Global Events Portal
CONNECTING AND ENGAGING THE WORLD
March 3, 2009
Presentation to Socialwiki.org
John McElhenney
Social Media Innovation Group

Event/Social Media Connection
 Event Leadership
 Global Event Portal
 Extending Beyond the Site
 Adding Social Media Elements Now
 SXSWi (case study)
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Events in Community
Before, during and after any event what can community
contribute to the experience?
Community
opportunities
around the
Event
FTC
Interest /
Awareness Event
Continuing Post Event
Conversation Connections
building
Follow up
more interest
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Oracle Events Leadership
Technical
Communities
Events
Fragment
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Microsoft Events Leadership
Browse
Events by
Entire site focused on
Type,
Location,
EVENTS
Date
Resources
Products
Search
for Events
Global Events
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Concept: Global Events Calendar
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Concept: Global Events Calendar
Events aNav
Sort by:
• event
• country
• language
• industry
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Concept: Global Events Calendar
Google Maps
w/ FIND EVENTS
Twitter & Community Links
• Personalized Events Listings
• Highlights
• Blog and discussion links
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Concept: Global Events Calendar
Contact Me
Log In / Register
• Most Active
• Most Popular
• Latest Event News
• Follow My Events
• Who's Speaking
• Web casts
• Interact
• Today's
Conversations
• Who do I know?
• Make connections
• Personalized
• RSS Events
Notifications
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Syndicate All Event Data
Global Events Navigator
Global Events Mgmt Tool
Events RSS Fragment
to external sites
Partners Consumer Small Biz Enterprise

Interactive Events Site Fragment (global)
Enhanced fragment for external placement
Location Topic Date Type
Global Events Locator
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Targeted Events Site Fragment
Enhanced fragment for global placement
Enhanced fragment for global placement
Future of Computing Locator Dell Healthcare Events Locator
Location Date
Location Date Type
Join the Future of Computing Community Heathcare and Life Sciences Community
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DELL CONFIDENTIAL

Rich Media Events Widget
Embedded video and community links can be shared
well beyond dell.com on to iGoogle, Facebook App,
SpringWidget, Vista Desktop Widget
The Future in PARIS begins in 5 days.
Video
Video Community Schedule Contacts
You are subscribed to the Future of Computing in EMEA. Change Location
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DELL CONFIDENTIAL

Where in the World is Dell?
EVENT locator in Google Maps
Finding creative ways to
mashup our events with
other social platforms
EVENT locator in MS Virtual Earth
EVENT locator in Google Earth
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DELL CONFIDENTIAL

FCT Add Social Tools
Add Social Tools to Events Phase 1
Delleventmarketing (internal)
Event blogging
/events RSS page
Dellevents.com (external)
FTC Community
Community
Event community page
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DELL CONFIDENTIAL

Non-Disclaimer:
 John McElhenney worked for Dell Global Online where some of these ideas were initially presented as
part of an online innovation contest. While the global events calendar project was a finalist in the
innovation contest, it was not fully realized by the company.
 The ideas in this presentation do not reflect the opinions or intentions of Dell Computer Corporation.
The Global Event Calendar framework presented here is intended as an open source inspiration for
future developments.
 It is my hope that I can be a part of a virtual team to see this vision through to launch.
 You can reach me at john.mcelhenney (at) gmail (dot) com or via my blog at http://uber.la
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