Library Instruction for Color Theory (Extended)
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Library Instruction for Color Theory (Extended)

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Based on library instruction session for Color Theory class. Applies color theory to different subjects. Shows information sources, including books, articles, and websites. Created by J. Rinalducci.

Based on library instruction session for Color Theory class. Applies color theory to different subjects. Shows information sources, including books, articles, and websites. Created by J. Rinalducci.

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Library Instruction for Color Theory (Extended) Presentation Transcript

  • 1. COLOR THEORY Time Date Professor
  • 2. Library Resources
    • Research Guide
    • Library catalog—books, videos…
    • Research Databases—articles
      • Art Fulltext & Omnifile Fulltext
      • Psychology & Behavioral Sciences Collection
      • BHA (art history) & DAAI (design)
  • 3. Images
    • Books
    • Articles
    • Grove Dictionary of Art
    • Visual Resources Center
    • Websites: journals, museums, universities, professionals…
    Blue: The History of a Color by Michel Pastoureau Hiroyuki Shindo Shindigo Space 07 (2006) Part of The Textile Museum exhibit “Blue” http://www.textilemuseum.org
  • 4. Color and Psychology
    • Color choice can affect
    • the psychological impact
    • of an image or object
    • Color: The Secret Influence by
    • Kenneth R. Fehrman, & Cherie Fehrman
    • Find more books & articles ->
    • Search: color AND psychology
    • or color AND psychological
    • See what you get!
  • 5. Historical Meanings of Color
    • Green as symbol of fertility
    From “Color and Culture Matters” at http:// www.colormatters.com / culturematters.html The Green Man: pagan symbol of fertility http://www.mythinglinks.org/ct~greenmen.html
  • 6. Cultural Meanings of Color
    • Traditional Japanese
    • wedding garment
    • is red for luck
    • Wedding Traditions at
    • http://www.hec.ohio-state.edu /
    • people/ ebradshaw /wedding/
    • wedding_traditions.htm
    Image from JP NetKimono Hypertext (Massachusetts Institute of Technology) http://web.mit.edu/jpnet/kimono/woman-bridal.html
  • 7. Color in Interior Design
    • Changing a room’s color
    • scheme can affect the mood
    Search terms : Interior design Interior decoration Psychology Color Color in interior design Color in design Images from Sunset Magazine— http:// www.sunset.com “ The $30 makeover: A little Paint Transforms a Kitchen” by Ann Bertelsen
  • 8. Dark Blue (oceans, twilight skies, gemstones) =trust, dignity, security, professionalism Orange (fire, sunset, fruit) =energy, excitement, warmth, vitality * Examples from http://www.colormatters.com Color and Advertising Complimentary Colors—Cool & Warm Search Wilson Omnifile Fulltext & Find: “ Designing Big Dreams” in Nation’s Business (Aug. 1997)—discusses Wheaties box “ Why Packaging Must Pack a Bigger Punch” in Advertising Age (Oct. 22, 2007)
  • 9. More Color AND Advertising : Brand Recognition Image from BRIAN SIBLEY: the blog (writer & broadcaster) http ://briansibleysblog.blogspot.com/2007_07_01_archive.html Billboard ad for Snickers using color and not the brand name Then—search Omnifile Fulltext and find… “ Sacred Ground No More: Brands Play With Labels” in Adweek from October 30, 2006 Then, get the article in Lexis Nexis Academic
  • 10. Color in Toy Design “Blue & Pink” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August 2007) Found searching Art Fulltext Design Toys Psychology Gender Color Blue Marketing Children
  • 11. Color in Toy Design “Pink & Blue” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August 2007) Found searching Art Fulltext Design Toys Psychology Gender Color Pink Marketing Children
  • 12. Find Books color in clothing color and clothing color and fashion Fashion-> color in architecture color and architecture Architecture-> color in design color in interior decoration color and design color and decoration Interior design-> color—psychological aspects color and psychology Psychology of color-> color in art color and art General search-> Narrow search (Subject Search) : Keyword searches : Topic :
