Return on Cats - the ROI of Cute Animal Pics and Memes

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Does publishing cute cat pictures drive any meaningful traffic to a social media site?

The full story is here: http://uber.la/2013/05/return-on-cats/

John McElhenney, @jmacofearth

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  • John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la
  • John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la
  • John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la
  • John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la
  • Return on Cats - the ROI of Cute Animal Pics and Memes

    1. The Return on Cats (ROC)24 cats in two months, let’s see how high we get on the social rewards metrics.uber.laYou might not need to know this.John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la
    2. I’d love to attribute these two spikes tocats, but alas, it is a false sighting.And I’d really like to correlate these spikes and map howthey increased the cat currency. (purrency)But, alas, folks drawn here by the Death of the SocialMedia Strategist and Humor: The Final Tweets of theBoston Bombing suspect were not showing cat curiosity.The Return on Cats (ROC) uber.laYou might not need to know this.John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la
    3. The Return on Cats (ROC) uber.laYou might not need to know this.Social Media Funnies Landing Page86 page views with an average of 9 seconds on the page9 page referrals from Pinterest, right behind bodybuilding.com(that’s on 40 PINS!)Animal World & Snake Farm Facebook PageIt seems like the sites that “might”benefit from the cute animalpictures are sites that involvedwith animals.I’m still not sure if sharing thesepictures outside of Facebook, asmemes or pins is going to proveprofitable for the Snake Farm.“At least 89Is a number!”Said theCheshie.John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la
    4. The Return on Cats (ROC)As a pure traffic driver the CATS were pretty BAD. But “BRAND” could be a different story.uber.laYou might not need to know this.I recently scoffed at a friend’s business session titled Instagram forEntrepreneurs. My question was, “For what?”Know your goals, and then evaluate if CATS fit those goals.1. Drive traffic to the site (FAIL)2. Build UBER.LA brand (unknown – what’s my brand?)3. Being silly on social media (WIN)More research could be in order, to put each new CAT on it’s ownlanding page to assess if Lilbub is a better driver than Grumpy Cat. But…John McElhenney @jmacofearth 5-5-13 / cc share and use with attribution / http://uber.la
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