An Online Marketing Strategy Includes Social                 This is Not a Social                 MediaStrategy BASICS    ...
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Social Media Is Part of an Online Strategy

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Social media is not the strategy. Social media is a tactic in your online marketing strategy. Putting up a Facebook page and starting a Twitter account is not enough.

This slide is part of a longer post: http://uber.la/2012/03/defining-social-media/

For more: http://uber.la

John McElhenney
@jmacofearth

Published in: Business, News & Politics
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Social Media Is Part of an Online Strategy

  1. 1. An Online Marketing Strategy Includes Social This is Not a Social MediaStrategy BASICS 1. Goals 2. Plan 3. Analysis 4. ImproveThis is an Online Strategy John McElhenney3-2-12 / CC: share w/attribution www.uber.la / social media innovation groupThat Includes Social Media Content Planning & Publishing Analytics & Demographics Mapping To Goals

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