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The Dell STUDIO Brand Mistake

by John McElhenney on Jan 20, 2012

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In 2008 Dell Launched a new consumer BRAND. As part of Dell's online team I was surprised by how little anyone could tell me about the advantages of STUDIO over INSPIRON. This is the kind of PPT slide ...

In 2008 Dell Launched a new consumer BRAND. As part of Dell's online team I was surprised by how little anyone could tell me about the advantages of STUDIO over INSPIRON. This is the kind of PPT slide that will get you labeled as a "loose cannon" at Dell. Oops.

See http://uber.la for more
@jmacofearth
John McElhenney

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dell branding dell consumer dell dell brand dell laptop dell studio dell inspiron tech brands brand online branding computer branding branding

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The Dell STUDIO Brand Mistake — Presentation Transcript