Social Media Success Strategies (Interactive Austin 09)

socialmediainnovation group April 27, 2009 at Interactive Austin 09 presented by John McElhenney http://uber.la & @jmacofearth

 SocialMedia is the Cluetrain  Be REAL and be REAL TIME  Engage and Reciprocate  Show Up Where the Conversation Is  Beyond Conversation – What’s the ROI?  Personal Brand vs. Corporate Brand socialmediainnovation group © 2009 John McElhenney

 Dell's Direct2Dell blog wrote, \"Now's not the time to mince words, so let me just say it... we blew it.”  Dell also posted its own series of \"confessions.\" Number one: \"Ok, we goofed. We shouldn't have sent a notice. To my earlier point, we appreciate the reminder from the community. Point taken.\" socialmediainnovation group © 2009 John McElhenney

An Online Media Strategy Can Connect More Networks Business A client may need work in additional matters International Consumer Government The full range of services are interconnected socialmediainnovation group © 2009 John McElhenney

Lack of an Online Media Strategy Can Hurt You Business International Consumer CORE Competencies not Represented Collectively Government Expertise stays isolated Success in one area may not lead to broader awareness socialmediainnovation group © 2009 John McElhenney

Social Media Success Strategies (Interactive Austin 09)

0 comments

Notes on slide 1

2 Favorites & 3 Groups