Top Fans - Initial concept deck for Founders Fund

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This is something we put together for the partners at Founders Fund to present our new idea, TopFans.com.

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Top Fans - Initial concept deck for Founders Fund

  1. 1. BRAINSTORMING SESSION PRODUCT & DISTRIBUTION IDEA GENERATION / SPARRING
  2. 2. Agenda • Back-story: • Zivity • War of the Roses • Top Fans: 3-phase strategy: • Launch • Game • “Just add Stars”
  3. 3. Artist : Fan Interaction Platform Virtual Currency Crowd-sourced Content Tiered Fandom / Contests Requires recruiting + farming relationship with artists Specific niche
  4. 4. War of th e Roses
  5. 5. •From concept to 15k actives in 4 months • P2P (fan to fan) OR Stars as game-pieces • Dual virtual currencies: Red & White Roses • Currency “wilts,” promoting urgency • Game mechanics drive engagement •No stars required for growth + play • Payments via Paypal™ + mobile (soon)
  6. 6. 3 Factors Converge: Tiered Fandom Business Model Accelerant: Real Stars on Twitter Virtual Currency Mainstreaming w/ Game Mechanics of Twitter + FB
  7. 7. Enter: Subscribe and moderation Fan-sourced voting to stars The ultimate prize: compete to connect with idols
  8. 8. an 80% solution that hits “Us Weekly” demo: 5,000+ stars, more daily
  9. 9. 3 phase Dev Strategy: 3. Stars 2. Game 1. Launch Distribution, distribution, distribution, distribution.
  10. 10. ! ve Phase 1: Li Launched in 30 days.
  11. 11. Phase 2: Stoke Engagement with Game Mechanics
  12. 12. BRAINSTORMING: Phase 2: Game Mechanics • Contest platform: unlock digital downloads by being the Top Fan • Meter access to stars based on level of engagement • Adopt a star profile / leader of the fan club • Let paying users jump the star line by selling VIP badges • Whitewashing judo: reward power users… • …for star profile creation + curation • …for content discovery • …for post moderation • …for referring • House-sitting for Shaq
  13. 13. BRAINSTORMING: Distribution • “Digg bar” • Twitter strategy • Star widget (show widget) • Adwords • SEO • online word-of-mouth via blogs + social networks • Star Promotions
  14. 14. Phase 3: Reach Critical Mass with A/B/C-list stars
  15. 15. Q+A…Appendices

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