Meet the Gen Y consumer
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Meet the Gen Y consumer

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Gen Y consuming habits

Gen Y consuming habits

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Meet the Gen Y consumer Meet the Gen Y consumer Presentation Transcript

  • Who’s the Gen Y ! ! ! consumer ?
  • 18 - 35 years old 1/4 Biggest Y Gen of the total population consumer group
  • We leave the family home … older
  • We study … longer
  • We integrate the professional world … later
  • Our long-lasting relationships are delayed
  • We’re sceptic about politics
  • Our budget is tighter
  • …and the society pushes us to even more consume
  • Parents are here to help for important expenses
  • …but we assume our treats ourselves (clothing, going-out, etc.)
  • We want to blend in
  • …but also to stand out by our talents
  • We want to look good no matter what
  • We need aesthetics
  • …and function
  • cl our ike e l W hes ot s sh yli t & al, on ti nc -fu l lti u m ica om on ec
  • We’re not really al oy l ! ! to a certain spot
  • We’re not very patient either
  • We look for immediate satisfaction
  • We buy products that reflects us
  • We spend easily & love shopping
  • …But we pay close attention to the promotions
  • We’re multi-channel shoppers
  • We buy online
  • …but still prefer retail stores
  • We like to try new & innovative things
  • We get bored quickly
  • We’re tech-savvy
  • Parents influence our consuming decisions
  • …but we also influence theirs
  • as do friends & girlfriends (or boyfriends)
  • We’re stressed
  • …and multi-connected
  • We love to go to the movies most of all
  • We like to be entertained
  • We like & music action
  • We like original, humorous authentic & commercials
  • …but Peer influence is higher than commercials
  • We have appetite for information
  • We look for quality & value
  • …but also fastness & good service
  • We like the buying process to be easy
  • We appreciate being guided clearly
  • We like to be treated personally & friendly
  • We want our brands to be totally clear with us
  • We like to be asked our opinion
  • So Yes, we are a complex customer
  • But if satisfied, we can benefit your brand like never before
  • Author Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very Open-minded, People and Opportunity-Oriented. Share your impressions, comments & secrets: jeremie.lorrain@gmail.com