, oneof IT’s greatest callings is to help make sureinformation moves fast and efficiently from amega-sized database to bite-sized tablets andsmartphones. Think information logistics.

Visibly change tech support. By default, ITassumes users are clueless. Users, on theother hand, see IT as frustrating, slow andoutmoded. This is a broken model and it has tochange.

Interested in learning more? Click above.

John Mancini, President, AIIM Editor, Digital Landfill Author, OccupyIT: A Technology Manifesto Frequent Technology Keynote speaker Twitter = @jmancini77About me… (click above)

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Are you prepared for the impact of consumerization?

by John Mancini on Jan 18, 2013

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Are you prepared for the impact of consumerization? Presentation Transcript