Social Media Success Strategies

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Outside the Enterprise presentation from Interactive Austin on Social Media success strategies for business. Includes calls to action and a Dell case study.

Former Dell Social Media Strategist, John McElhenney, outlines a successful business strategy for engaging customers online.

More information on http://uber.la

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Social Media Success Strategies

  1. 1. socialmediainnovation group April 27, 2009 at Interactive Austin 09 presented by John McElhenney http://uber.la & @jmacofearth
  2. 2.   SocialMedia is the Cluetrain   Be REAL and be REAL TIME   Engage and Reciprocate   Show Up Where the Conversation Is   Beyond Conversation – What’s the ROI?   Personal Brand vs. Corporate Brand socialmediainnovation group © 2009 John McElhenney
  3. 3.   1,729 diggs and 419,777 views socialmediainnovation group © 2009 John McElhenney
  4. 4.   3,673 diggs and 149,683 views socialmediainnovation group © 2009 John McElhenney
  5. 5.   Dell's Direct2Dell blog wrote, quot;Now's not the time to mince words, so let me just say it... we blew it.”   Dell also posted its own series of quot;confessions.quot; Number one: quot;Ok, we goofed. We shouldn't have sent a notice. To my earlier point, we appreciate the reminder from the community. Point taken.quot; socialmediainnovation group © 2009 John McElhenney
  6. 6.   Google has 72% of the search volume   Over 3X Yahoo!   Slam Dunk, Right? socialmediainnovation group © 2009 John McElhenney
  7. 7.   Google has 6.58% of the total web traffic   Less than 7%!   Slam Dunk, Right?   Uh… No.   93.42%DON’T Google to get where they are going. socialmediainnovation group © 2009 John McElhenney
  8. 8. Business International Consumer Government socialmediainnovation group © 2009 John McElhenney
  9. 9. An Online Media Strategy Can Connect More Networks Business A client may need work in additional matters International Consumer Government The full range of services are interconnected socialmediainnovation group © 2009 John McElhenney
  10. 10. Lack of an Online Media Strategy Can Hurt You Business International Consumer CORE Competencies not Represented Collectively Government Expertise stays isolated Success in one area may not lead to broader awareness socialmediainnovation group © 2009 John McElhenney
  11. 11. Organic Network Growth Strategic Network Growth socialmediainnovation group © 2009 John McElhenney
  12. 12. Contribution Content Reciprocity Value Accumulation socialmediainnovation group © 2009 John McElhenney
  13. 13. Thank You txt: “jmacofearth” to 50500 John McElhenney john.mcelhenney@gmail.com http://uber.la http://socialmediaandinnovation.com socialmediainnovation group © 2009 John McElhenney

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