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GO HERE TO HEAR MY CHAT WITH AARON
Aaron Bethune comes to us from
Musicpreneur.ca – Where you’ll find his epic marketing book by the same name:
Musicpreneur: The Creative Approach to Making Money in Music.
While being a musicpreneur as well as an author Aaron is also a speaker, a music
educator, and an in-high-demand
Aaron’s expertise in branding and marketing goes well beyond the music industry which has allowed him the opportunity to work with many major companies outside of music. You can find his agency at PlayItLoudMusic.com where he offers booking,
management and consulting services for musicians, artists and more.
Have a listen to my chat with Aaron Bethune
Podcast: Play in new window | Download
See highlights and links from of our chat below…
Check out the transcript or download it to read later: ENJOY!
Note: This could be in and of itself, an epic blog post…
You REALLY have to listen to the recording… or just download the transcript!
“Well, I think if you speak to anybody that’s doing what they’re passionate about, it’s something that’s been a lifetime in the making for me. Music has been a part of me for my whole life.”
Growing Up International
But one of the things that I found was that I was born in Montreal. I grew up in England well at least to the age of 12. Then I moved to Spain and then, in Spain, the last place I lived was in a village with four houses and there are a lot of great things about living in sort of an isolated area. But ultimately, music was always itching at me and so I felt that I really needed to make a move to where I felt there’s more of an opportunity. And so being Canadian, going to Canada was an option. And so I essentially moved back so as to be closer. So I took a degree at a University in Canada.
And so that was kind of, I guess, you can say, my journey into making music my life but at the same time, studying jazz performance, I mean who am I kidding, that’s not really a living. So along the way, I felt that if I was going to have a career in music, I was going to need to figure out how I was going to make music my business. And I quickly realized that talent is a starting point but it certainly isn’t what gets you across the start line. You need to have business skills and I also quickly realized that it was easier in some ways to learn how to do the business than it was to find people that do the business for me. And part of that, I think, sort of comes back to that golden rule, the rule of reciprocity. I mean if you ask people to do things for you, it’s unlikely it’s going to happen. But if you find ways to do things for other people, then they’re more likely to want to return that favor.