presented by John McElhenney
http://uber.la& @jmacofearth
© 2009 John McElhenney socialmediainnovation group

© 2009 John McElhenney socialmediainnovation group

Top navigation control ribbon
User input area - contextual
Stack header controls
A single tweet or update
The Stack
Stack footer controls
Footer navigation ribbon
© 2009 John McElhenney socialmediainnovation group

Top navigation control ribbon – 19 contollers
User input area – contextual – 7 controllers
Stack header – 5 controls
Single update - 9 controls
The Stack
Stack footer -10 controls
Footer navigation ribbon – 13 controls
© 2009 John McElhenney socialmediainnovation group

Avatar View On Compact View (no Avatars)
RT – Letters are more familiar – recycle icon is confusing
More Options control should be in same location in both modes
What is a VIP? Requires more info or delete
+ rather than arrow – it is not a dropdown
This nav structure should reveal or be added in
same location as “on” mode
© 2009 John McElhenney socialmediainnovation group

Avatar View On Compact View (no Avatars)
+ +
+ symbol for rollover of additional tweet options
might use light blue to emphasize and distinguish
from @ in compact view
No idea what the dot does, please remove
© 2009 John McElhenney socialmediainnovation group

? ? ? ? ?
RT DM
? Icon is unfamiliar or confusing
@ twitter name AND email address – what does this do here?
Initial 4 controls should be most email icon, but email is not a twitter format
familiar and most common
actions VIP, function needs to be explained, what does this do?
Looks like the MySpace Icon, what does this do?
PP and Plaxo logos are unfamiliar
© 2009 John McElhenney socialmediainnovation group

Outbox, Draft and Sent are odd concepts
Volume slider is poor metaphor as related to twitter.
for column/text sizing
Delayed sending is also a concept that is a bad
idea in twitter.
Beginner monkey should go away
PowerOn icon is used for logout
mixed metaphor
Donate button is usually for
“open source” projects
Why would a user “donate” to PB? The tab brower button is hidden and it does
not function exactly like it does in FF.
In FF it makes sense because the open
tabs obscure all other content.
© 2009 John McElhenney socialmediainnovation group

© 2009 John McElhenney socialmediainnovation group

© 2009 John McElhenney socialmediainnovation group

Thank You
txt: “jmacofearth”
to 50500
John McElhenney
john.mcelhenney@gmail.com
http://uber.la
http://socialmediaandinnovation
.com
© 2009 John McElhenney socialmediainnovation group