a guerilla consultation
May 5, 2009 onSlideshare.net
presented by John McElhenney
http://uber.la& @jmacofearth

Pop Quiz: Where do the following 4 nav elements go?
Can we simplify the experience for clarity?
socialmediainnovation group
© 2009 John McElhenney

Two navigation elements go to the same destination.
Solution: delete [Home] and let the [Logo] stand alone.
socialmediainnovation group
© 2009 John McElhenney

Again two navigation elements go to the same destination.
This time [Name] is also providing orientation information.
Solution: Delete the [Profile]
socialmediainnovation group
© 2009 John McElhenney

Reducing Navigation clutter is always a good idea.
Duplicate Nav elements are not just bad design,
they are confusing to the user.
And now we have a huge open Nav area for future
functionality.
There’s one more item we can remove.
socialmediainnovation group
© 2009 John McElhenney

We could also move [Settings] onto the profile page.
Since this is where we manage tabs, and profile settings
we can combine [Settings] at this point.
Settings
socialmediainnovation group
© 2009 John McElhenney

So we have taken the Top Nav elements from 9 to 6.
The user has clearer choices about what’s available.
And reducing user fatigue by 33%!
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socialmediainnovation group
© 2009 John McElhenney

Thank You
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socialmediainnovation group
© 2009 John McElhenney