• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to like this
No Downloads

Views

Total Views
935
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
48
Comments
2
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • 79% of the Fortune 100 are present and listening 20% of Companies are using Twitter, YouTube, Facebook, and Blogs 82% of the Fortune 100 update and engage via Twitter Fortune 100 Companies on average post 3.6 wall posts to Facebook/wk. 50% of the Fortune 100 have a YouTube account - upload 10 videos/mo

Transcript

  • 1. Small Business – Social Media 101
    Creating Your Digital Footprint…
    Digital Space Consulting
    Create. Connect. Engage.
  • 2. Agenda
    • A little background
    • 3. What’s this social media thing and why should I care – I’m not 22
    • 4. What tools, platforms, and services should I care about
    • 5. What is my short and long term strategy
    • 6. How do I create the “social media me” and build my brand authority  
    • 7. What are the fivethings I can do today to impact my digital footprint, engage with my customers, and manage my time
  • Who We Are / What We Do
    • Integrated marketing firm with over 10 years of direct advertising agency experience (CPG, Travel, Automotive, Finance)
    • 8. Extensive expertise in core marketing – including:
    • 9. Local search marketing
    • 10. Mobile marketing
    • 11. Text services
    • 12. Pay Per Click (Google AdWords)
    • 13. Search Engine Optimization
    • 14. Social Media Marketing and Management
    • 15. Email Marketing
    • 16. Insights and Web Analytics (Google Analytics)
    • 17. Marketing Strategy
    • 18. Brand Positioning
    • 19. Targeting/Segmentation
  • The New Reality….
    I was suppose to write something witty here…
    But the reality is this
    Your company, product, service,
    brand, reputation, etc. is now a search result
    The customer is in CONTROL…..Seriously
  • 20. Small Business + Social Media Adoption
    • Technology adoption rates for SMB’s in the U.S. have doubled in the past year from 12% to 24%
    • 21. Over 20% of small business owners are integrating social media into their business processes — Facebook and Linkedin
    • 22. Primarily engagement platform
    • 23. Company pages (75%)
    • 24. Status updates on Facebook/LinkedIn (69%)
    • 25. Small business owners now believe social media can help them on the lead generation front
  • What is Social Networking
    • Any website or web service that utilizes a ‘social’ philosophy; including blogs, social networks, social news, etc.
    • 26. Sharing sites/communities
    • 27. Review sites
    • 28. Popularity sites
    • 29. Promo sites
    • 30. Micro-blogging sites
    • 31. Blogs
    • 32. Forums
  • The Big 5 of Social Media
  • 33. But This Stuff Matters As Well – A Lot
    • Local search optimization
    • 34. Keyword strategies
    • 35. On-page/Off-page SEO
    • 36. Content creation
    • 37. Engaging in the conversation
    • 38. Convert traffic into leads
    • 39. E-mail marketing
    • 40. Mobile accessibility
  • What To DoHow To Do It What To Measure
  • 41. Dominate Local Search
    Why you should care
    • 70% of HH use the internet when searching for local products/services
    • 42. 54% of search users have substituted Internet/search for the phone book
    • 43. Over 40% of all mobile searches have a local intent
    • 44. 26% of local businesses are currently investing in SEM
    • 45. Less than 7% of U.S. businesses have claimed their Google Places listing
    How to optimize
    • Claim listings across Google Places, Yahoo Local, and Bing Local
    • 46. Make sure your listing is 100% - Photos/videos
    • 47. Include product or service keywords in your listing description
    • 48. Encourage your clients to write reviews – Bad review are ok (LBLRobot.com)
    • 49. Make sure you are listed in your local phone book
    • 50. Add a local number to all directories – consistent formatting: 555.555.1212
    • 51. Get listed in the other top local directories (UBL.org)
    • 52. Submit your information to Localeze.com and InfoUSA.com
    www.getlisted.org – see how your business is listed on Google, Yahoo, and other top local search engines
  • 53. Optimize Your Web Site (SEO)
    Pros
    • Great long-term ROI
    • 54. High ceiling and volume
    • 55. More exposure, branding, awareness
    Cons
    • Lots of work (design/development)
    • 56. Takes a while (6-8 months ~ initial feedback)
    Resources
  • Anatomy Of A Webpage - MetaData
  • 62. Drive Traffic - Pay-Per-Click (PPC)
    Pros
    • Quick setup
    • 63. Highly measurable / quantifiable
