Small Business Social Media 101
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Small Business Social Media 101

on

  • 1,156 views

Sm

Sm

Statistics

Views

Total Views
1,156
Views on SlideShare
1,156
Embed Views
0

Actions

Likes
0
Downloads
48
Comments
2

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • 79% of the Fortune 100 are present and listening 20% of Companies are using Twitter, YouTube, Facebook, and Blogs 82% of the Fortune 100 update and engage via Twitter Fortune 100 Companies on average post 3.6 wall posts to Facebook/wk. 50% of the Fortune 100 have a YouTube account - upload 10 videos/mo

Small Business Social Media 101 Presentation Transcript

  • 1. Small Business – Social Media 101
    Creating Your Digital Footprint…
    Digital Space Consulting
    Create. Connect. Engage.
  • 2. Agenda
    • A little background
    • 3. What’s this social media thing and why should I care – I’m not 22
    • 4. What tools, platforms, and services should I care about
    • 5. What is my short and long term strategy
    • 6. How do I create the “social media me” and build my brand authority  
    • 7. What are the fivethings I can do today to impact my digital footprint, engage with my customers, and manage my time
  • Who We Are / What We Do
    • Integrated marketing firm with over 10 years of direct advertising agency experience (CPG, Travel, Automotive, Finance)
    • 8. Extensive expertise in core marketing – including:
    • 9. Local search marketing
    • 10. Mobile marketing
    • 11. Text services
    • 12. Pay Per Click (Google AdWords)
    • 13. Search Engine Optimization
    • 14. Social Media Marketing and Management
    • 15. Email Marketing
    • 16. Insights and Web Analytics (Google Analytics)
    • 17. Marketing Strategy
    • 18. Brand Positioning
    • 19. Targeting/Segmentation
  • The New Reality….
    I was suppose to write something witty here…
    But the reality is this
    Your company, product, service,
    brand, reputation, etc. is now a search result
    The customer is in CONTROL…..Seriously
  • 20. Small Business + Social Media Adoption
    • Technology adoption rates for SMB’s in the U.S. have doubled in the past year from 12% to 24%
    • 21. Over 20% of small business owners are integrating social media into their business processes — Facebook and Linkedin
    • 22. Primarily engagement platform
    • 23. Company pages (75%)
    • 24. Status updates on Facebook/LinkedIn (69%)
    • 25. Small business owners now believe social media can help them on the lead generation front
  • What is Social Networking
    • Any website or web service that utilizes a ‘social’ philosophy; including blogs, social networks, social news, etc.
    • 26. Sharing sites/communities
    • 27. Review sites
    • 28. Popularity sites
    • 29. Promo sites
    • 30. Micro-blogging sites
    • 31. Blogs
    • 32. Forums
  • The Big 5 of Social Media
  • 33. But This Stuff Matters As Well – A Lot
    • Local search optimization
    • 34. Keyword strategies
    • 35. On-page/Off-page SEO
    • 36. Content creation
    • 37. Engaging in the conversation
    • 38. Convert traffic into leads
    • 39. E-mail marketing
    • 40. Mobile accessibility
  • What To DoHow To Do It What To Measure
  • 41. Dominate Local Search
    Why you should care
    • 70% of HH use the internet when searching for local products/services
    • 42. 54% of search users have substituted Internet/search for the phone book
    • 43. Over 40% of all mobile searches have a local intent
    • 44. 26% of local businesses are currently investing in SEM
    • 45. Less than 7% of U.S. businesses have claimed their Google Places listing
    How to optimize
    • Claim listings across Google Places, Yahoo Local, and Bing Local
    • 46. Make sure your listing is 100% - Photos/videos
    • 47. Include product or service keywords in your listing description
    • 48. Encourage your clients to write reviews – Bad review are ok (LBLRobot.com)
    • 49. Make sure you are listed in your local phone book
    • 50. Add a local number to all directories – consistent formatting: 555.555.1212
    • 51. Get listed in the other top local directories (UBL.org)
    • 52. Submit your information to Localeze.com and InfoUSA.com
    www.getlisted.org – see how your business is listed on Google, Yahoo, and other top local search engines
  • 53. Optimize Your Web Site (SEO)
    Pros
    • Great long-term ROI
    • 54. High ceiling and volume
    • 55. More exposure, branding, awareness
    Cons
    • Lots of work (design/development)
    • 56. Takes a while (6-8 months ~ initial feedback)
    Resources
    • SEOBook.com
    • 57. SEOMoz.com
    • 58. Google AdWords
    • 59. Firefox search status
    • 60. Websitegrader.com
    • 61. Google Insights
  • Anatomy Of A Webpage - MetaData
  • 62. Drive Traffic - Pay-Per-Click (PPC)
    Pros
    • Quick setup
    • 63. Highly measurable / quantifiable
    • 64. Less development resources
    Cons
    • More expensive
    • 65. Lower ceiling and volume potential
