Library Instruction for Color Theory (Extended)

COLOR THEORY Time Date Professor

Library Resources

Research Guide

Library catalog—books, videos…

Research Databases—articles

Art Fulltext & Omnifile Fulltext

Psychology & Behavioral Sciences Collection

BHA (art history) & DAAI (design)

Images

Books

Articles

Grove Dictionary of Art

Visual Resources Center

Websites: journals, museums, universities, professionals…

Blue: The History of a Color by Michel Pastoureau Hiroyuki Shindo Shindigo Space 07 (2006) Part of The Textile Museum exhibit “Blue” http://www.textilemuseum.org

Color and Psychology

Color choice can affect

the psychological impact

of an image or object

Color: The Secret Influence by

Kenneth R. Fehrman, & Cherie Fehrman

Find more books & articles ->

Search: color AND psychology

or color AND psychological

See what you get!

Historical Meanings of Color

Green as symbol of fertility

From “Color and Culture Matters” at http:// www.colormatters.com / culturematters.html The Green Man: pagan symbol of fertility http://www.mythinglinks.org/ct~greenmen.html

Cultural Meanings of Color

Traditional Japanese

wedding garment

is red for luck

Wedding Traditions at

http://www.hec.ohio-state.edu /

people/ ebradshaw /wedding/

wedding_traditions.htm

Image from JP NetKimono Hypertext (Massachusetts Institute of Technology) http://web.mit.edu/jpnet/kimono/woman-bridal.html

Color in Interior Design

Changing a room’s color

scheme can affect the mood

Search terms : Interior design Interior decoration Psychology Color Color in interior design Color in design Images from Sunset Magazine— http:// www.sunset.com “ The $30 makeover: A little Paint Transforms a Kitchen” by Ann Bertelsen

Dark Blue (oceans, twilight skies, gemstones) =trust, dignity, security, professionalism Orange (fire, sunset, fruit) =energy, excitement, warmth, vitality * Examples from http://www.colormatters.com Color and Advertising Complimentary Colors—Cool & Warm Search Wilson Omnifile Fulltext & Find: “ Designing Big Dreams” in Nation’s Business (Aug. 1997)—discusses Wheaties box “ Why Packaging Must Pack a Bigger Punch” in Advertising Age (Oct. 22, 2007)

More Color AND Advertising : Brand Recognition Image from BRIAN SIBLEY: the blog (writer & broadcaster) http ://briansibleysblog.blogspot.com/2007_07_01_archive.html Billboard ad for Snickers using color and not the brand name Then—search Omnifile Fulltext and find… “ Sacred Ground No More: Brands Play With Labels” in Adweek from October 30, 2006 Then, get the article in Lexis Nexis Academic

Color in Toy Design “Blue & Pink” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August 2007) Found searching Art Fulltext Design Toys Psychology Gender Color Blue Marketing Children

Color in Toy Design “Pink & Blue” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August 2007) Found searching Art Fulltext Design Toys Psychology Gender Color Pink Marketing Children

Find Books color in clothing color and clothing color and fashion Fashion-> color in architecture color and architecture Architecture-> color in design color in interior decoration color and design color and decoration Interior design-> color—psychological aspects color and psychology Psychology of color-> color in art color and art General search-> Narrow search (Subject Search) : Keyword searches : Topic :

Find Books (continued) color printing color and printing color and design Prints -> color guides color guides Sourcebooks -> color in design color and commercial art Graphic Design -> color in advertising color in marketing color and advertising color and marketing Advertising/ Marketing -> comic books, strips, etc.—technique color and comic books color and animation Sequential art -> Narrow search (Subject Search) : Keyword searches : Topic :

Reference Books From the Jen Library ( http://library.scad.edu )

GENERAL :

The Color Compendium (encyclopedia) REF QC 494.2 .H67 1990

Color: A Multidisciplinary Approach REF QC 495 .Z65 1999

Readings on color. Vol. 1 E-book

ART HISTORY/HISTORY:

Color in Art REF 7432.7 .G34 2006

Living Colors: The Definitive Guide to Color Palettes through the Ages REF ND 1510 .W35 2002

CAREERS:

Careers for Color Connoisseurs & other Visual Types E-book

PSYCHOLOGY:

Color: The Secret Influence REF QC 495 .F43 2004

Encyclopedia of Human Emotions REF BF 531. E 55 1999

DESIGN :

Big Book of Color in Design (2006 in circulation) REF NK1548 .B54 2003

Color Graphics: The Power of Color in Graphic Design REF NC 1000 .T75 2002

Big color: Maximize the Potential of Your Design through Use of Color

REF NC 997 .B44 2001

TECHNOLOGY:

Color theory and modeling for computer graphics… E-book

Color Harmony for the Web REF T 385 .B69 2001

CULTURAL ISSUES:

Global Graphics: Color: Guide to Design with Color for an International Market REF Z 246 .P474 1999 (Color choices for 40 countries)

FASHION:

Fashion Rendering with Color REF TT 509 .A245 2001

More Reference Books

Find Articles Look for Databases by Title under Research *Use similar search terms for finding books and articles Design and Applied Arts Index (DAAI) Art Bibliographies Modern Bibliography of the History of Art (BHA) Psychology & Behavioral Sciences Wilson Omnifile Fulltext Art Fulltext & Art Retrospective

Websites

CAUS (Color Association of the United States) http://www.colorassociation.com

Causes of Color http://www.webexhibits.org/causesofcolor

Color Matters http://www.colormatters.com

Color—Stanford University Encyclopedia of Philosophy http://plato.stanford.edu/entries/color

Color, Contrast, and Dimension in News Design http://poynterextra.org/cp/colorproject/color.html

Color Theory—Brown University http://www.cs.brown.edu/courses/cs092/VA10/HTML/start.html

Color Vision and Art http://webexhibits.org/colorart/index.html

Color Worqx http://www.worqx.com/color

(Color theory tutorial, part of a web designer's showcase)

More Websites

Exploratorium (Museum of science, art & human perception) http://www.exploratorium.edu

Interactive Color Wheel http://r0k.us/graphics/SIHwheel.html

(Experiment with saturation, intensity, hue, and luma)

International Color Consortium http://www.color.org

Make a Splash with Color (Tech Museum of Innovation)

http://www.thetech.org/exhibits_events/online/color/overview

Psychology of Color http://www.infoplease.com/spot/colors1.html

Unsafe Colormatch http://www.neteffect.dk/colormatch

(Create color themes in 24-bit color)

Virtual Color Museum http://www.colorsystem.com

JR: COLOR_THEORY_2-07 Revised 01/08

Need to List Your Sources? Check out these guides…

Writing Center Guides

(Savannah College of Art and Design) http:// www.scad.edu/services/library/writingcenter/handouts.cfm

Assembling a List of Works Cited

(Duke University)

http:// library.duke.edu/research/citing/workscited

Bibme.org

http://www.bibme.org/citation-guide

Formats citations & creates bibliography. “Bibliography Maker” at http://www.bibme.org

QUESTIONS?

Reference Desk

Ask-a-Librarian (email)

http://www.scad.edu/services/library/askalibrarian.cfm

C o l o r W h e e l From Encyclopedia Britannica ( Left ) Primary colors and their basic secondary and tertiary mixtures. ( Right ) Approximate, inherent tonal values JRinalducci: Color Theory 01/08