0
Who’s the

Gen Y

!

!

!

consumer ?
18 - 35

years old

1/4
Biggest

Y
Gen

of the total population

consumer group
We leave the family home

…

older
We study

…

longer
We integrate the professional world

…

later
Our long-lasting relationships are

delayed
We’re

sceptic
about

politics
Our budget is

tighter
…and the society pushes us to
even

more

consume
Parents
are here
to help for

important expenses
…but we assume our

treats ourselves

(clothing, going-out, etc.)
We want

to blend in
…but also to

stand out by our
talents
We want to

look good
no matter what
We need

aesthetics
…and

function
cl
our
ike
e l
W

hes
ot

s

sh
yli
t

&

al,
on
ti
nc
-fu l
lti
u
m
ica
om
on
ec
We’re not
really

al
oy
l
!
!

to a certain
spot
We’re not very

patient
either
We look for

immediate

satisfaction
We buy products that

reflects

us
We

spend

easily

& love shopping
…But we pay close attention to

the

promotions
We’re

multi-channel
shoppers
We buy

online
…but still prefer

retail stores
We like to try

new

&

innovative

things
We get bored

quickly
We’re

tech-savvy
Parents

influence our consuming decisions
…but we also influence

theirs
as do

friends &
girlfriends
(or boyfriends)
We’re

stressed
…and

multi-connected
We love to go to
the

movies

most of all
We like to be

entertained
We like
&

music

action
We like

original,
humorous

authentic

&
commercials
…but

Peer influence

is higher than commercials
We have appetite for

information
We look for

quality & value
…but also

fastness

&

good service
We like the

buying process

to be easy
We appreciate being

guided clearly
We like to be
treated

personally
& friendly
We want our brands
to be totally

clear
with us
We like to be asked our

opinion
So Yes, we are a

complex
customer
But if satisfied, we can

benefit

your brand

like never before
Author
Jérémie Lorrain

Co-Founder of nail art company
Úñica. French, Fashionista,
Blogger, Entrepreneur, Businessman,
Mod...
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Meet the Gen Y consumer

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Gen Y consuming habits

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Transcript of "Meet the Gen Y consumer"

  1. 1. Who’s the Gen Y ! ! ! consumer ?
  2. 2. 18 - 35 years old 1/4 Biggest Y Gen of the total population consumer group
  3. 3. We leave the family home … older
  4. 4. We study … longer
  5. 5. We integrate the professional world … later
  6. 6. Our long-lasting relationships are delayed
  7. 7. We’re sceptic about politics
  8. 8. Our budget is tighter
  9. 9. …and the society pushes us to even more consume
  10. 10. Parents are here to help for important expenses
  11. 11. …but we assume our treats ourselves (clothing, going-out, etc.)
  12. 12. We want to blend in
  13. 13. …but also to stand out by our talents
  14. 14. We want to look good no matter what
  15. 15. We need aesthetics
  16. 16. …and function
  17. 17. cl our ike e l W hes ot s sh yli t & al, on ti nc -fu l lti u m ica om on ec
  18. 18. We’re not really al oy l ! ! to a certain spot
  19. 19. We’re not very patient either
  20. 20. We look for immediate satisfaction
  21. 21. We buy products that reflects us
  22. 22. We spend easily & love shopping
  23. 23. …But we pay close attention to the promotions
  24. 24. We’re multi-channel shoppers
  25. 25. We buy online
  26. 26. …but still prefer retail stores
  27. 27. We like to try new & innovative things
  28. 28. We get bored quickly
  29. 29. We’re tech-savvy
  30. 30. Parents influence our consuming decisions
  31. 31. …but we also influence theirs
  32. 32. as do friends & girlfriends (or boyfriends)
  33. 33. We’re stressed
  34. 34. …and multi-connected
  35. 35. We love to go to the movies most of all
  36. 36. We like to be entertained
  37. 37. We like & music action
  38. 38. We like original, humorous authentic & commercials
  39. 39. …but Peer influence is higher than commercials
  40. 40. We have appetite for information
  41. 41. We look for quality & value
  42. 42. …but also fastness & good service
  43. 43. We like the buying process to be easy
  44. 44. We appreciate being guided clearly
  45. 45. We like to be treated personally & friendly
  46. 46. We want our brands to be totally clear with us
  47. 47. We like to be asked our opinion
  48. 48. So Yes, we are a complex customer
  49. 49. But if satisfied, we can benefit your brand like never before
  50. 50. Author Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very Open-minded, People and Opportunity-Oriented. Share your impressions, comments & secrets: jeremie.lorrain@gmail.com
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