Kicking Ass with Twitter Advertising - 140 Proof

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We serve advertisements via the third-party Twitter ecosystem to an audience of 40 million. Our ads are as simple as a tweet (an icon and 140 characters, including a link), and they have social features that let your customers retweet your message in measurable ways, multiplying your reach and reducing your total cost (since Retweet'ed impressions are free).

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Kicking Ass with Twitter Advertising - 140 Proof

  1. 1. Our 140 Character pitch, word by word. Follow along, karaoke-style! Copyright 2010, 140 Proof. All rights reserved.
  2. 2. What’s 140 Proof? Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  3. 3. Highly targeted personas TARGET DEMOGRAPHIC PERSONAS USING CRITERIA LIKE: BUSY MOMS • Level of Influence • Interest Category • art, blogging, celebrities, design, • fashion, movies, music, news, politics, • sports, tech, travel • Gender WORKING • Keyword PROFESSIONALS • names, places, topics mentioned • searches, #hashtags, @mentions • Geo-Location • OS / App Platform • mac / windows TECH TRENDSETTERS • web / desktop / mobile • iphone / android / blackberry Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  4. 4. Retweets multiply earned reach WATCH YOUR MESSAGE RIPPLE THROUGH THE ECOSYSTEM: ORIGINAL PROSPECT Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  5. 5. Ads on Twitter look like this: Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  6. 6. Twitter: the new frontier of brand communication • 16mm+ highly valuable users in network • 65mm new tweets posted daily • 90.94% of all Twitter users are active • Average Twitter user tweets at least once daily • 1.44% of all tweets are retweets • 37.95% of all tweets contain an @mention • 72% publish blog posts at least once a month  • 70% comment on others’ blog posts  • 61% write at least one product review a month  • 61% comment on news sites • 56% write articles for third-party sites  • 53% post videos online  • 48% share deals found via coupon forums * HubSpot - State of the Twittersphere Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  7. 7. Simple and fast. Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  8. 8. Atlas, DoubleClick, plus Social Reporting + Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  9. 9. These brands are succeeding with 140 Proof INFINITI Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. Copyright 2010, 140 Proof. All rights reserved.
  10. 10. 75% of Twitter activity happens in apps ÜBERTWITTER, ITWEET, ECHOFON, TWEETGRID, HOOTSUITE, TWEETPHOTO, TWITBIN Highly-targeted, explosively social ads on Twitter. Simple, measurable engagement for brands, with integrated reach across mobile and web. 140 Proof’s network includes Twitter apps with coverage across the Web, Windows, Mac, iPhone, Android, & Blackberry Copyright 2010, 140 Proof. All rights reserved.
  11. 11. End. (Behind the curtain) Copyright 2010, 140 Proof. All rights reserved.
  12. 12. Sample Campaign Flow dennys snack + + moon over my-hammy coffee hungry bre akfast When someone says Denny’s …and logs in to Twitter between …they’ll receive a realtime related keywords on Twitter… 10pm & 5am, in the NY market Denny’s ad. Copyright 2010, 140 Proof. All rights reserved.
  13. 13. the engagement supercharger for twitter What if we’re not ready to tweet? Can we still use 140 Proof ads? what is it? how does it work? how does it look? Most definitely! Often our customers are large organizations with tight deadlines, who are unwilling or unable to take on the 24/7 responsibility of running what can we measure? a social media campaign. That’s no problem for us. Our professional services team can help you launch a far-ranging Twitter campaign without even a password. what’s included? Give us a brand name, 48 hours, and we’ll have your ads running just as if you’d tweeted them. www.140proof.com Call 1-800-369-8393 Copyright 2010, 140 Proof and Bubble Fusion Labs Copyright 2010, 140 Proof and Bubble Fusion Labs
  14. 14. All 140 Proof agency campaigns INCLUDE FULL SERVICE OPTIMIZATION + ONGOING SUPPORT 1. custom demographic targeting Our analysts use demographic data, surveys, and custom metrics to precisely define specific persona-based audiences. 2. creative optimization + freshening 140 Proof employs copywriters who understand and excel at Twitter, using conversational voice and natural Twitter-speak. 3. optimized flighting for best yield We’ll help schedule your flights and advise on frequency management and app publisher selection and exclusion. Copyright 2010, 140 Proof. All rights reserved.
  15. 15. Get started now! hello@140proof.com Copyright 2010, 140 Proof. All rights reserved.

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