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Marketing on Price
Marketing on Price
Marketing on Price
Marketing on Price
Marketing on Price
Marketing on Price
Marketing on Price
Marketing on Price
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Marketing on Price

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marketing on price

marketing on price

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  1. Marketing Julia L. Lucy10/17/2009<br />PRICE<br />PRICE<br />PRICE<br />PRICE<br />
  2. Price is one of four major strategy decisions for marketing managers<br />How flexible will prices be<br />Level of price over the product life cycle<br />Who will receive discounts and allowances<br />How will transportation cost be handled<br />
  3. PRICING OBJECTIVES<br />PROFIT - ORIENTED OBJECTIVES<br />Target return objective<br />Profit maximization objective <br />SALES - ORIENTED OBJECTIVES<br />STATUS QUO – ORIENTED OBJECTIVES<br />
  4. PRICING POLICIES<br />Price Flexibility Policies<br />One –Price Policy<br />Flexible – Price Policy<br />Price-Level Policies – Over the Product Life Cycle<br />Skimming price policy<br />Penetration Pricing Policy<br />Introductory Price Dealing<br />
  5. DISCOUNT POLICIES & ALLOWANCES<br /><ul><li>Advertising Allowances
  6. Stocking Allowances
  7. Push Money ( or prize money) Allowances
  8. Trade – In Allowances</li></ul>Discounts<br />Quantity Discounts<br />Cumulative Quantity Discounts<br />Noncumulative Quantity Discounts<br />Seasonal Discounts<br />Net<br />Cash Discounts<br />2/10, Net 30<br />Trade<br />Sale Price<br />Everyday Low Pricing<br />
  9. What Does The Customer Say?<br />
  10. IS IT LEGAL?<br />Unfair Trade Practice Acts<br />Dumping<br />Phony List Prices<br />Price Fixing<br />Price Discrimination <br />
  11. Price – Profit – Poof <br />Bread is made for laughter,and wine gladdens life,and money answers everything.<br />—Ecclesiastes 10:19 <br />“However”<br />Keep your life free from love of money, and be content with what you have, for he has said, “I will never leave you nor forsake you.”<br />—Hebrews 13:5<br />

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