The Dell STUDIO Brand Mistake
by John McElhenney on Jan 20, 2012
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In 2008 Dell Launched a new consumer BRAND. As part of Dell's online team I was surprised by how little anyone could tell me about the advantages of STUDIO over INSPIRON. This is the kind of PPT slide ...
In 2008 Dell Launched a new consumer BRAND. As part of Dell's online team I was surprised by how little anyone could tell me about the advantages of STUDIO over INSPIRON. This is the kind of PPT slide that will get you labeled as a "loose cannon" at Dell. Oops.
See http://uber.la for more
@jmacofearth
John McElhenney
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