The Web Analyst's Code of Ethics
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


The Web Analyst's Code of Ethics

Uploaded on


More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. This is a story about theWeb Analyst’s Code of Ethics…
  • 2. Web Analytics TrackingOur little industry Digital Measurement Hooray Us!
  • 3. Web Analytics Cookies, local Trackingflash objects, deep FTC Digital Measurement packet inspection “Do Not Track” WSJ What They Know F.U.D. (Fear, Uncertainty, Doubt) Hey… Yeah, we Let’s do better! something?!
  • 4. The Code of Ethics ConceptIt all started with a conversation… Then a flurry of emails…And a Code of Ethics was born.
  • 5. •  Code of Ethics Blog post goes live on WAA blog September 12, 2010•  49 comments within first 8 weeks•  Dialog spreads to Twitter and social channels•  Word gets out across the #Measure community Source: Webpages as graphs
  • 6. A Crowd Sourced Initiative 57 Pledges in three days! 56 Individual Commenters 90 Contributors 62 Primary Blog Comments Hundreds of Tweets 4 Original Blog posts19 Bloggers cite CoE 255 Emails exchanged
  • 7. What’s the Buzz?
  • 8. 5 Core Tenets of the Code of Ethics •  Privacy •  Transparency •  Consumer Control •  Education •  Accountability
  • 9. PrivacyI agree to hold consumer data in the highestregard and will do everything in my power to keep personally identifiable consumer data safe, secure and private.
  • 10. Transparency I agree to encourage full disclosure of myclients/employer consumer data collectionpractices and to encourage communication of how that data will be used in clear and understandable language.
  • 11. Consumer ControlI agree to inform and empower consumers toopt out of my clients/employer data collection practices and to document ways to do this.
  • 12. EducationI agree to educate my clients/employer about the types of data collected, and the potential risks to consumers associated with those data.
  • 13. Accountability I agree to act as a steward of customer dataand to uphold the consumers’ right to privacy as governed by my clients/employer and applicable laws and regulations.
  • 14. The GoalTo educate organizations and Internet users globally of digital data collection and utilization practices. The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry. ~WAA Mission Statement
  • 15. Our Measures of Success•  Grow to 1,000 Pledges in 2011•  Increase public awareness in social and mainstream media outlets•  Our collective voice advances the industry
  • 16. What Can You Do…? Sign Up & Support theWeb Analyst’s Code of Ethics!
  • 17. Contact InfoJohn Lovett, WAA Director@johnlovettJohn.Lovett@webanalyticsdemystified.comhttp://www.webanalyticsassociation.org