Merchandising - How to Provoke Your ProspectsPresentation Transcript
How to Drive people to your product
Make people want
Create an atmosphere
I want my product easy to find
I want my product to be sold quickly
I want my customers to be happy
# How to attract further prospects to your point of sale?
# How to develop testing/sampling on the point of sale?
# How to best display the offer?
# How to « eventialize » the point of sale?
# How to win the loyalty of the clientele?
# How to anticipate the evolution of products ranges?
# How to make people consume a new product?
Merchandising aims to arrange sale’s outlet at best in order to
increase stock disposals (design, creation, window,
promotion, stock filling, consumer behavior, etc.). It embraces the
collection optimization, space allowance by product/brand
1) The right product
2) At the right time
3) At the right price
4) At the right place
5) In the right quantity
6) With the right information
- tell your
shelf-display - inform, guide and seduce
Select brands according to available space & VAT
brands by category & communicate
« Theateralize » new products & create well-defined
thematic promotional spaces
Favor sensorial experiences
Offer specialized advice & professional assistance
Place the more profitable products at eye’s height
People read from left to right & from up to down
Surround your best-sellers with complementary
special-displays - favor impulsive purchase
Pick up 1 benefit or message
Choose new or high rotation products
Put a visible price
Display products vertically on shelf
Limit the offer in the time
display tools - push/pull your customers
Lighting, End-aisle display, Counter arrangement, Header, Brand
statement, Ruler, Clip/Name tent, Shelf-space display, Facing,
Kakemono, Screen, Security gate arrangement, etc.
Hot & cold zones - play with your offers
Cold zone is where your
customers go on purpose. It is
usually where necessary products
are. Add promotions to appeal them
Hot zone is where your
customers enter and go
spontaneously. That is where you
can provoke impulse & sell more
Profit, Image, Loyalty
Conclusion - Add value to your POS
Co-Founder of nail art company Úñica.
French, Fashionista, Blogger,
Entrepreneur, Businessman, Model,
Salesperson, Ambitious, Very Openminded, People and OpportunityOriented.
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