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SXSW - Sustainability and Social Media

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Can social media have an impact on sustainability. My 2009 SXSW panel. …

Can social media have an impact on sustainability. My 2009 SXSW panel.

Get more at http://uber.la

John McElhenney @jmacofearth

Published in: Business, Technology

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  • 1. download deck from slideshare.netlink provided at http://uber.la Can we agree on this? March 16, 2009 ©© 2009 John McElhenney, No Rights Reserved
  • 2. 1. Reduced operating costs, increased productivity, use less energy and water2. Improved health due to improved air quality (outdoors and indoors)3. Reduced environmental impact
  • 3. @alexknowshtml (Alex Hillman) @juliegomoll“Social media is just PR with new tools. One of the tools are social networks. Within a social network, you socially network. :)”
  • 4. P x P / (I – M) = TPeople [multiplied by] Platform[divided by] an Individual’s ability to express themselves [minus]Misses or clash of style that degrade the communication [equals]TRUST
  • 5.  The practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources.* Greenwashing was coined by NY environmentalist Jay Westerveld in an essay regarding the hotel industrys practice of placing green placards in each room, promoting reuse of guest-towels, ostensibly to "save the environment". Westerveld noted that, in most cases, little or no effort toward waste recycling was being implemented by these institutions, due in part to the lack of cost-cutting affected by such practice. Westerveld opined that the actual objective of this "green campaign" on the part of many hoteliers was, in fact, increased profit.-- Wikipedia
  • 6.  Communities Twitter – RSS – Threads In Person By Affinities Passions
  • 7.  Communities Twitter – RSS – Threads In Person By Affinities Passions
  • 8.  Communities Twitter – RSS – Threads In Person By Affinities Passions
  • 9. As an individual I can: Connect Speak Out Discover Better Solutions and Share Them Join Forces!
  • 10. As a community of thousands we can: Demand Accountability Ask Questions RRR+RT Join Forces! Re-Tweet
  • 11. Thank You! John McElhenneyfollow me @ jmacofearth http://uber.la