  • 13. Find Books (continued) color printing color and printing color and design Prints -> color guides color guides Sourcebooks -> color in design color and commercial art Graphic Design -> color in advertising color in marketing color and advertising color and marketing Advertising/ Marketing -> comic books, strips, etc.—technique color and comic books color and animation Sequential art -> Narrow search (Subject Search) : Keyword searches : Topic :
  • 14. Reference Books From the Jen Library ( http://library.scad.edu )
    • GENERAL :
    • The Color Compendium (encyclopedia) REF QC 494.2 .H67 1990
    • Color: A Multidisciplinary Approach REF QC 495 .Z65 1999
    • Readings on color. Vol. 1 E-book
    • ART HISTORY/HISTORY:
    • Color in Art REF 7432.7 .G34 2006  
    • Living Colors: The Definitive Guide to Color Palettes through the Ages REF ND 1510 .W35 2002    
    • CAREERS:
    • Careers for Color Connoisseurs & other Visual Types E-book
    • PSYCHOLOGY:
    • Color: The Secret Influence REF QC 495 .F43 2004
    • Encyclopedia of Human Emotions REF BF 531. E 55 1999
  • 15.
    • DESIGN :
    • Big Book of Color in Design (2006 in circulation) REF NK1548 .B54 2003   
    • Color Graphics: The Power of Color in Graphic Design REF NC 1000 .T75 2002
    • Big color: Maximize the Potential of Your Design through Use of Color
    • REF NC 997 .B44 2001  
    • TECHNOLOGY:
    • Color theory and modeling for computer graphics… E-book
    • Color Harmony for the Web REF T 385 .B69 2001 
    • CULTURAL ISSUES:   
    • Global Graphics: Color: Guide to Design with Color for an International Market REF Z 246 .P474 1999 (Color choices for 40 countries)
    • FASHION:
    • Fashion Rendering with Color REF TT 509 .A245 2001  
    More Reference Books
  • 16. Find Articles Look for Databases by Title under Research *Use similar search terms for finding books and articles Design and Applied Arts Index (DAAI) Art Bibliographies Modern Bibliography of the History of Art (BHA) Psychology & Behavioral Sciences Wilson Omnifile Fulltext Art Fulltext & Art Retrospective
  • 17. Websites
    • CAUS (Color Association of the United States) http://www.colorassociation.com
    • Causes of Color http://www.webexhibits.org/causesofcolor
    • Color Matters http://www.colormatters.com
    • Color—Stanford University Encyclopedia of Philosophy http://plato.stanford.edu/entries/color
    • Color, Contrast, and Dimension in News Design http://poynterextra.org/cp/colorproject/color.html
    • Color Theory—Brown University http://www.cs.brown.edu/courses/cs092/VA10/HTML/start.html
    • Color Vision and Art http://webexhibits.org/colorart/index.html
    • Color Worqx http://www.worqx.com/color
    • (Color theory tutorial, part of a web designer's showcase)
  • 18. More Websites
    • Exploratorium (Museum of science, art & human perception) http://www.exploratorium.edu
    • Interactive Color Wheel http://r0k.us/graphics/SIHwheel.html
    • (Experiment with saturation, intensity, hue, and luma)
    • International Color Consortium http://www.color.org
    • Make a Splash with Color (Tech Museum of Innovation)
    • http://www.thetech.org/exhibits_events/online/color/overview
    • Psychology of Color http://www.infoplease.com/spot/colors1.html
    • Unsafe Colormatch http://www.neteffect.dk/colormatch
    • (Create color themes in 24-bit color)
    • Virtual Color Museum http://www.colorsystem.com
    • JR: COLOR_THEORY_2-07 Revised 01/08
  • 19. Need to List Your Sources? Check out these guides…
    • Writing Center Guides
    • (Savannah College of Art and Design) http:// www.scad.edu/services/library/writingcenter/handouts.cfm
    • Assembling a List of Works Cited
    • (Duke University)
    • http:// library.duke.edu/research/citing/workscited
    • Bibme.org
    • http://www.bibme.org/citation-guide
    • Formats citations & creates bibliography. “Bibliography Maker” at http://www.bibme.org
  • 20. QUESTIONS?
    • Reference Desk
    • Ask-a-Librarian (email)
    • http://www.scad.edu/services/library/askalibrarian.cfm
    C o l o r W h e e l From Encyclopedia Britannica ( Left ) Primary colors and their basic secondary and tertiary mixtures. ( Right ) Approximate, inherent tonal values JRinalducci: Color Theory 01/08