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Social

  1. 1. Digital Space Consulting THE  “HOW  TO  BUILD  YOUR  (PERSONAL)”  SOCIAL  STRATEGY     Tips  |  Tricks  |  PlaAorms  |  TacDcs         “We  are  the  CEOs  of  our  own  companies:  Me  Inc.”  
  2. 2. Who We Are •  Digital agency with over 10 years experience in content, creative, communications, and analytics •  Passionate about the tools, platforms, and technology used to connect and engage consumers •  Focused on empowering brands and customers by enabling them to research, relate and engage with each other •  Entrenched in execution and creating a blueprint from here to there 2  
  3. 3. What We Do Digital Communication Initiatives STRATEGY  +   PLANNING   DIGITAL   MESSAGING   SOCIAL  MEDIA   INTERNET   MARKETING   ECOMMERCE   Technology Components WEB  CONTENT   MANAGEMENT   ECOMMERCE   EMAIL  /   MARKETING   SOCIAL   COMMUNITIES   Analytics & Reporting WEB   ANALYTICS   BUSINESS   INTELLIGENCE   SOCIAL   PROFILING   3   VIDEO   SEO/SEM   WEBSITE   WIDGETS  
  4. 4. Why social media should be a part of your strategy 1.  Gain  visibility   Unlimited  access  to  professionals,  organizaDons,  prospects,  and  customers  in   your  target  market     2.  Provide  transparency   Being  open  and  honest  allows  you  to  connect  with  others  on  common  ground     3.  Helps  you  ‘get  to  give’   Ask  for  help  only  a`er  offering  help  to  others  the  majority  of  the  Dme     4.  Allow  ‘nobodies’  to  become  ‘somebodies’   Create  and  culDvate  your  personal  brand     4  
  5. 5. Do you know?   Do you know these people?   What about these people?   5  
  6. 6. Let’s start with some videos Social Media 2013 Marketing Fundamentals Don’t Change 6  
  7. 7. What happens every 60 seconds on the internet •  695,000 FACEBOOK STATUS UPDATES •  1,500 BLOG POSTS •  13,000 IPHONE APPS DOWNLOADED •  100+ NEW LINKEDIN ACCOUNTS •  694,455 GOOGLE SEARCHES •  98,000 TWEETS “Marke<ng  today  is  about  crea<ng  brand  value  by  helping  customers,  not   crea<ng  documents  and  blue  pens  with  your  logo  on  them.”     7  
  8. 8. The New Reality… If companies don’t know you’re out there, you never get the OPPORTUNITY to be considered The Customer is in CONTROL. Your company, product, service, brand, reputation, etc. is now a search result… 8  
  9. 9. Why social matters 1.  Build  relaDonships   •  Support  network   •  Lead  generaDon   Blog     2.  Raise  visibility   •  Increased  awareness  of  you  and  your  services     3.  Demonstrate  experDse   Blog   comments   Social  Networking   •  OpportuniDes  to  show  thought  leadership     4.  Go  public   LinkedIn   •  Come  out  from  behind  the  curtain   •  Find  your  voice/niche/point  of  view     Share   links   Amplify   others   Give  Dps   9   Be  a   resource   Show   experDse  
  10. 10. The “How To” Social Media for Business Hello World… 10  
  11. 11. What do I need to do first? have  generated  customers     through  Facebook   •  •  Become  a  student  of  each  plaAorm   Engage  and  start  conversaDons   Make  sure  that  your  profile  is  updated  /  keyword  focused   Share    content  (arDcles,  videos,  webinars,  events,  etc.)   Center  profiles  on  who  you  are,  what  you’re  about,  and   how  you  help     Create  a  home  online  (social  home)     Keep  the  personal  personal  and  business  strictly  business     have  generated  customers  through  Twimer   •  •  •  •  •  of  businesses  have  generated  customers     through  LinkedIn   Create  profiles  –  engage   57% 48% 42% CUSTOMER  ACQUISITION   Go ahead, ask the question - What’s the ROI of social media??? 11  
  12. 12. Can you show me a couple of examples?   •  •  •  •  Be  findable  –  What  happens  when  someone  Google’s  your  name?   Offer  help  and  answer  quesDons   Share  useful  content  (ArDcles,  Blogs)   Become  a  student  of  each  plaAorm   12  
  13. 13. Profile: Scott Monty, Ford   13  
  14. 14. But, Where Do I Get Started People   are   using   the   Internet   to   talk   about   your   brand,   products,   compe8tors,  customers,  and  clients  –  are  you  listening?       WHERE  TO  LISTEN     •  Google  Alerts   •  LinkedIn     •  Alltop.com   •  Search.Twimer.com   •  FollowerWonk.com   •  HelpAReporter.com  (HARO)   •  MuckRack.com     •  SocialmenDon.com   •  Topsy.com     WHERE  TO  SHARE   •  Blogs   •  Forums     •  Twimer  –  hashtags  /  twimer  talks     •  Facebook  –  status  comments  /  groups     •  Linkedin  –  QA  /  Groups   •  Quora       •  Review  sites  –  Amazon  /  YouTube  /  Yelp   •  Yahoo  Answers         Want  to  know  what  people  are  saying  about  you  on  TwiFer?  Facebook?  Blogs?  Forums?  No  problem.   14  
  15. 15. Lets talk a little LinkedIn – 5 ways to be rock star 15  
