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Epic Battle: Creativity vs Discipline in Social Advertising - SXSW 2012
 

Epic Battle: Creativity vs Discipline in Social Advertising - SXSW 2012

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As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns ...

As social media marketing moves from experimental to institutional, brands no longer question social media marketing as a line item. That said, the strategies and deployment of social campaigns continues to introduce big questions about ROI versus spending and effective measurement has been a trendy topic without clear answers for years. The tension introduced by the the creativity made familiar by traditional brand campaigns and the measurement that performance/Internet marketing allows has created increasingly urgent questions for CMOs, agencies and social networks alike. This panel brings together divergent voices in the evolving social media marketing realm and will address the questions brands, agencies and social networks need to answer in 2012.

Social advertising experts 140 Proof, standout creative agencies Mekanism and BBDO and social network Formspring will review specific intereactions with brand case studies and discuss key questions in social advertising.

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    Epic Battle: Creativity vs Discipline in Social Advertising - SXSW 2012 Epic Battle: Creativity vs Discipline in Social Advertising - SXSW 2012 Presentation Transcript

    • #sxEpicBattle CREATIVITY VS. DISCIPLINE IN SOCIAL ADVERTISING SXSW 2012
    • #sxEpicBattle
    • Your friendly combatantsJohn SJ Jason Kristin140 Proof Story Labs Mekanism Barbarian Group @jm3 @sf_sj @jason_harris @kmaverick
    • [epic win] [epic fail] Mekanism
    • [epic win] [epic fail]CHEVY 140 Proof
    • [epic win] [epic fail] The Barbarian Group
    • #sxEpicBattle
    • Boring still works.Invite analytics to the brainstorm.No matter the end game, start withcreativity.Creative, brief. (124 characters left)
    • #sxEpicBattle