    • 64. Less development resources
    Cons
    • More expensive
    • 65. Lower ceiling and volume potential
    • 66. May be subject to “Ad Blindness”
    Insights
    • Fastest way to get leads
    • 67. Prime real estate on search engine results pages
    • 68. Measurable ROI
    • 69. Brand Awareness
  • Don’t Be The Messenger – Press Releases
    • Quick way to boost your rankings in search engines
    • 70. Get found fast - and found first
    • 71. How it works:
    • 72. Create news
    • 73. Upload to PRWeb for distribution via:
    • 74. Major search engines
    • 75. 30,000+ journalists
    • 76. Bloggers
    • 77. 250,000+ PRWeb opt-in news subscribers
    • 78. PRWeb.com (1.5 million visitors/mo.)
    • 79. Track your results
    • 80. How many people read your release
    • 81. Where it was picked up
    • 82. How many times it was shared
    • 83. And, where your prospects learned about your business.
  • Make a Home – Claim Your Social Space – Start Engaging
    • Offer help and answer questions
    • 84. Share useful content such as articles, etc. that your target market would value
    • 85. Become a student of each platform
    • 86. Add your existing friends and contacts to start
    • 87. Join groups
  • Be The Authority – Blog
    • Drive organic traffic
    • 88. Improve search engine visibility
    • 89. Connect with the 2nd ring and beyond
    • 90. Connect with your networks – network
    • 91. How it works:
    • 92. Develop content calendar
    • 93. Keyword research - blog about what’s being searched
    • 94. Read. Write. Post. Optimize
    • 95. Upload to blog distribution networks via:
    • 96. Social networks (FB/Twitter)
    • 97. StumbleUpon.com
    • 98. Digg.com
    • 99. Reddit.com
    • 100. GoArticles.com
    • 101. EZArticles.com
    • 102. ArticleDirectory.com
  • Get Social
  • 103. Build Your Brand
  • 104. Social Media Architecture Ines Hegedus-Garcia: Miamism.com Blogger (Realtor)
  • 105. Start Writing – Drive Google
    • Demonstrate expertise and commitment to your industry, profession, and community
    • 106. Develop your personal voice
    • 107. Searchable forever within Google
    • 108. Multiple touch points: RSS, email, on your website
    • 109. Content is king!!!!
    • 110. Top places to contribute
    • 111. LinkedIn Questions & Answers
    • 112. LinkedIn Groups
    • 113. Yahoo Answers
    • 114. Comment on blogs:
    • 115. Directories: alltop.com, Technoarti.com
    • 116. Facebook postings
  • Post Video
    • Video is the easiest way to convey authenticity
    • 117. People will complete a video before they will read a blog, or eNewsletter
    • 118. Create a profile on YouTube
    • 119. FlipVideo revolutionized ease of uploading to YouTube
  • Update Your Status Regularly – One Word: HootSuite
    • Update your status with unique ways that will induce interaction
    • 120. Promote your blog, let folks know you started a new job or traveling – ask questions
    • 121. Try to do something every day so your name shows in your targets home page
  • Two Last Things + My Warning
  • 122. Social Media Must Be A Part of Your Marketing Strategy
    • Gain visibility
    • 123. Unlimited access to professionals , organizations, prospects, and customers in your target market
    • 124. Provide transparency
    • 125. Being open and honest allows you to connect with others on common ground
    • 126. Helps you “give to get”
    • 127. Ask for help only after offering help to others the majority of time
    • 128. Allow “nobodies” to become somebodies
    • 129. Create and cultivate your personal brand
  • My Warning
    • It’s your brand - Own it
    • 130. Once you engage – you have to stay engaged
    • 131. Build community and fans will expect you to be available
    • 132. Expect raving fans who will want to get involved
    • 133. You don’t have to do everything – do something
    • 134. Perfection is the enemy of good
  • My Resources
    Professional Content/Design
    Google Tools
    Business Cards
    • Vistaprint.com
    • 141. Moocards.com
    Local Search Optimization
    Blogging
    • Posterous.com
    • 144. Wordpress.org
    Email Services
    • MailChimp.com
    • 145. ConstantContact.com
    Twitter Tools
    • Search.Twitter.com
    • 146. Twellow.com
    Search Engine Optimization
    Who I Read
    Top Resources
  • Questions – Let’s Connect
    Digitalspaceconsulting.com
    James@digitalspaceconsulting.com
    Twitter.com/eDigitalSpace
    214.263.8522
    Slideshare.net/jloomstein
    James Loomstein, MBA
  • 158. Digital Space Consulting@eDigitalSpace
    Thank You