Top 11
crowdfunding tips
How to be successful with your
campaign start
s
th g
on in
m ch
2 un
t o la
1 re
fo
be

n
A

te
a
ip
ic
t

1
Popularity
Costs
Target audience
Projects funded
Way to collect $

Choose the right
platform

2
3

Prepare your
stor yboard
r
u
o
Y

o
e
id
V

2 to 3 minute length

Who are you?
What are your motivations?
How great is your product?
What’s in it f...
S
ur
Yo

Details from video:
Product - benefits
Brand - added value
Contribution - why? - perks
Team - risks & challenges -...
Look at other projects, other
platforms’ projects. Don’t forget
to go beyond your own industry
and to check out leaders’
s...
5

Get closer to the press
& influential blogs
Find out what they want to earn by
promoting your project
ple en
eo twe
tp
D
be
os
US
te
M
ibu 00
nt r & 1
co
10

6

Decide - very
carefully - what

would be your Perks
for your co...
Set up limited edition offers for early
adopters & define proportional stages
Choosing between 6 and 12 perks works best
DO...
7

Where’s the $ going?

Financial Plan

Write a very precise
Perks
Production
Shipping
Quantities

Actions
Social Networks
Press & Blogs
Design
Video
Prototypes
Etc.
Fees

Transparenc...
th
al
ng
im
pt n le
O
ig
ys
pa
da
m
ca

30

8

Set up Launch &
Closing Dates

+ Rewards & delivery dates
9

Prepare the
ground with
Your Network
Set up a launch page to
tease your audience.
Personalize your messages.
Implement a contest to push
people to register, li...
Back up some projects

10

Give to Receive - show people your implication
11
Talk from a Backer’s
point of view,
NOT Yours!
Be mysterious and surprise your potential contributors
r
op
ou lo
y e
ep n t h
Ke e i
nc
ie
ud
a

What’s your added value?
Underpromised - Overdelivered
USEFUL TOOLS
Watch competition - www.compete.com
Kit Media tool - www.storyboard.com
Campaign Pre-launch - www.launchrock....
Be Ready for my next Campaign
February 10th - 2014
http://divine.launchrock.com
Jérémie Lorrain

Keep in touch - check out the entire

article
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11 Best Crowdfunding Tips

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How to succeed with your crowd funding campaign - read it BEFORE launching !

http://bit.ly/1hO6V7z (campaign link)

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11 Best Crowdfunding Tips

  1. 1. Top 11 crowdfunding tips How to be successful with your campaign start
  2. 2. s th g on in m ch 2 un t o la 1 re fo be n A te a ip ic t 1
  3. 3. Popularity Costs Target audience Projects funded Way to collect $ Choose the right platform 2
  4. 4. 3 Prepare your stor yboard
  5. 5. r u o Y o e id V 2 to 3 minute length Who are you? What are your motivations? How great is your product? What’s in it for me as a backer? Keep it short, real & attractive - be playful
  6. 6. S ur Yo Details from video: Product - benefits Brand - added value Contribution - why? - perks Team - risks & challenges - FAQs to ry Prioritize images & Coherent & simple bold text
  7. 7. Look at other projects, other platforms’ projects. Don’t forget to go beyond your own industry and to check out leaders’ strategies, videos, perks, etc. 4 Watch the Competition
  8. 8. 5 Get closer to the press & influential blogs Find out what they want to earn by promoting your project
  9. 9. ple en eo twe tp D be os US te M ibu 00 nt r & 1 co 10 6 Decide - very carefully - what would be your Perks for your contributors
  10. 10. Set up limited edition offers for early adopters & define proportional stages Choosing between 6 and 12 perks works best DON’T underestimate your lower level contributors. Of fer them more than a simple « thank you » make them smile :)
  11. 11. 7 Where’s the $ going? Financial Plan Write a very precise
  12. 12. Perks Production Shipping Quantities Actions Social Networks Press & Blogs Design Video Prototypes Etc. Fees Transparency Platform Paypal Others
  13. 13. th al ng im pt n le O ig ys pa da m ca 30 8 Set up Launch & Closing Dates + Rewards & delivery dates
  14. 14. 9 Prepare the ground with Your Network
  15. 15. Set up a launch page to tease your audience. Personalize your messages. Implement a contest to push people to register, like & share your campaign. Collect as many addresses as you can. Live it every day.
  16. 16. Back up some projects 10 Give to Receive - show people your implication
  17. 17. 11 Talk from a Backer’s point of view, NOT Yours! Be mysterious and surprise your potential contributors
  18. 18. r op ou lo y e ep n t h Ke e i nc ie ud a What’s your added value? Underpromised - Overdelivered
  19. 19. USEFUL TOOLS Watch competition - www.compete.com Kit Media tool - www.storyboard.com Campaign Pre-launch - www.launchrock.com
  20. 20. Be Ready for my next Campaign February 10th - 2014 http://divine.launchrock.com
  21. 21. Jérémie Lorrain Keep in touch - check out the entire article
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