This is a story about theWeb Analyst’s Code of Ethics…
Web Analytics                             TrackingOur little industry   Digital Measurement                               ...
Web Analytics   Cookies, local                              Trackingflash objects, deep                                   ...
The Code of Ethics ConceptIt all started with a conversation…    Then a flurry of emails…And a Code of Ethics was born.
•  Code of Ethics Blog post   goes live on WAA blog   September 12, 2010•  49 comments within first 8    weeks•  Dialog sp...
A Crowd Sourced Initiative            57 Pledges in three days!       56 Individual Commenters  90 Contributors          6...
What’s the Buzz?
5 Core Tenets of the Code of Ethics •    Privacy •    Transparency •    Consumer Control •    Education •    Accountability
PrivacyI agree to hold consumer data in the highestregard and will do everything in my power to keep personally identifiab...
Transparency I agree to encourage full disclosure of myclients/employer consumer data collectionpractices and to encourage...
Consumer ControlI agree to inform and empower consumers toopt out of my clients/employer data collection  practices and to...
EducationI agree to educate my clients/employer about the types of data collected, and the potential   risks to consumers ...
Accountability I agree to act as a steward of customer dataand to uphold the consumers’ right to privacy   as governed by ...
The GoalTo educate organizations and Internet users    globally of digital data collection and             utilization pra...
Our Measures of Success•  Grow to 1,000 Pledges in 2011•  Increase public awareness in social    and mainstream media outl...
What Can You Do…?  Sign Up & Support theWeb Analyst’s Code of Ethics!     http://bit.ly/Code_of_Ethics
Contact InfoJohn Lovett, WAA Director@johnlovettJohn.Lovett@webanalyticsdemystified.comhttp://www.webanalyticsassociation....
The Web Analyst's Code of Ethics
Upcoming SlideShare
Loading in...5
×

The Web Analyst's Code of Ethics

846

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
846
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

The Web Analyst's Code of Ethics

  1. 1. This is a story about theWeb Analyst’s Code of Ethics…
  2. 2. Web Analytics TrackingOur little industry Digital Measurement Hooray Us!
  3. 3. Web Analytics Cookies, local Trackingflash objects, deep FTC Digital Measurement packet inspection “Do Not Track” WSJ What They Know F.U.D. (Fear, Uncertainty, Doubt) Hey… Yeah, we Let’s do better! something?!
  4. 4. The Code of Ethics ConceptIt all started with a conversation… Then a flurry of emails…And a Code of Ethics was born.
  5. 5. •  Code of Ethics Blog post goes live on WAA blog September 12, 2010•  49 comments within first 8 weeks•  Dialog spreads to Twitter and social channels•  Word gets out across the #Measure community Source: Webpages as graphs http://www.aharef.info/static/htmlgraph/
  6. 6. A Crowd Sourced Initiative 57 Pledges in three days! 56 Individual Commenters 90 Contributors 62 Primary Blog Comments Hundreds of Tweets 4 Original Blog posts19 Bloggers cite CoE 255 Emails exchanged
  7. 7. What’s the Buzz?
  8. 8. 5 Core Tenets of the Code of Ethics •  Privacy •  Transparency •  Consumer Control •  Education •  Accountability
  9. 9. PrivacyI agree to hold consumer data in the highestregard and will do everything in my power to keep personally identifiable consumer data safe, secure and private.
  10. 10. Transparency I agree to encourage full disclosure of myclients/employer consumer data collectionpractices and to encourage communication of how that data will be used in clear and understandable language.
  11. 11. Consumer ControlI agree to inform and empower consumers toopt out of my clients/employer data collection practices and to document ways to do this.
  12. 12. EducationI agree to educate my clients/employer about the types of data collected, and the potential risks to consumers associated with those data.
  13. 13. Accountability I agree to act as a steward of customer dataand to uphold the consumers’ right to privacy as governed by my clients/employer and applicable laws and regulations.
  14. 14. The GoalTo educate organizations and Internet users globally of digital data collection and utilization practices. The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. ~WAA Mission Statement
  15. 15. Our Measures of Success•  Grow to 1,000 Pledges in 2011•  Increase public awareness in social and mainstream media outlets•  Our collective voice advances the industry
  16. 16. What Can You Do…? Sign Up & Support theWeb Analyst’s Code of Ethics! http://bit.ly/Code_of_Ethics
  17. 17. Contact InfoJohn Lovett, WAA Director@johnlovettJohn.Lovett@webanalyticsdemystified.comhttp://www.webanalyticsassociation.orghttp://bit.ly/Code_of_Ethics
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×