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Social Media and Organizational Change

Social Media and Organizational Change

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  • 1. Social Media and Organizational Change
    Dana Allen-Greil, National Museum of American History,
    Smithsonian Institution, USA
    http://americanhistory.si.edu
    Susan Edwards and Jack Ludden, J. Paul Getty Trust, USA
    http://www.getty.edu
    Eric Johnson, Monticello, USA
    http://www.monticello.org
  • 2. What function in your organization is primarily responsible for actively using social media tools to engage communities?
    Source: Rose Sherman, Minnesota Historical Society, Social Media Survey 2009
  • 3. What function(s) in your organization has staff assigned to use social media tools to engage communities?
    Source: Rose Sherman, Minnesota Historical Society, Social Media Survey 2009
  • 4. Classic hierarchy
    http://www.flickr.com/photos/crowdive/3533925047/
  • 5. Classic hierarchy
  • 6. Classic hierarchy
  • 7. Center-Edge
    Center-Edge organizations create a Center, a small group of experts that ratify, communicate, and commit decisions.
    This Center sets policy that the Edges activate.
    http://www.flickr.com/photos/familymwr/4921300936/
  • 8. Center-Edge
  • 9. Center-Edge Overlay
  • 10. Center-Edge Overlay
  • 11. Center-Edge Overlay
  • 12.
  • 13. Pressure is mounting
    There is a growing disconnect
  • 14. Trust your colleagues
    Distribute the work
    Empowered social media experts
  • 15. Shine a big bright light on your social media experts!
  • 16. Then, empower your social media experts!
  • 17. “I know nothing about the subject, but I’m happy to give you my expert opinion.”
  • 18. http://museumsocialmedia.pbworks.com