AEN Shortcourse 9-25-09 John McElhenney @jmacofearth

Twitter Up-and-Running Twitter Lingo Twitter Formats Twittertools How to provide value How to find value

Twitter Up-and-Running

Twitter Lingo

Twitter Formats

Twittertools

How to provide value

How to find value

being real actual name web link bio picture of a real person

Tweet – 140 “what do you find interesting?” Friends – who you are following Followers – who’s listening to you The first 2,000 friends are free After that there is a unpublished ratio that limits how many others you can follow (1.1 to 1) Getting spammy – following and unfollowing too many people

Tweet – 140 “what do you find interesting?”

Friends – who you are following

Followers – who’s listening to you

The first 2,000 friends are free

After that there is a unpublished ratio that limits how many others you can follow (1.1 to 1)

Getting spammy – following and unfollowing too many people

RT – the retweet @ - “at” messaging – the heart of the discussion .@ - broadcast “at” message (any alt char) D – direct messaging (must be following you) # - hashtag – the virtual thread searching / following the hashtag url shorting – bit.ly picture inclusion - twitpic

RT – the retweet

@ - “at” messaging – the heart of the discussion

.@ - broadcast “at” message (any alt char)

D – direct messaging (must be following you)

# - hashtag – the virtual thread

searching / following the hashtag

url shorting – bit.ly

picture inclusion - twitpic

twitter.com search.twitter.com

Managing the flow as you gather more followers is easier with tools. Tweetdeck Seesmic Desktop Hootsuite

Managing the flow as you gather more followers is easier with tools.

Tweetdeck

Seesmic Desktop

Hootsuite

close social media pros everybody self-search DMs

Links of interest (what’s your subject? and tell us why) RT of useful information Something funny Doing Like Dell – keeping your promotions on the promotion channel Business intelligence, new metrics

Links of interest (what’s your subject? and tell us why)

RT of useful information

Something funny

Doing Like Dell – keeping your promotions on the promotion channel

Business intelligence, new metrics

Friend or Follow Mr. Tweet (discovery) TweetReach (measure your reach) Tweetstats Twitter Grader TwitBlock (scammer deletion!) TwitterCounter (keeping count) Twitterholic – search + discovery TwitterVenn (visualization)

Friend or Follow

Mr. Tweet (discovery)

TweetReach (measure your reach)

Tweetstats

Twitter Grader

TwitBlock (scammer deletion!)

TwitterCounter (keeping count)

Twitterholic – search + discovery

TwitterVenn (visualization)

TS=FUD T witter S atisfaction = F ollowing smart folks to learn – U nfollowing low-value twitts + looking at who’s following who to D iscover.

TS=FUD

T witter S atisfaction =

F ollowing smart folks to learn – U nfollowing low-value twitts + looking at who’s following who to D iscover.

https://twitter.com/twitter101 http://mashable.com/category/twitter-lists/ 50 Ideas on Using Twitter for Business , by Chris Brogan. ( http://www.chrisbrogan.com ) 100 Twitter Tools (and counting)

https://twitter.com/twitter101

http://mashable.com/category/twitter-lists/

50 Ideas on Using Twitter for Business , by Chris Brogan. ( http://www.chrisbrogan.com )

100 Twitter Tools (and counting)