What is Alba Botanica?!• Mission: The Alba Botanica mission is to Do Beautiful. They offer natural, 100% vegetarian personal care products that do beautiful for you, your friends and the animals and Earth you love. They offer a full range of products packed with potent natural, botanical ingredients that are formulated to nourish the individualized needs of your skin and hair. With their products, the way that they make them, and how they treat others, they want to inspire and uplift women from head to soul.
Products !• Face- Cleansers, Toners, Moisturizers• Hair- Shampoo, Conditioners, Styling Products• Body- Bath & Showers, Shave, Body moisturizers, deodorants, body oils• Lips- gloss and balms"
Competitors !• Burt’s Bee’s• Kiss my Face• Tom’s of Maine • Natures Gate
Meet Sarah !• Driven• Young Professional • Social• Looking to the Future
Radio !• We wanted to really show our consumer what Alba Botanica could do for them. So we invited them into a rather intimate setting, the bath. We want every woman to know Alba is something they can look forward to at the end of the day. Our hope is they put themselves in the woman’s place, and feel that all their worries are washed down the drain with Alba Botanica Body Wash.
“Relax and Take a Bath! with Alba” Day!• Guerilla Marketing• Social Media• Website • Modiﬁed Radio
Final Thoughts !• Through this integrated campaign utilizing print, outdoor, radio, social media, and guerilla we feel we can effectively reach our target market. Our message will inspire the consumer to relax with Alba Botanica and increase awareness among our target market.