How To Fix Dell.com - 2012 - John McElhenney

by John McElhenney on Jan 19, 2012

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Dell.com has some serious problems. If you try and buy a laptop on Dell.com you must spend half a day building a spreadsheet of features-to-price comparisons and this to compare DELL-to-DELL. Here is my FIX for Dell.com.

See the entire post at http://uber.la/2012/01/fix-dell/

John McElhenney @jmacofearth

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How To Fix Dell.com - 2012 - John McElhenney — Presentation Transcript

How I’d Fix Dell.com (& Dell’s Branding Crisis) The NEW PATH Home / Small Office / Med. Office / Fed, Ed, Healthcare / Large Business Great Ultimate Hybrids (consumer) (pro) (specialty) • Inspiron • Latitude • Mobile • Tablets • Specialty Today’s PATH Home / Small Office / Med. Office / Fed, Ed, Healthcare / Large Business• Inspiron • Vostro • Vostro • Latitude • Latitude• XPS • Precision • Latitude • Precision • Precision• Z-series • XPS • Precision • Vostro • Mobile• Alienware • Alienware • XPS • Mobile • Alienware • XPS • Screen size • MemoryJohn McElhenney • Processor • Price1-19-12 www.uber.la • Hard Drive • Graphics Card

How To Fix Dell.com - 2012 - John McElhenney

by John McElhenney on Jan 19, 2012

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How To Fix Dell.com - 2012 - John McElhenney — Presentation Transcript