About In 16 years I have experienced all areas of Creative Direction.
My career began in the infancy of interactive media, this progressed into marketing and advertising for print and television, including fully integrated projects. Most recently my specialism has taken me back to ‘the digital world’ albeit in a way that integrates brand and architecture with interaction across many communication channels. I like to call this ’the connected experience’.
Some working principles:
- Connected with the real world. Public facing projects for progressive concerns and opportunities
- Truly Integrated experiences. Ensuring a brand message that is consistent and appropriate across each medium