Real Living HER Interested Real Estate Agent Presentation 2011-2012


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Information for Real Estate Agents and Realtors looking for something new and exciting or Consumers who are interested to learn more about making a career change and becoming coming a real estate agent. Come fly with me!

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  • Agent – Use this slide if you do not subscribe to’s showcase listings
  • Agent – Use this slide if you do not subscribe to’s showcase listings
  • You have a rare opportunity to be trained by one of the best in the business.
  • Real Living HER Interested Real Estate Agent Presentation 2011-2012

    1. 1. Real Living HERInterested Real Estate Agent Information Columbus Ohio Metro Area Presented by; Joseph (Butch) Wahlsmith General Manager - Builder Developer Services Division Area Sales Leader (ASL) and Accountability Partner Realtor, CSP, ACSP, SFR, e-Pro, CMS 1
    2. 2. Real Living HER Mission StatementTo change the face of residential real estate by building a national,full-service, agent-centric company with a consumer focus. For more Information contact 2
    3. 3. Real Living HER1956 Founded in Columbus, Ohio by Harley Edwin Rouda (HER)1960s Becomes Central Ohio’s No. 1 brokerage, and remains to this day.2002 Real Living launches as the 7th largest real estate brokerage in America.2006 Named the Most Productive Agents In The Nation – REALTOR® MAGAZINE2008 Named The Most Promising New Brand – the Swanepoel TRENDS Report.2009 Merges with GMAC Real Estate to create one of America’s leading residential real estate firms with the right agents, marketing and technology to provide you with outstanding service.
    4. 4. Real Living HERReal Living HER traces its rootsto 1956 when visionary Harley E.Rouda, Sr. established his own realestate company in the basement ofhis home in Upper Arlington, Ohio. There are currently close to 850 Real Living Agents in 40 offices in central Ohio.
    5. 5. Real Living Today More than 400 offices Nearly 10,000 agents
    6. 6. We Are the Top SellingReal Estate Company In Central Ohio! Jan 1 – Dec 31, 2010 by Units Sold
    7. 7. Best of Business 2011 Real Living was named central Ohio’s “Best Residential Real Estate Agency” by Columbus C.E.O. Magazine in its “Best of Business 2011” feature. Winners were determined by nominations from Columbus C.E.O. readers in central Ohio.
    8. 8. Real You Incorporated• Real Living’s brand story - first national firm to target female consumers• Recruiting and training opportunity that takes agents through 8 steps to creating their “real you” brand• Relays the importance Real Living places on being real in marketing.• National recognition– via national speaking and media events. For more Information contact 8
    9. 9. The Real Living Brand• Our Goal - Industry differentiation. A brand that appeals to a wide variety our target audience of women, 25-54 years old, married homeowners with children, above-average household income.• Speaks to consumers on their terms, in all the different media they require. For more Information contact 9
    10. 10. Equal Housing Opportunity Everyone benefits from an open housing market. Restrictions limit the pool of homes for sale and hinder those who are hoping to sell. Federal Law – Right of Every Buyer.
    11. 11. A Team ApproachWe use a team approach that allows you to work with, and have the backing of, an entireteam of professionals, each specializing in specific areas. This synergy enables us toprovide outstanding and personalized customer service.The Real Living “One Stop” shopping process makes it easier for the consumer to purchaseand/or sell their home and our team is consumer driven.Our team philosophy; • We remain positive no matter what! • We are committed to serve! • We share resources, skills and information! • We learn from and with each other! • We produce high quality synergistic results! • We have an excellent work ethic! • We make ourselves available 24/7! 11
    12. 12. Real Living Rocks!Red, Crystal and WhiteReal Living is committed to growth and changing theface of residential real estate and it starts with you. We’re showing our true colors; Red Symbolizes: Vitality, Passion Crystal Symbolizes: Energy, Intuition White Symbolizes: Strength, Confidence 12 For more Information contact
    13. 13. Real Statistics 13
    14. 14. Who’s Buying Today?Have access to the latest research and findings on home buying behavior.Source: National Association of Realtors, Profile of Home Buyers and Sellers 2010
    15. 15. Who’s Buying Today? 90% 89% 61% • 90% of buyers start online 45% • 24/7 access to information 40% 25% • Best home search sites have; 9% o Photos o Videos 7% o info on taxes 4% o Features o neighborhoods 3% Source: National Association of Realtors, Profile of Home Buyers and Sellers 2010
    16. 16. Real Sales People Statistics 73% restaurants fail in the first year according to NBC NEWS 86% of new licensees realtors never make it one year 80% of the sales are from 10% of Realtors Did You Know? o 48% of sales people NEVER follow up with a prospect o 25% of sales people make a second contact and STOP o 12% of sales people only make 3 contacts and STOPSource: US News & World Report 2009 And, you may be surprised to find….
