Publish
Only
Content +
Comments
Peer to Peer
Community
The Spectrum of Social Media Engagement
f lif
facebook public
(larg...
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Social Media Community Spectrum

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How do you build a community? How does the process of community building evolve up the chain from public (with low trust) to private and exclusive (with potentially high trust).

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Social Media Community Spectrum

  1. 1. Publish Only Content + Comments Peer to Peer Community The Spectrum of Social Media Engagement f lif facebook public (large user-base potential) facebook private (who owns the data) owned platform (expensive setup – maintenance) Level of Interaction and Trust Increases as Peer-Level Balances (What Peer Community Are You In?) What Platform is Best for Building Communities? (Where do you get community? Who owns the data and the list?) Spectrum of Social Media Engagement by John McElhenney 5-13-14 / uber.la // cc: reuse w/attribution // @jmacofearth Inspired by talk from Brian Parks from Socialmedia.org at SocialMediaBreakfast

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