Trade Show ROI


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Trade shows represent a great opportunity for businesses to get quality leads. However, most companies waste the opportunity by not planning properly. This deck reviews the keys to ensuring great trade show ROI.

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  • Ed Dynamics story- no pre-planning, no main topic, no remarkable messaging. Facilitated panel discussion…all corp people. First 10 min about the company role in industry
  • Go Fish strategy. Got a lead? Go Fish. Got any interested prospects? Go fish.
  • 5 keys to trade show sales success
  • Get a presentation slot.
  • Have an off the floor venue for private meetings and cocktail receptions
  • Trade Show ROI

    1. 1. Trade Show ROI
    2. 2. 13000 Trade Shows in US Alone
    3. 3. Typical Trade Show Vendor Strategy
    4. 4. Trade Show ROI Show Schedule Pre-Show Planning Booth Design Speaker Slot Suite
    5. 5. Step 1 Create a Show Schedule Review Show Histor Forget Where the Competition Will Be Only Pick Cooperative Shows
    6. 6. Step 2 Pre-Show Planning Know Who’s Coming? Send Invitations Call to Verify
    7. 7. Step 3 Good Booth Design… Clean, Easy to “Get”
    8. 8. Not so Easy to “Get”
    9. 9. Step 4 Presentation Hint…Do One! Everyone Who Shows Up Is Interested in Your Solution
    10. 10. aw/tg9/9/11 11 11 Acdemic & Certification Advisor, M.L.S., University of Toronto, M.A., University of St. Michael's College in the University of Toronto, M.A., Duquesne University, B.A., Carlow University, B.S.Ed., Ontario Institute of Studies for Education in the University of Toronto. Presenter, “Reason and Excellence: Developing the Gifted Global Villager,” The 13th World Council for Gifted and Talented Children Conference (1999), Istanbul, Turkey. Presenter, “Character Development and Student-Produced Media; The Canadian Catholic Youth Magazine Project, On-Line,” The 14th World Council for Gifted and Talented Children Conference (2001) Barcelona, Spain. Region 4 Conference: Spring Forward: Advising in the Age of Technology and the 4th International Conference on Personal Tutoring and Academic Advising. (Research Symposium, pre- conference Workshops, and regular conference Sessions) (2010) Atlanta, GA Publications: Gerson, Theresa K. and Terri Slack. Canada, Continuity and Change: Catholic Principles Guide. Markham, ON: Fitzhenry & Whiteside, 2001. ISBN 1-55041-2108 Krystyniak Gerson, Theresa. Maude D. Petre and Catholic Modernism in England. Toronto: University of St. Michael’s College, 1975 / Ottawa: National Library, 1975. ISBN 0-315-84874-X
    11. 11. Step 5 Hospitality Suite… Everyone Likes Free Booze
    12. 12. Sales Marketing Make Sure They’re On the Same Page
    13. 13. “No time..” is not an Excuse For Not Planning
    14. 14.