Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interface

facebook’s 12 deadly sins
How the world’s largest social network can still get it wrong.
socialmediainnovation group
john.mcelhenney@gmail.com © 2010 John McElhenney

facebook POP QUIZ #1: Which link do you click to get to your friends?
1. Facebook logo
2. Home
3. Profile
4. Account
5. Wall
6. Info

facebook POP QUIZ #2: Does the ad feedback system do anything?
Uh, maybe not so much…
And why don’t you like it?
We’ll do better.
Oh, it’s you again!

facebook POP QUIZ #3: Why so many settings pages, can’t we just have ONE?
The settings you WANT to manage
Credits are here, because…

facebook POP QUIZ #4: What is the primary user goal?
FRIENDS – what 90% of facebook is about
Friends
?

facebook POP QUIZ #5: Why can’t you remember how I upload photos?
I want to ALWAYS use the Simple Uploader.
Please set my preference and remember it!

facebook POP QUIZ #6: Which is it Facebook or facebook?
Clearly they have not figured it out for themselves. But why not?

facebook POP QUIZ #7: Why Are You Killing Profile Boxes?
Why are the profile boxes going away? It’s not really a Help Center issue, is it?

facebook POP QUIZ #8: Do you really want to poke me?
If you can’t think of anything to say, just poke.
You’ve been poked.

facebook POP QUIZ #9: Adding Friends in three easy steps.
Why does it take three clicks to add a friend on facebook? At least now the 3rd box goes away on its own.

facebook POP QUIZ #10: How can facebook ads can be SO BAD?
The anatomy of every facebook ad. It’s not rocket science, but it’s free to play. Do you click?
Failure in 4 easy steps
Headline
Write a generic headline
Pick a generic image from astock photography site
Forget everything you knowor knew about compelling copywriting. Use clichés.
Explode your competition!
Image
Copy

facebook POP QUIZ #11: Why bury the “Friends” link, ever?
One of the most important changes facebook could make, would be to make the panel below persistent.

facebook POP QUIZ #12: Friending people you don’t know, really?
Since when did facebook start caring about if I knew someone or not? And how can you have too many friend requests?
I don’t really know her…

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Facebook's 12 deadly sins - john mcelhenney - user-design-ux-ui-interface

by John McElhenney on Sep 16, 2010

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Facebook’s 12 deadly sins - john mcelhenney - user-design-ux-ui-interface — Presentation Transcript