79% of the Fortune 100 are present and listening 20% of Companies are using Twitter, YouTube, Facebook, and Blogs 82% of the Fortune 100 update and engage via Twitter Fortune 100 Companies on average post 3.6 wall posts to Facebook/wk. 50% of the Fortune 100 have a YouTube account - upload 10 videos/mo
Transcript of "Small Business Social Media 101"
Small Business – Social Media 101<br />Creating Your Digital Footprint…<br />Digital Space Consulting<br />Create. Connect. Engage.<br />
How do I create the “social media me” and build my brand authority
What are the fivethings I can do today to impact my digital footprint, engage with my customers, and manage my time </li></li></ul><li>Who We Are / What We Do<br /><ul><li>Integrated marketing firm with over 10 years of direct advertising agency experience (CPG, Travel, Automotive, Finance)
Extensive expertise in core marketing – including:
Targeting/Segmentation</li></li></ul><li>The New Reality….<br />I was suppose to write something witty here…<br />But the reality is this<br />Your company, product, service,<br /> brand, reputation, etc. is now a search result<br /> The customer is in CONTROL…..Seriously <br />
Small Business + Social Media Adoption<br /><ul><li>Technology adoption rates for SMB’s in the U.S. have doubled in the past year from 12% to 24%
Over 20% of small business owners are integrating social media into their business processes — Facebook and Linkedin
Small business owners now believe social media can help them on the lead generation front</li></li></ul><li>What is Social Networking<br /><ul><li>Any website or web service that utilizes a ‘social’ philosophy; including blogs, social networks, social news, etc.
FlipVideo revolutionized ease of uploading to YouTube</li></li></ul><li>Update Your Status Regularly – One Word: HootSuite<br /><ul><li>Update your status with unique ways that will induce interaction
Promote your blog, let folks know you started a new job or traveling – ask questions
Try to do something every day so your name shows in your targets home page</li></li></ul><li>Two Last Things + My Warning<br />
Social Media Must Be A Part of Your Marketing Strategy <br /><ul><li>Gain visibility
Unlimited access to professionals , organizations, prospects, and customers in your target market