    17. 17. Real Sales People StatisticsOnly 10% of sales people make more than 3 contacts Is it surprising that 80% of the sales are done by 10% of the sales people? o 2% of sales are made on the first contact o 3% of sales are made on the second contact o 5% of sales are made on the third contact o 10% of sales are made on the fourth contact o 80% of sales are made on the 5th – 12th contactReal Living HER works with you to BEAT the odds with tools and coaching that keep you on yourgame; we have the experience, tools and technology you need to further your success. Source US News & World Report 2009
    18. 18. Agent Tools Generating Leads Customer Acquisition Planning – Prospecting Marketing Training & Mentoring 18
    19. 19. Its all about you!As an agent-centric company, Real LivingHER is always looking for innovativeways to better serve agent needs. • Agents are professionals and our customers. • Agents have the relationship with the client; and leverage the brand. • Technology applications are used to create and enhance agent/consumer relationships. • We drive leads directly to our agents. 19 For more Information contact
    20. 20. Strategic Marketing For more Information contact 20
    21. 21. Digital MarketingOver 90% of home searches start online. Where the Buyers Are For more Information contact
    22. 22. HERRealtors.comReal Living’s internet strategy focuses on:• Promoting Seller Listings across the web• Attracting Qualified Home Buyers• Exceptional Online Engagement• Incenting User Registration & Regular UseThe Real Living Consumer site increases:• Search Visibility to Local Home Buyers• Internet Listing Channel Partnerships• On site Experience and Lead Funneling• Lead Routing & Management Features For more Information contact 22
    23. 23. and Attracts& Interacts with Buyers • Enhanced mapping including Bird’s Eye View • Neighborhood and Community Statistics • Save favorite listings • Save home searches • Receive personalized e-mail alerts – when a home matches their criteria • Schedule open houses For more Information contact 23
    24. 24. and Interactive Maps Allow Buyers to: • Zoom in to neighborhood location • Pinpoint a specific address or area • Filter property results in a given area by price, bedrooms, bathrooms For more Information contact 24
    25. 25. Listing EnhancementsPhoto and Property InfoProperty is featured with:Photos o Unlimited photos of the home o More photos help sell listings faster o Virtual tour linksNeighborhood Information o Schools, mapping, o neighborhood detail infoBuyers can: o Schedule a Viewing ✓ ✓ o Calculate a Mortgage ✓ ✓ o Share with their social network ✓ ✓ For more Information contact 25
    26. 26. Free Enhanced ListingsListings are showcased by highlighting themwith the following tools:• Up to 25 jumbo photos• Animated headlines• Showcase virtual tour opportunity• Full-motion video• Open House alerts• Full report of views for tracking• Special listing details box• Real Living HER contact info For more Information contact 26
    27. 27. Free Real Living Tours Real Living Tours attract more interested buyers, more “click” and more leads! Real Living Tour, including: - Maps - Flyer - School info For more Information contact 27
    28. 28. e-Communication e-Newsletters Cards, Flyers and Virtual Tours 95% of our marketing materials can be e-mailed or posted online. Properties are promoted across the Web on sites like Craigslist, or through e-mail to professional networks and to potential buyers.Home can be featured in Agent PersonalizedNewsletter. For more Information contact 28
    29. 29. Mobile Marketing For Buyers on-the-go For more Information contact 29
    30. 30. Curbside Info Call & Listen Text Email Buyer CALLS system Agent receives TEXT Registered Buyer phone number with buyer’s name automatically enters house number and mobile number. receives an and LISTENS to Buyer can receive EMAIL with info property presentation TEXT message with and link to broker (Bilingual) property info or mobile website For more Information contact 30
    31. 31. Traditional Marketing Finding Buyers in the Real World For more Information contact 31
    32. 32. Traditional Marketing – On Location The most recognizable and trusted company yard signs in central Ohio Curbside Info – exclusive to HER and like a 24/7 brochure box Open Houses and Home Staging available Network feedback from office tours For more Information contact 32
    33. 33. Role of Internet in Real Estate Buyers using the Internet as their key source of information drastically outnumber those who don’t.Source: National Association of Realtors, Profile of Home Buyers and Sellers 201096% of women age 25-44 are utilizing the Internet as their No. 1 source of info. For more Information contact
    34. 34. ConsumersToday, success in most any business is largely based on strategies utilizingthe Internet to reach the tech-savvy generations who now make up a huge %of buyers. Four generations of consumers with different tastes ... • Civics (55M) -- “Always saving” • Boomers (78M) -- “Too cool/busy to retire” • Generation X (50M) -- “Me, myself and I” • Generation Y (73M) -- “Special, unique” *Source: Trulia, Inc. 34 For more Information contact
