Your SlideShare is downloading. ×
0
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
What I've Learned From Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

What I've Learned From Marketing

181

Published on

Lesons from my professional career in Marketing

Lesons from my professional career in Marketing

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
181
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. g in et rk a What I’ve learned from M
  • 2. not products or brands perceptions Marketing is a war of
  • 3. A company’s main concern should be Marketing
  • 4. Marketing doesn’t create needs, it provokes desire & motivation
  • 5. Make sure your marketing footprint is coherent
  • 6. Break the & keep a step forward
  • 7. p e e K e m so y r e t s y m ro a d n u d n ra b r u o y
  • 8. A Brand should be easy to remember
  • 9. Present your brand or product through benefits not features
  • 10. Spend time defining your differentiation
  • 11. Describe your positioning in 1 sentence
  • 12. Choose different colors than the competition
  • 13. It’s better to create a new brand rather than having several sub-brands
  • 14. A product line should have one target only, not everyone
  • 15. Make sure your brands’ names are different, not similar
  • 16. Combine your talents with complementary brands
  • 17. Figure out what your complementary products are
  • 18. Collect good practices from others & wn ro ou y dd a ch ou t
  • 19. Segment your customers by profitability
  • 20. Make sure you perceive your brand the same way your customers do
  • 21. Educate your prospects & clients…
  • 22. …for FREE
  • 23. Go to the field & learn from your clients
  • 24. Ask people WHY they buy from you
  • 25. ld o H re to -s in ts n e v e r te af rs u o h
  • 26. Find out what you’re great at
  • 27. & stick to it
  • 28. Transform your brand into an experience
  • 29. Involve your audience into your projects We love to feel important
  • 30. Play with your customer’s senses
  • 31. Tease & reward your audience
  • 32. Get personal & truly care about your clients
  • 33. Don’t lie, don’t hide
  • 34. Find out your target’s common interests
  • 35. Show you value customer’s feedback
  • 36. Start a blog to keep your audience in the loop
  • 37. Let every employee know about your strategy
  • 38. Ask your new employees to do a SWOT of your company
  • 39. The choice of distribution channel makes the success
  • 40. Don’t try to be everywhere… or you won’t be anywhere
  • 41. Don’t overlook any detail
  • 42. Focus on 2 or 3 metrics that you check every week
  • 43. TEST everything
  • 44. Author Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very Open-minded, People and OpportunityOriented. Share your impressions, comments & secrets: jeremie.lorrain@gmail.com

×