The Simple Strategic Plan for Social Media Marketing                      1.    Know Your Numbers                      2. ...
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Simple Strategic Plan for Social Media Marketing

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Social is great, but without a plan you will simply be generating activity. Build a plan, even a simple plan and track to your goals. The full story is available here http://uber.la/2013/04/simple-strategic-plan/ by John McElhenney @jmacofearth

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  • Know Your NumbersIdentify and Quantify Your GoalsTrack Performance to GoalsDo More of What Works & Less of What Doesn’t
  • Simple Strategic Plan for Social Media Marketing

    1. 1. The Simple Strategic Plan for Social Media Marketing 1. Know Your Numbers 2. Identify and Quantify Your Goals 3. Track Performance to Goals 4. Do More of What Works & Less of What Doesn’t Today’s Numbers f t p li g+ Site | traffic | pages | leads Blog | traffic | pages | leads Know Your Goals Quantify Success 1. Leads/Sales 1. 10 warm leads a day 2. Engagement (likes, tweets, comments) 2. 2 shared stories a day 3. Opt-in for future contact 3. 20 subscribers per week Track Performance By Channel Corollary: If you can’t track the f Likes UP goal, figure out how to track the Reach UP goal, or do something else. Leads ?? Impressions = 2,283 li Leads = 0 The Simple Strategic Plan for SMM by John McElhenney 4-4-13 / uber.la // cc: reuse w/attribution // @jmacofearth

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