    35. 35. Your Business CenterWork from anywhere – anytime.• Outlook Web Access• Online forms and contracts• Access to your listings• Create – edit open houses• Market Advantage - Send direct mail, e-cards, newsletters• And much more! 35 For more Information contact
    36. 36. Agent Personal Web SiteAll Real Living agents receive their ownMLS-integrated personal Web site.•• Access to property information and photos.• Professional, consumer-friendly design.• Control: Agents can change it anytime or purchase their own personal URL and have it re-directed! 36 For more Information contact
    37. 37. Internet Marketing TeamsWe have internet marketing teamsestablished within the Real Living HERorganization. These teams are trained inproper netiquette and permission based, Anynon intrusive lead nurturing. Team Videassociates agree to be trained and utilize othe established success formula formanaging leads and follow up.We have regular training in Search EngineOptimization (SEO), Social MediaOptimization (SMO),,Multimedia Optimization, EmailMarketing, craigslist, etc. 37 For more Information contact
    38. 38. New Construction PortalReal Living HER’s New Construction Web Portalfacilitates our special trained “consulting” agentsand builders working seamlessly to drive leads,model traffic and contracts.One stop shopping for communities with multiplebuilders.• Builder logo - Builder overview - Model photos• Model floor plans - Model specs - Virtual tours• Agent representative(s) - Active listings For more Information contact 38
    39. 39. Facts and Trends at Your Fingertips 24/7Online, On Time Market Demand - Seamless trend reports using our exclusive process. Prepared by Field for YourAgents are provided an edge Personal Branding!for showing consumers howthey can be their trustedadvisor. Market Report Sample Competing Agent/Brokerage Report Sample 39 Both Market and Competing Agent/Brokerage Data are at Your Fingertips 24/7
    40. 40. Your Roles and ResponsibilitiesTrusted As a Trusted Advisor, you will learn to listen to the consumers goals and assistAdvisor them in the process and we will be there to help you every step of the way. 40 For more Information contact
    41. 41. Your Roles and ResponsibilitiesSkilled You will become a skilled Negotiator in no time and be in a position toNegotiator explore all options, and steadfastly represent the consumers interests. 41 For more Information contact
    42. 42. Your Roles and ResponsibilitiesExpert We teach you how to handle all the details and work to ensureFacilitator that the sale you put together, stays together. 42 For more Information contact
    43. 43. Core Services One Stop Shopping ConsumerOne Stop Agent Support Services 43
    44. 44. Agents for Life Real Living - Core ServicesIf it has anything to do with Real Property or Real People, youwill find Real Living looking for Real Solutions.Auction Services, Commercial Services, Builder DeveloperServices, Property Management Services, RelocationServices, Community Development , REO, Real Living Title,Real Living Mortgage, Real Living HomeGard. 44
    45. 45. Auction Services• Real Living Auction Services is lead by experienced and knowledgeable mentors with excellent marketing and communication skills.• Clients home or property is sold via an Auction on mutually agreed upon terms.• They set everything up and work with the seller and buyers through the final closing.• They promote properties with world-class marketing.• Agents can work with this team and be mentored as part of their portfolio or simply refer consumers for a referral commission. For more Information contact 45
    46. 46. Commercial Property Services• Commercial Property Services is lead by experienced and knowledgeable mentors with excellent marketing and communication skills.• Agents can work with this team and be mentored as part of their portfolio or simply refer consumers for a referral commission. For more Information contact 46
    47. 47. Builder Developer Services• Real Living HER, Builder Developer Services provides solutions to Builders and Developers on any scale.• Builder Developer Services is lead by experienced and knowledgeable mentors with excellent marketing and communication skills.• We have a unique program designed manage the marketing and selling process for builders and developers utilizing a team philosophy and approach unlike any in the industry.• We promote builders and developers with world-class marketing and techniques.• We provide turn-key agent tools for database follow-up and drip campaigns for past and new model guest consumers.• Agents can work with this team and be mentored as part of their portfolio or simply refer consumers for a referral commission. For more Information contact 47
    48. 48. Property Management Services• Property Management & Services is lead by experienced and knowledgeable mentors with excellent marketing and communication skills.• They will sell the clients home with an option to purchase based on mutually agreed upon terms.• They locate the tenant to purchase/lease and manage the lease for the consumer including background checks and they work with the consumer to move them toward the final closing.• They promote properties with world-class marketing.• Agents can work with this team and be mentored as part of their portfolio or simply refer consumers for a referral commission. For more Information contact 48
