Top Fans - Initial concept deck for Founders Fund

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This is something we put together for the partners at Founders Fund to present our new idea, TopFans.com.

This is something we put together for the partners at Founders Fund to present our new idea, TopFans.com.

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Transcript

  • 1. BRAINSTORMING SESSION PRODUCT & DISTRIBUTION IDEA GENERATION / SPARRING
  • 2. Agenda • Back-story: • Zivity • War of the Roses • Top Fans: 3-phase strategy: • Launch • Game • “Just add Stars”
  • 3. Artist : Fan Interaction Platform Virtual Currency Crowd-sourced Content Tiered Fandom / Contests Requires recruiting + farming relationship with artists Specific niche
  • 4. War of th e Roses
  • 5. •From concept to 15k actives in 4 months • P2P (fan to fan) OR Stars as game-pieces • Dual virtual currencies: Red & White Roses • Currency “wilts,” promoting urgency • Game mechanics drive engagement •No stars required for growth + play • Payments via Paypal™ + mobile (soon)
  • 6. 3 Factors Converge: Tiered Fandom Business Model Accelerant: Real Stars on Twitter Virtual Currency Mainstreaming w/ Game Mechanics of Twitter + FB
  • 7. Enter: Subscribe and moderation Fan-sourced voting to stars The ultimate prize: compete to connect with idols
  • 8. an 80% solution that hits “Us Weekly” demo: 5,000+ stars, more daily
  • 9. 3 phase Dev Strategy: 3. Stars 2. Game 1. Launch Distribution, distribution, distribution, distribution.
  • 10. ! ve Phase 1: Li Launched in 30 days.
  • 11. Phase 2: Stoke Engagement with Game Mechanics
  • 12. BRAINSTORMING: Phase 2: Game Mechanics • Contest platform: unlock digital downloads by being the Top Fan • Meter access to stars based on level of engagement • Adopt a star profile / leader of the fan club • Let paying users jump the star line by selling VIP badges • Whitewashing judo: reward power users… • …for star profile creation + curation • …for content discovery • …for post moderation • …for referring • House-sitting for Shaq
  • 13. BRAINSTORMING: Distribution • “Digg bar” • Twitter strategy • Star widget (show widget) • Adwords • SEO • online word-of-mouth via blogs + social networks • Star Promotions
  • 14. Phase 3: Reach Critical Mass with A/B/C-list stars
  • 15. Q+A…Appendices