This is a story about theWeb Analyst’s Code of Ethics…
Web Analytics TrackingOur little industry Digital Measurement Hooray Us!
Web Analytics Cookies, local Trackingflash objects, deep FTC Digital Measurement packet inspection “Do Not Track” WSJ What They Know F.U.D. (Fear, Uncertainty, Doubt) Hey… Yeah, we Let’s do better! something?!
The Code of Ethics ConceptIt all started with a conversation… Then a flurry of emails…And a Code of Ethics was born.
• Code of Ethics Blog post goes live on WAA blog September 12, 2010• 49 comments within first 8 weeks• Dialog spreads to Twitter and social channels• Word gets out across the #Measure community Source: Webpages as graphs http://www.aharef.info/static/htmlgraph/
A Crowd Sourced Initiative 57 Pledges in three days! 56 Individual Commenters 90 Contributors 62 Primary Blog Comments Hundreds of Tweets 4 Original Blog posts19 Bloggers cite CoE 255 Emails exchanged
5 Core Tenets of the Code of Ethics • Privacy • Transparency • Consumer Control • Education • Accountability
PrivacyI agree to hold consumer data in the highestregard and will do everything in my power to keep personally identifiable consumer data safe, secure and private.
Transparency I agree to encourage full disclosure of myclients/employer consumer data collectionpractices and to encourage communication of how that data will be used in clear and understandable language.
Consumer ControlI agree to inform and empower consumers toopt out of my clients/employer data collection practices and to document ways to do this.
EducationI agree to educate my clients/employer about the types of data collected, and the potential risks to consumers associated with those data.
Accountability I agree to act as a steward of customer dataand to uphold the consumers’ right to privacy as governed by my clients/employer and applicable laws and regulations.
The GoalTo educate organizations and Internet users globally of digital data collection and utilization practices. The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. ~WAA Mission Statement
Our Measures of Success• Grow to 1,000 Pledges in 2011• Increase public awareness in social and mainstream media outlets• Our collective voice advances the industry
What Can You Do…? Sign Up & Support theWeb Analyst’s Code of Ethics! http://bit.ly/Code_of_Ethics