  16. 16. 3 easy ways you can leverage social media And get started 1 2 3 -­‐  Market  intelligence     -­‐  Understand  your  customers  and  compeDtors   -­‐  Track  keyword  menDons  for  your  products  services   -­‐  IdenDfy  opportunity       -­‐  Listen  for  keywords   -­‐  IdenDfy  influencers     -­‐  Find  prospects  who  are  trying  to  find  you   -­‐  Build  thought  leadership   -­‐  Become  an  expert  in  your  niche     -­‐  Grow  your  tribe  /  create  authority     LinkedIn  is  a  great  place  to  learn  what  businesses  are  talking  about;  Twi>er  is  a   great  place  to  learn  what  businesses  are  bitching  about.  –  Paul  Gilllin   16  
  17. 17. So how do you make the most of your social media marketing efforts?   ADD  VALUE     Share  content  that  your  audience  will  find  helpful,  informaDve,  or  entertaining     17  
  18. 18. Curate | Build | Manage | Measure 1 3 5 2 Get  content   •  Google  Alerts   •  AllTop.com   •  SocialMenDon.com   •  Feedly   •  LinkedIn  /  Pulse       Build  a  team   •  Crowdspring.com   •  WriterAccess.com   •  Contently.com     Measure     4 Manage  your  message   •  Hootsuite.com   •  PitchEngine.com   •  Buffer   Track     •  •  •  Who  are  you  wriDng  for?   What  is  the  purpose?   What  is  the  call  to  acDon?   •  What  are  you  measuring?       •  •  Twimer  followers  /  @  MenDons   Linkedin  Followers   •  LinkedIn  connecDons  /  profile  views     The  key  is  to  make  yourself  visible  on  the  Internet  –  through  your  website,  by  blogging,  and  via  value   based  use  of  social  media. 18  
  19. 19. Simplest Place To Start? •  What  you  will  be  able  to  do   •  Schedule  tweets/Facebook/LinkedIn  posts  automaDcally   Manage  mulDple  social  profiles   •  hmp://hootsuite.com/help   •  19  
  20. 20. Simplest Place To Start (Industry) 20  
  21. 21. Simplest Place To Start (Competitor) 21  
  22. 22. Simplest Place To Start (Identify Problems) 22  
  23. 23. Simplest Place To Start (Listen) 23  
  24. 24. Two Last Things + My Warning 24  
  25. 25. 2 Find Out What People Are Searching For -  Find your top 3-5 terms -  People search (LinkedIn) -  Google Insights Create Profiles -  About.me -  LinkedIn -  Facebook -  Twitter 1 3 4 5 Say Something -  Hootsuite -  LinkedIn -  Twitter -  Facebook Optimize profiles -  Add keywords to headlines, titles, descriptions, summary, skills, links to websites, bios, etc. Find Stuff To Say / Organize Content -  Google Alerts -  Feedly -  LinkedIn Pulse -  SocialMention.com -  Twitter Lists -  AllTop.com 6 Measure -  # Followers -  # Connections -  # LinkedIn Views -  # LinkedIn Searches
  26. 26. Starter Matrix – What You Need Content  Sources   Profiles   Domain/Hos@ng/Design   Simple  One   Pager   What  Else  You  Need   Google  Alerts   LinkedIn   GoDaddy.com   About.me   Gmail  account   LinkedIn   Twimer   BlueHost.com   Magnt.com   Pocket     Alltop   Facebook   HostMonster.com   Tumblr.com   Twimer  Feed   Feedly     Pinterest   Elance.com   Buffer   SocialMenDon.com   Instagram   Odesk.com   HootSuite.com   Newsle   Quora     Stumbleupon   Google+   Unroll.me   Flipboard     26  
  27. 27. Starter Matrix – What You Need Collabora@on  Tools   Content  Tools   Google  Tools    (Chrome   Who  I  Read     Mural.ly   Contently.com   RapporDve     Copyblogger   Storyboardthat.com   WriterAccess.com   Boomerang   Seth  Godin   Trello.com   TextBroker.com   Extension)   Chris  Brogan   HipChat.com   Scom  Stramen   Basecamp   Social  Media  Examiner   Mashable   Social  Media  Today   Gary  Vaynerchuck   27  
  28. 28. 8 Point Guide to Bootstrap Your Personal Brand Where to start •  •  •  •  •  •  •  •  Stop planning and start doing Position yourself against the brand leader Be freakishly persistent (comment, re-tweet, ask a question) Associate with winners (customers/employees/vendors/peers) Do favors for free (read comments) Be a connector to establish a strong peer group Partner with bigger people (get a sense of what’s important) Get a duck Final thought •  Follow  on  TwiMer/LinkedIn:  Find  out  their  interests,  the  kinds   of  things  they  share,  and  most  importantly,  the  content  gets   the  most  tracDon  from  their  audiences.   28  
  29. 29. Have a game plan Create social profiles Engage and start answering questions Write profiles about who you are, what you do, and how you can help Establish a social home Become a student of social platforms Include keywords that are relevant to your type of business Optimize your profiles to let customers, partners, and vendors find you Don’t be upset with the results you didn’t get from the work you didn’t do 29   Follow your metrics •  Who are you writing for? •  What is the purpose? •  What is the call to action? •  What are you measuring? Stay connected to the conversation
  30. 30. Where We Connect Current Speaker for Pubcon 2013 Speaker Board Member 2013 Member since 2010 Member since 2010 30  
  31. 31. Digital Space Consulting Create. Connect. Engage.   Thank  You.  
  32. 32. How to Contact Us DigitalSpaceConsulting.com James@digitalspaceconsulting.com Linkedin.com/in/Jloomstein Twitter.com/jloomstein Slideshare.net/jloomstein/presentations 32  

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