Meet the Gen Y consumer

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Gen Y consuming habits

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Meet the Gen Y consumer

  1. 1. Who’s the Gen Y ! ! ! consumer ?
  2. 2. 18 - 35 years old 1/4 Biggest Y Gen of the total population consumer group
  3. 3. We leave the family home … older
  4. 4. We study … longer
  5. 5. We integrate the professional world … later
  6. 6. Our long-lasting relationships are delayed
  7. 7. We’re sceptic about politics
  8. 8. Our budget is tighter
  9. 9. …and the society pushes us to even more consume
  10. 10. Parents are here to help for important expenses
  11. 11. …but we assume our treats ourselves (clothing, going-out, etc.)
  12. 12. We want to blend in
  13. 13. …but also to stand out by our talents
  14. 14. We want to look good no matter what
  15. 15. We need aesthetics
  16. 16. …and function
  17. 17. cl our ike e l W hes ot s sh yli t & al, on ti nc -fu l lti u m ica om on ec
  18. 18. We’re not really al oy l ! ! to a certain spot
  19. 19. We’re not very patient either
  20. 20. We look for immediate satisfaction
  21. 21. We buy products that reflects us
  22. 22. We spend easily & love shopping
  23. 23. …But we pay close attention to the promotions
  24. 24. We’re multi-channel shoppers
  25. 25. We buy online
  26. 26. …but still prefer retail stores
  27. 27. We like to try new & innovative things
  28. 28. We get bored quickly
  29. 29. We’re tech-savvy
  30. 30. Parents influence our consuming decisions
  31. 31. …but we also influence theirs
  32. 32. as do friends & girlfriends (or boyfriends)
  33. 33. We’re stressed
  34. 34. …and multi-connected
  35. 35. We love to go to the movies most of all
  36. 36. We like to be entertained
  37. 37. We like & music action
  38. 38. We like original, humorous authentic & commercials
  39. 39. …but Peer influence is higher than commercials
  40. 40. We have appetite for information
  41. 41. We look for quality & value
  42. 42. …but also fastness & good service
  43. 43. We like the buying process to be easy
  44. 44. We appreciate being guided clearly
  45. 45. We like to be treated personally & friendly
  46. 46. We want our brands to be totally clear with us
  47. 47. We like to be asked our opinion
  48. 48. So Yes, we are a complex customer
  49. 49. But if satisfied, we can benefit your brand like never before
  50. 50. Author Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very Open-minded, People and Opportunity-Oriented. Share your impressions, comments & secrets: jeremie.lorrain@gmail.com
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