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Small Business Social Media 101

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  • 79% of the Fortune 100 are present and listening 20% of Companies are using Twitter, YouTube, Facebook, and Blogs 82% of the Fortune 100 update and engage via Twitter Fortune 100 Companies on average post 3.6 wall posts to Facebook/wk. 50% of the Fortune 100 have a YouTube account - upload 10 videos/mo
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    • 1. Small Business – Social Media 101
      Creating Your Digital Footprint…
      Digital Space Consulting
      Create. Connect. Engage.
    • 2. Agenda
      • A little background
      • 3. What’s this social media thing and why should I care – I’m not 22
      • 4. What tools, platforms, and services should I care about
      • 5. What is my short and long term strategy
      • 6. How do I create the “social media me” and build my brand authority  
      • 7. What are the fivethings I can do today to impact my digital footprint, engage with my customers, and manage my time
    • Who We Are / What We Do
      • Integrated marketing firm with over 10 years of direct advertising agency experience (CPG, Travel, Automotive, Finance)
      • 8. Extensive expertise in core marketing – including:
      • 9. Local search marketing
      • 10. Mobile marketing
      • 11. Text services
      • 12. Pay Per Click (Google AdWords)
      • 13. Search Engine Optimization
      • 14. Social Media Marketing and Management
      • 15. Email Marketing
      • 16. Insights and Web Analytics (Google Analytics)
      • 17. Marketing Strategy
      • 18. Brand Positioning
      • 19. Targeting/Segmentation
    • The New Reality….
      I was suppose to write something witty here…
      But the reality is this
      Your company, product, service,
      brand, reputation, etc. is now a search result
      The customer is in CONTROL…..Seriously
    • 20. Small Business + Social Media Adoption
      • Technology adoption rates for SMB’s in the U.S. have doubled in the past year from 12% to 24%
      • 21. Over 20% of small business owners are integrating social media into their business processes — Facebook and Linkedin
      • 22. Primarily engagement platform
      • 23. Company pages (75%)
      • 24. Status updates on Facebook/LinkedIn (69%)
      • 25. Small business owners now believe social media can help them on the lead generation front
    • What is Social Networking
      • Any website or web service that utilizes a ‘social’ philosophy; including blogs, social networks, social news, etc.
      • 26. Sharing sites/communities
      • 27. Review sites
      • 28. Popularity sites
      • 29. Promo sites
      • 30. Micro-blogging sites
      • 31. Blogs
      • 32. Forums
    • The Big 5 of Social Media
    • 33. But This Stuff Matters As Well – A Lot
      • Local search optimization
      • 34. Keyword strategies
      • 35. On-page/Off-page SEO
      • 36. Content creation
      • 37. Engaging in the conversation
      • 38. Convert traffic into leads
      • 39. E-mail marketing
      • 40. Mobile accessibility
    • What To DoHow To Do It What To Measure
    • 41. Dominate Local Search
      Why you should care
      • 70% of HH use the internet when searching for local products/services
      • 42. 54% of search users have substituted Internet/search for the phone book
      • 43. Over 40% of all mobile searches have a local intent
      • 44. 26% of local businesses are currently investing in SEM
      • 45. Less than 7% of U.S. businesses have claimed their Google Places listing
      How to optimize
      • Claim listings across Google Places, Yahoo Local, and Bing Local
      • 46. Make sure your listing is 100% - Photos/videos
      • 47. Include product or service keywords in your listing description
      • 48. Encourage your clients to write reviews – Bad review are ok (LBLRobot.com)
      • 49. Make sure you are listed in your local phone book
      • 50. Add a local number to all directories – consistent formatting: 555.555.1212
      • 51. Get listed in the other top local directories (UBL.org)
      • 52. Submit your information to Localeze.com and InfoUSA.com
      www.getlisted.org – see how your business is listed on Google, Yahoo, and other top local search engines
    • 53. Optimize Your Web Site (SEO)
      Pros
      • Great long-term ROI
      • 54. High ceiling and volume
      • 55. More exposure, branding, awareness
      Cons
      • Lots of work (design/development)
      • 56. Takes a while (6-8 months ~ initial feedback)
      Resources
    • Anatomy Of A Webpage - MetaData
    • 62. Drive Traffic - Pay-Per-Click (PPC)
      Pros
      • Quick setup
      • 63. Highly measurable / quantifiable
      • 64. Less development resources
      Cons
      • More expensive
      • 65. Lower ceiling and volume potential
      • 66. May be subject to “Ad Blindness”
      Insights
      • Fastest way to get leads
      • 67. Prime real estate on search engine results pages
      • 68. Measurable ROI
      • 69. Brand Awareness
    • Don’t Be The Messenger – Press Releases
      • Quick way to boost your rankings in search engines
      • 70. Get found fast - and found first
      • 71. How it works:
      • 72. Create news
      • 73. Upload to PRWeb for distribution via:
      • 74. Major search engines
      • 75. 30,000+ journalists
      • 76. Bloggers
      • 77. 250,000+ PRWeb opt-in news subscribers
      • 78. PRWeb.com (1.5 million visitors/mo.)
