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Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interface
 

Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interface

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For the world's largest social network, facebook still gets a lot of user interface concepts wrong. In a series of pop quizes, John McElhenney takes on what's wrong with facebook. #facebookfail

For the world's largest social network, facebook still gets a lot of user interface concepts wrong. In a series of pop quizes, John McElhenney takes on what's wrong with facebook. #facebookfail

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    Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interface Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interface Presentation Transcript

    • facebook’s 12 deadly sins
      How the world’s largest social network can still get it wrong.
      socialmediainnovation group
      john.mcelhenney@gmail.com © 2010 John McElhenney
    • facebook POP QUIZ #1: Which link do you click to get to your friends?
      1. Facebook logo
      2. Home
      3. Profile
      4. Account
      5. Wall
      6. Info
      socialmediainnovation group
      john.mcelhenney@gmail.com © 2010 John McElhenney
    • facebook POP QUIZ #2: Does the ad feedback system do anything?
      Uh, maybe not so much…
      And why don’t you like it?
      We’ll do better.
      Oh, it’s you again!
      socialmediainnovation group
      john.mcelhenney@gmail.com © 2010 John McElhenney
    • facebook POP QUIZ #3: Why so many settings pages, can’t we just have ONE?
      The settings you WANT to manage
      Credits are here, because…
      socialmediainnovation group
      john.mcelhenney@gmail.com © 2010 John McElhenney
    • facebook POP QUIZ #4: What is the primary user goal?
      FRIENDS – what 90% of facebook is about
      Friends
      ?
      socialmediainnovation group
      john.mcelhenney@gmail.com © 2010 John McElhenney
    • facebook POP QUIZ #5: Why can’t you remember how I upload photos?
      I want to ALWAYS use the Simple Uploader.
      Please set my preference and remember it!
      socialmediainnovation group
      john.mcelhenney@gmail.com © 2010 John McElhenney
    • facebook POP QUIZ #6: Which is it Facebook or facebook?
      Clearly they have not figured it out for themselves. But why not?
      socialmediainnovation group
      john.mcelhenney@gmail.com © 2010 John McElhenney
    • facebook POP QUIZ #7: Why Are You Killing Profile Boxes?
      Why are the profile boxes going away? It’s not really a Help Center issue, is it?
      socialmediainnovation group
      john.mcelhenney@gmail.com © 2010 John McElhenney
    • facebook POP QUIZ #8: Do you really want to poke me?
      If you can’t think of anything to say, just poke.
      You’ve been poked.
      socialmediainnovation group
      john.mcelhenney@gmail.com © 2010 John McElhenney
    • facebook POP QUIZ #9: Adding Friends in three easy steps.
      Why does it take three clicks to add a friend on facebook? At least now the 3rd box goes away on its own.
      socialmediainnovation group
      john.mcelhenney@gmail.com © 2010 John McElhenney
    • facebook POP QUIZ #10: How can facebook ads can be SO BAD?
      The anatomy of every facebook ad. It’s not rocket science, but it’s free to play. Do you click?
      Failure in 4 easy steps
      Headline
      Write a generic headline
      Pick a generic image from astock photography site
      Forget everything you knowor knew about compelling copywriting. Use clichés.
      Explode your competition!
      Image
      Copy
      socialmediainnovation group
      john.mcelhenney@gmail.com © 2010 John McElhenney
    • facebook POP QUIZ #11: Why bury the “Friends” link, ever?
      One of the most important changes facebook could make, would be to make the panel below persistent.
      socialmediainnovation group
      john.mcelhenney@gmail.com © 2010 John McElhenney
    • facebook POP QUIZ #12: Friending people you don’t know, really?
      Since when did facebook start caring about if I knew someone or not? And how can you have too many friend requests?
      I don’t really know her…
      socialmediainnovation group
      john.mcelhenney@gmail.com © 2010 John McElhenney