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Social Marketing Analytics: A New Framework for Measuring Results in Social Media

by Consultant  at Web Analytics Demystified on Apr 22, 2010

  • 18,737 views

This collaborative research effort by Web Analytics Demystified and Altimeter Group represents the latest thinking on measuring social media. ...

This collaborative research effort by Web Analytics Demystified and Altimeter Group represents the latest thinking on measuring social media.

The paper includes four social business objectives that can be used to understand the impact of your social marketing initiatives and aligns Key Performance Indicators to these objectives. The result is a solid framework that companies can adopt to begin measuring social marketing efforts.

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Social Marketing Analytics: A New Framework for Measuring Results in Social Media Social Marketing Analytics: A New Framework for Measuring Results in Social Media Document Transcript