g
in
et
rk
a

What I’ve learned from

M
not products or brands

perceptions

Marketing is a war of
A company’s main concern should be

Marketing
Marketing doesn’t create needs, it provokes

desire & motivation
Make sure your
marketing footprint is

coherent
Break the
& keep a step forward
p
e
e
K

e
m
so

y
r
e
t
s
y
m

ro
a

d
n
u

d
n
ra
b
r
u
o
y
A Brand
should be easy
to remember
Present your brand or product through

benefits

not features
Spend time defining your differentiation
Describe your positioning in 1 sentence
Choose different colors than the competition
It’s better to create
a new brand
rather than having
several sub-brands
A product line
should have
one target
only,
not everyone
Make sure your brands’ names
are different,
not similar
Combine your
talents
with
complementary
brands
Figure out what your
complementary products are
Collect good practices from others

&

wn
ro
ou
y
dd
a

ch
ou
t
Segment your customers by profitability
Make sure you

perceive your
brand the same way
your customers do
Educate your prospects & clients…
…for

FREE
Go to the field & learn from your clients
Ask people WHY they buy from you
ld
o
H

re
to
-s
in
ts
n
e
v
e

r
te
af
rs
u
o
h
Find out what you’re great at
& stick to it
Transform your brand into an

experience
Involve your audience into your projects
We love to feel important
Play with your
customer’s senses
Tease & reward
your audience
Get personal & truly care about your clients
Don’t lie, don’t hide
Find out your target’s
common interests
Show you value customer’s feedback
Start a blog to keep your
audience in the loop
Let every employee know about your
strategy
Ask your new employees to
do a SWOT of your
company
The choice of distribution channel
makes the success
Don’t try to be everywhere…
or you won’t be anywhere
Don’t overlook
any detail
Focus on 2 or 3 metrics that you check
every week
TEST everything
Author
Jérémie Lorrain

Co-Founder of nail art company Úñica.
French, Fashionista, Blogger, Entrepreneur,
Businessman, Mod...
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What I've Learned From Marketing

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Lesons from my professional career in Marketing

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What I've Learned From Marketing

  1. 1. g in et rk a What I’ve learned from M
  2. 2. not products or brands perceptions Marketing is a war of
  3. 3. A company’s main concern should be Marketing
  4. 4. Marketing doesn’t create needs, it provokes desire & motivation
  5. 5. Make sure your marketing footprint is coherent
  6. 6. Break the & keep a step forward
  7. 7. p e e K e m so y r e t s y m ro a d n u d n ra b r u o y
  8. 8. A Brand should be easy to remember
  9. 9. Present your brand or product through benefits not features
  10. 10. Spend time defining your differentiation
  11. 11. Describe your positioning in 1 sentence
  12. 12. Choose different colors than the competition
  13. 13. It’s better to create a new brand rather than having several sub-brands
  14. 14. A product line should have one target only, not everyone
  15. 15. Make sure your brands’ names are different, not similar
  16. 16. Combine your talents with complementary brands
  17. 17. Figure out what your complementary products are
  18. 18. Collect good practices from others & wn ro ou y dd a ch ou t
  19. 19. Segment your customers by profitability
  20. 20. Make sure you perceive your brand the same way your customers do
  21. 21. Educate your prospects & clients…
  22. 22. …for FREE
  23. 23. Go to the field & learn from your clients
  24. 24. Ask people WHY they buy from you
  25. 25. ld o H re to -s in ts n e v e r te af rs u o h
  26. 26. Find out what you’re great at
  27. 27. & stick to it
  28. 28. Transform your brand into an experience
  29. 29. Involve your audience into your projects We love to feel important
  30. 30. Play with your customer’s senses
  31. 31. Tease & reward your audience
  32. 32. Get personal & truly care about your clients
  33. 33. Don’t lie, don’t hide
  34. 34. Find out your target’s common interests
  35. 35. Show you value customer’s feedback
  36. 36. Start a blog to keep your audience in the loop
  37. 37. Let every employee know about your strategy
  38. 38. Ask your new employees to do a SWOT of your company
  39. 39. The choice of distribution channel makes the success
  40. 40. Don’t try to be everywhere… or you won’t be anywhere
  41. 41. Don’t overlook any detail
  42. 42. Focus on 2 or 3 metrics that you check every week
  43. 43. TEST everything
  44. 44. Author Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very Open-minded, People and OpportunityOriented. Share your impressions, comments & secrets: jeremie.lorrain@gmail.com
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