    49. 49. Relocation ServicesA full service addition of opportunity for agents to build on their business throughincoming and outgoing referrals. We are a part of Brookfield Global Relocation, thelargest relocation organization globally.Many forms of referral business is obtainable through Broker to Broker, RelocationManagement Companies, Corporate Business Development, e-commerce, and otheraffinity groups.Agents can be trained and engage in this service as part of their portfolio and becomea Corporate Mobility Specialist (CMS) or simply refer consumers from anywhere in thecountry for a referral commission. For more Information contact 49
    50. 50. “One-Stop” Consumer Experience Real Living Title agents have offices at all Real Living HER locations to provide you with one-stop-shopping. We can offer a preliminary title search to ensure there are no surprises that could delay closing. Real Living Mortgage has joined forces with Wells Fargo to provide great rates, superior service and convenience of one-stop-shopping. Most buyers request a Home Warranty from the seller. Homes with warranties tend to sell faster and for more money. Put our HMS HomeGard Coverage in place during your listing period. For more Information contact
    51. 51. More about you! Professional Development 51
    52. 52. Professional DevelopmentReal Living University (RLU), located in Westerville, is focused ontraining our agents. Real Living’s continuous learning managementsystem is further enhanced through Real U, our web based trainingportal located in the agent business center.• Online live Tools Training • Online Continuing Education• Webcasts & Tutorials • Business Planning• Coaching – Mentoring • Accountability Development• Online Education - RL101 • Certifications & Designations• Classroom - RL 201,301 • Online Reference 24/7 52 For more Information contact
    53. 53. Agent Technical Support Columbus Technical Support Help DeskReal Living HER provides the support our agents need quickly.Experts are standing by from: 9 a.m. to 6 p.m. m-f• Questions with your online office (Business Center).• Questions with your Web site.• Basic computer assistance.• Training & Reference Manuals available (24/7) @ Real U online. 53
    54. 54. Team TrainingOur weekly team training program is designed to maximize your time and get you started quickly. 1. Orientation, Expectations, Prospecting 12. Agents give Listing Presentations 2. Prospecting Opportunities Scripts 13. Agents give Listing Presentations 3. Marketing YOU 14. Overcome ALL the Sellers Objections 4. Working with Buyers (Video) 15. Killer CMAs, Pace 5. Financing (Lenders National) 16. Chicago Title Tools and preparing a Sellers Net 6. Buyer Compliance Manual 17. Systems for FSBO & Expired/Withdrawn 7. Closing Techniques for Buyers 18. Ethics 8. Contracts & Legal Issues 19. Service (review the Nordstrom Model) 9. Seller Compliance Manual 20. Company Policy re: Agency (Chicago Title) (Video) 10. HER Listing Presentation (Video) 21. Advertising White Pages (Evaluation & Graduation) 11. Real Time Listings, Automated Marketing Our leadership team and support staff are here to facilitate your success. 54 For more Information contact
    55. 55. Are you ready? Conclusion 55
    56. 56. The Choice Is Clear!Why Choose Real Living HER?• Our team Approach• Our knowledge & Experiences• Our services and commitment to your success• Our knowledge of and utilization of technology• Our commitment to continuous improvement and lifelong learning .… all gives you outstanding results!You can count on your manager to coach you and provide expert advice. You are in businessfor yourself but not by yourself. 56 For more Information contact
    57. 57. Real CompensationReal Living HER agents work on commission and there are commission plans establishedto fit most agent goals and lifestyle however. It is far more important to know what yourgoals are first, so we can be sure of win-win combination.We work with our agents to ensure we are always on a pathway to success that will beachieved through planning , follow through and work.You are in business for yourself but not by yourself . We teach you how to be successful intodays market and put you in front of consumer opportunities and teach you how to closethem however. You must have passion, be committed and do the work involved to truly besuccessful.For over fifty years HER has been servicing the Columbus metro area and have producedhundreds of satisfied customers and successful agents. Let us show you how we can dothe same for you. For more Information contact 57
    58. 58. Come fly with me! My Goal To help you establish and reach your goals, make money and have fun! Joseph (Butch) Wahlsmith General Manager - Builder Developer Services Division Area Sales Leader (ASL) and Accountability Partner Realtor, CSP, ACSP, SFR, e-Pro, CMSYour call to action! If you don’t already have an appointment with me and have further interest, contact me and we will schedule a time to get together to determine if we have a win-win scenario. 58
    59. 59. Contact Information Joseph (Butch) Wahlsmith Office Phone: 614.734.7810 Cell Phone: 614.309.0649 Email: 59