What I've Learned From Sales

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Lessons from a whole career in Sales

Lessons from a whole career in Sales

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  • 1. es al What I’ve learned from S
  • 2. No company can survive without Sales
  • 3. Convince yourself before convincing others
  • 4. Talk in present (tense), not past, neither conditional
  • 5. Look for what’s keeping your prospect’s from sleeping at night
  • 6. Ask yourself what’s in it for the other person?
  • 7. …an d pl ay w it h it
  • 8. Ask your prospect what’s their principal selection factor? 
  • 9. Make the difference between features, avantages & benefits
  • 10. Benefits make the price go away
  • 11. Don’t apologize when approaching or cold calling someone
  • 12. Remember your interlocutor’s name
  • 13. …and repeat it
  • 14. Figure out WHO’s influencing your interlocutor’s decision
  • 15. Be honest & sincere
  • 16. Use humour & enjoy yourself
  • 17. Listen & pay attention
  • 18. Be confident & persuasive
  • 19. Make your prospect feel important
  • 20. When talking to a group, make sure every member is involved in the conversation
  • 21. When you’re wrong, admit it
  • 22. er t in ’t n o D pt ru
  • 23. Put yourself in your prospect’s shoes
  • 24. Don’t talk bad about a competitor
  • 25. Embellish your speech with images
  • 26. Start with your highest offer; thus the second one will be more easily accepted
  • 27. Reformulate your prospect’s questions to confirm
  • 28. Don’t answer by a simple ! « yes » or « no »
  • 29. Mention your satisfied customers’ testimonials to prove a point
  • 30. Talk to your prospect as if he was already owning the product
  • 31. Ask them hy w would you sell to them
  • 32. Ex ’s b y it wh a in pl to ter et rom yf bu OW uN yo
  • 33. Take your body language very seriously
  • 34. …and mimic your prospect’s
  • 35. Keep eye contact
  • 36. Make yo ur offers time-li mited
  • 37. Embrace a push/pull strategy to tease your audience
  • 38. If cost is a problem, reduce it to daily amount
  • 39. If possible, mention important people using or talking about your product
  • 40. Sum up benefits before signing contract
  • 41. Call your clients after they purchase from you
  • 42. Share your impressions, comments & secrets: jeremie.lorrain@gmail.com Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Open-minded, People & OpportunityOriented.