      • 79. Track your results
      • 80. How many people read your release
      • 81. Where it was picked up
      • 82. How many times it was shared
      • 83. And, where your prospects learned about your business.
    • Make a Home – Claim Your Social Space – Start Engaging
      • Offer help and answer questions
      • 84. Share useful content such as articles, etc. that your target market would value
      • 85. Become a student of each platform
      • 86. Add your existing friends and contacts to start
      • 87. Join groups
    • Be The Authority – Blog
      • Drive organic traffic
      • 88. Improve search engine visibility
      • 89. Connect with the 2nd ring and beyond
      • 90. Connect with your networks – network
      • 91. How it works:
      • 92. Develop content calendar
      • 93. Keyword research - blog about what’s being searched
      • 94. Read. Write. Post. Optimize
      • 95. Upload to blog distribution networks via:
      • 96. Social networks (FB/Twitter)
      • 97. StumbleUpon.com
      • 98. Digg.com
      • 99. Reddit.com
      • 100. GoArticles.com
      • 101. EZArticles.com
      • 102. ArticleDirectory.com
    • Get Social
    • 103. Build Your Brand
    • 104. Social Media Architecture Ines Hegedus-Garcia: Miamism.com Blogger (Realtor)
    • 105. Start Writing – Drive Google
      • Demonstrate expertise and commitment to your industry, profession, and community
      • 106. Develop your personal voice
      • 107. Searchable forever within Google
      • 108. Multiple touch points: RSS, email, on your website
      • 109. Content is king!!!!
      • 110. Top places to contribute
      • 111. LinkedIn Questions & Answers
      • 112. LinkedIn Groups
      • 113. Yahoo Answers
      • 114. Comment on blogs:
      • 115. Directories: alltop.com, Technoarti.com
      • 116. Facebook postings
    • Post Video
      • Video is the easiest way to convey authenticity
      • 117. People will complete a video before they will read a blog, or eNewsletter
      • 118. Create a profile on YouTube
      • 119. FlipVideo revolutionized ease of uploading to YouTube
    • Update Your Status Regularly – One Word: HootSuite
      • Update your status with unique ways that will induce interaction
      • 120. Promote your blog, let folks know you started a new job or traveling – ask questions
      • 121. Try to do something every day so your name shows in your targets home page
    • Two Last Things + My Warning
    • 122. Social Media Must Be A Part of Your Marketing Strategy
      • Gain visibility
      • 123. Unlimited access to professionals , organizations, prospects, and customers in your target market
      • 124. Provide transparency
      • 125. Being open and honest allows you to connect with others on common ground
      • 126. Helps you “give to get”
      • 127. Ask for help only after offering help to others the majority of time
      • 128. Allow “nobodies” to become somebodies
      • 129. Create and cultivate your personal brand
    • My Warning
      • It’s your brand - Own it
      • 130. Once you engage – you have to stay engaged
      • 131. Build community and fans will expect you to be available
      • 132. Expect raving fans who will want to get involved
      • 133. You don’t have to do everything – do something
      • 134. Perfection is the enemy of good
    • My Resources
      Professional Content/Design
      Google Tools
      Business Cards
      • Vistaprint.com
      • 141. Moocards.com
      Local Search Optimization
      Blogging
      • Posterous.com
      • 144. Wordpress.org
      Email Services
      • MailChimp.com
      • 145. ConstantContact.com
      Twitter Tools
      • Search.Twitter.com
      • 146. Twellow.com
      Search Engine Optimization
      Who I Read
      Top Resources
    • Questions – Let’s Connect
      Digitalspaceconsulting.com
      James@digitalspaceconsulting.com
      Twitter.com/eDigitalSpace
      214.263.8522
      Slideshare.net/jloomstein
      James Loomstein, MBA
    • 158. Digital Space Consulting@eDigitalSpace
      Thank You

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