Meet the Gen Y consumer
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Meet the Gen Y consumer

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Gen Y consuming habits

Gen Y consuming habits

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  • 1. Who’s the Gen Y ! ! ! consumer ?
  • 2. 18 - 35 years old 1/4 Biggest Y Gen of the total population consumer group
  • 3. We leave the family home … older
  • 4. We study … longer
  • 5. We integrate the professional world … later
  • 6. Our long-lasting relationships are delayed
  • 7. We’re sceptic about politics
  • 8. Our budget is tighter
  • 9. …and the society pushes us to even more consume
  • 10. Parents are here to help for important expenses
  • 11. …but we assume our treats ourselves (clothing, going-out, etc.)
  • 12. We want to blend in
  • 13. …but also to stand out by our talents
  • 14. We want to look good no matter what
  • 15. We need aesthetics
  • 16. …and function
  • 17. cl our ike e l W hes ot s sh yli t & al, on ti nc -fu l lti u m ica om on ec
  • 18. We’re not really al oy l ! ! to a certain spot
  • 19. We’re not very patient either
  • 20. We look for immediate satisfaction
  • 21. We buy products that reflects us
  • 22. We spend easily & love shopping
  • 23. …But we pay close attention to the promotions
  • 24. We’re multi-channel shoppers
  • 25. We buy online
  • 26. …but still prefer retail stores
  • 27. We like to try new & innovative things
  • 28. We get bored quickly
  • 29. We’re tech-savvy
  • 30. Parents influence our consuming decisions
  • 31. …but we also influence theirs
  • 32. as do friends & girlfriends (or boyfriends)
  • 33. We’re stressed
  • 34. …and multi-connected
  • 35. We love to go to the movies most of all
  • 36. We like to be entertained
  • 37. We like & music action
  • 38. We like original, humorous authentic & commercials
  • 39. …but Peer influence is higher than commercials
  • 40. We have appetite for information
  • 41. We look for quality & value
  • 42. …but also fastness & good service
  • 43. We like the buying process to be easy
  • 44. We appreciate being guided clearly
  • 45. We like to be treated personally & friendly
  • 46. We want our brands to be totally clear with us
  • 47. We like to be asked our opinion
  • 48. So Yes, we are a complex customer
  • 49. But if satisfied, we can benefit your brand like never before
  • 50. Author Jérémie Lorrain Co-Founder of nail art company Úñica. French, Fashionista, Blogger, Entrepreneur, Businessman, Model, Salesperson, Ambitious, Very Open-minded, People and Opportunity-Oriented. Share your impressions, comments & secrets: jeremie.lorrain@gmail.com