    • 66. May be subject to “Ad Blindness”
    Insights
    • Fastest way to get leads
    • 67. Prime real estate on search engine results pages
    • 68. Measurable ROI
    • 69. Brand Awareness
  • Don’t Be The Messenger – Press Releases
    • Quick way to boost your rankings in search engines
    • 70. Get found fast - and found first
    • 71. How it works:
    • 72. Create news
    • 73. Upload to PRWeb for distribution via:
    • 74. Major search engines
    • 75. 30,000+ journalists
    • 76. Bloggers
    • 77. 250,000+ PRWeb opt-in news subscribers
    • 78. PRWeb.com (1.5 million visitors/mo.)
    • 79. Track your results
    • 80. How many people read your release
    • 81. Where it was picked up
    • 82. How many times it was shared
    • 83. And, where your prospects learned about your business.
  • Make a Home – Claim Your Social Space – Start Engaging
    • Offer help and answer questions
    • 84. Share useful content such as articles, etc. that your target market would value
    • 85. Become a student of each platform
    • 86. Add your existing friends and contacts to start
    • 87. Join groups
  • Be The Authority – Blog
    • Drive organic traffic
    • 88. Improve search engine visibility
    • 89. Connect with the 2nd ring and beyond
    • 90. Connect with your networks – network
    • 91. How it works:
    • 92. Develop content calendar
    • 93. Keyword research - blog about what’s being searched
    • 94. Read. Write. Post. Optimize
    • 95. Upload to blog distribution networks via:
    • 96. Social networks (FB/Twitter)
    • 97. StumbleUpon.com
    • 98. Digg.com
    • 99. Reddit.com
    • 100. GoArticles.com
    • 101. EZArticles.com
    • 102. ArticleDirectory.com
  • Get Social
  • 103. Build Your Brand
  • 104. Social Media Architecture Ines Hegedus-Garcia: Miamism.com Blogger (Realtor)
  • 105. Start Writing – Drive Google
    • Demonstrate expertise and commitment to your industry, profession, and community
    • 106. Develop your personal voice
    • 107. Searchable forever within Google
    • 108. Multiple touch points: RSS, email, on your website
    • 109. Content is king!!!!
    • 110. Top places to contribute
    • 111. LinkedIn Questions & Answers
    • 112. LinkedIn Groups
    • 113. Yahoo Answers
    • 114. Comment on blogs:
    • 115. Directories: alltop.com, Technoarti.com
    • 116. Facebook postings
  • Post Video
    • Video is the easiest way to convey authenticity
    • 117. People will complete a video before they will read a blog, or eNewsletter
    • 118. Create a profile on YouTube
    • 119. FlipVideo revolutionized ease of uploading to YouTube
  • Update Your Status Regularly – One Word: HootSuite
    • Update your status with unique ways that will induce interaction
    • 120. Promote your blog, let folks know you started a new job or traveling – ask questions
    • 121. Try to do something every day so your name shows in your targets home page
  • Two Last Things + My Warning
  • 122. Social Media Must Be A Part of Your Marketing Strategy
    • Gain visibility
    • 123. Unlimited access to professionals , organizations, prospects, and customers in your target market
    • 124. Provide transparency
    • 125. Being open and honest allows you to connect with others on common ground
    • 126. Helps you “give to get”
    • 127. Ask for help only after offering help to others the majority of time
    • 128. Allow “nobodies” to become somebodies
    • 129. Create and cultivate your personal brand
  • My Warning
    • It’s your brand - Own it
    • 130. Once you engage – you have to stay engaged
    • 131. Build community and fans will expect you to be available
    • 132. Expect raving fans who will want to get involved
    • 133. You don’t have to do everything – do something
    • 134. Perfection is the enemy of good
  • My Resources
    Professional Content/Design
    • oDesk.com
    • 135. eLance.com
    • 136. 99designs.com
    Google Tools
    • Google Reader
    • 137. Google AdWords
    • 138. Google Analytics
    • 139. Google Insights
    • 140. Google Trends
    Business Cards
    • Vistaprint.com
    • 141. Moocards.com
    Local Search Optimization
    • Google Places
    • 142. UBL.org
    • 143. LBLRobot.com
    Blogging
    • Posterous.com
    • 144. Wordpress.org
    Email Services
    • MailChimp.com
    • 145. ConstantContact.com
    Twitter Tools
    • Search.Twitter.com
    • 146. Twellow.com
    Search Engine Optimization
    • SEOBook.com
    • 147. SEOMoz.com
    • 148. Websitegrader.com
    Who I Read
    • Chris Brogan
    • 149. Rand Fishkin
    • 150. Jason Falls
    • 151. Aaron Strout
    • 152. Brian Clark
    • 153. Brian Solis
    Top Resources
    • Socialmediaexplorer.com
    • 154. Mashable.com
    • 155. Copyblogger.com
    • 156. Hubspot.com
    • 157. Hootsuite.com
  • Questions – Let’s Connect
    Digitalspaceconsulting.com
    James@digitalspaceconsulting.com
    Twitter.com/eDigitalSpace
    214.263.8522
    Slideshare.net/jloomstein
    James Loomstein, MBA
  • 158. Digital Space Consulting@eDigitalSpace
    Thank You