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LHH Social Media Presentation
 

LHH Social Media Presentation

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Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market ...

Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.

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  • So what is the ROI of doing alll this stuff

LHH Social Media Presentation LHH Social Media Presentation Presentation Transcript

  • Digital Space Consulting THE “HOW TO BUILD YOUR (BUSINESS)” SOCIAL STRATEGY Tips | Tricks | Platforms | Tactics “Nobody ever got a client sitting at home waiting for the phone to ring.” - Me
  • Who We Are • Digital agency with over 10 years experience in content, creative, communications, and analytics • Passionate about the tools, platforms, and technology used to connect and engage consumers • Focused on empowering brands and customers by enabling them to research, relate and engage with each other • Entrenched in execution and creating a blueprint from here to there 2
  • What We Do Digital Communication Initiatives STRATEGY + PLANNING DIGITAL MESSAGING SOCIAL MEDIA INTERNET MARKETING ECOMMERCE Technology Components WEB CONTENT MANAGEMENT ECOMMERCE EMAIL / MARKETING SOCIAL COMMUNITIES Analytics & Reporting WEB ANALYTICS BUSINESS INTELLIGENCE SOCIAL PROFILING 3 VIDEO SEO/SEM WEBSITE WIDGETS
  • The problem you’re trying to solve 1 2 3 YOUR FIRST MISTAKE Assuming people are rational YOUR SECOND MISTAKE Assuming people are eager to change YOUR THIRD MISTAKE Assuming that once someone knows things the way you know them, they will choose what you choose 4
  • Agenda A little background What’s this social media thing and why should I care – I’m not 22 What tools, platforms, and services should I care about What is my short and long term strategy How do I create the “social media me” and build my brand authority What are the five things I can do today to impact my digital footprint, engage with my customers, and manage my time 5
  • Let’s start with some videos Social Media 2013 Marketing Fundamentals Don’t Change 6
  • What happens every 60 seconds on the internet • • 1,500 BLOG POSTS • 13,000 IPHONE APPS DOWNLOADED • 100+ NEW LINKEDIN ACCOUNTS • 694,455 GOOGLE SEARCHES • 7 695,000 FACEBOOK STATUS UPDATES 98,000 TWEETS
  • Social Media marketing isn’t a fad More and more small businesses are leveraging the power of social Of small business marketers spend an hour or more on social media marketing per day. of small business Marketers spend at least 10 minutes on social media marketing per day. 8 of small business marketers plan to increase their use of social media this year.
  • The New Reality… If companies don’t know you’re out there, you never get the OPPORTUNITY to be considered The Customer is in CONTROL. Your company, product, service, brand, reputation, etc. is now a search result… 9
  • Why social media should be a part of your strategy 1. Gain visibility Unlimited access to professionals, organizations, prospects, and customers in your target market 2. Provide transparency Being open and honest allows you to connect with others on common ground 3. Helps you ‘get to give’ Ask for help only after offering help to others the majority of the time 4. Allow ‘nobodies’ to become ‘somebodies’ Create and cultivate your personal brand 10
  • Why social matters 1. Build relationships • • Support network Lead generation Blog 2. Raise visibility • Increased awareness of you and your services Social Networking 3. Demonstrate expertise • Blog comments Opportunities to show thought leadership LinkedIn 4. Go public • • Come out from behind the curtain Find your voice/niche/point of view Share links Amplify others Give tips 11 Be a resource Show expertise
  • The “How To” Social Media for Business Hello World… 12
  • What do I need to do first? have generated customers through Facebook • • • Become a student of each platform Engage and start conversations Make sure that your profile is updated / keyword focused Share content (articles, videos, webinars, events, etc.) Center profiles on who you are, what you’re about, and how you help Create a home online (social home) Get a business card (Vistaprint / Moo Cards) Keep the personal personal and business strictly business have generated customers through Twitter • • • • • of businesses have generated customers through LinkedIn Create profiles – engage 57% 48% 42% CUSTOMER ACQUISITION Go ahead, ask the question - What’s the ROI of social media??? 13
  • Can you show me a couple of examples? • • • • Be findable – What happens when someone Google’s your name? Offer help and answer questions Share useful content (Articles, Blogs) Become a student of each platform 14
  • But, Where Do I Get Started People are using the Internet to talk about your brand, products, competitors, customers, and clients – are you listening? WHERE TO LISTEN • Google Alerts • LinkedIn • Alltops.com • Search.Twitter.com • FollowerWonk.com • HelpAReporter.com (HARO) • MuckRack.com • Socialmention.com • Topsy.com WHERE TO SHARE • Blogs • Forums • Twitter – hashtags / twitter talks • Facebook – status comments / groups • Linkedin – QA / Groups • Quora • Review sites – Amazon / YouTube / Yelp • Yahoo Answers Want to know what people are saying about you on Twitter? Facebook? Blogs? Forums? No problem. 15
  • Recap: Top content resources Get content here • • • • • • • Followerwonk.com Quora.com Google Consumer Surveys Google Public Data Marketingcharts.com Google Alerts AllTops.com Can’t write, code, or design – (use these tools) • • • • • 16 99Designs.com Crowdspring.com Dribble.com Contently.com Elance.com
  • Lets talk a little LinkedIn – 6 ways to be rock star 17
  • 3 easy ways you can leverage social media And get started 1 2 3 - Market intelligence - Understand your customers and competitors - Track keyword mentions for your products services - Identify opportunity - Listen for keywords - Identify influencers - Find prospects who are trying to find you - Build thought leadership - Become an expert in your niche - Grow your tribe / create authority LinkedIn is a great place to learn what businesses are talking about; Twitter is a great place to learn what businesses are bitching about. – Paul Gilllin 18
  • So how do you make the most of your social media marketing efforts? ADD VALUE Share content that your audience will find helpful, informative, or entertaining 19
  • Curate | Build | Manage | Measure Manage your message • Hootsuite.com • PRWeb.com • WiredPRNews.com • PitchEngine.com Get content • Elance.com • WriterAccess.com • Contently.com • Google Alerts • LinkedIn Build a team • ELance.com • Crowdspring.com • WriterAccess.com • Contently.com Measure • • • • Who are you writing for? What is the purpose? What is the call to action? What are you measuring? The key is to make yourself visible on the Internet – through your website, by blogging, and via value based use of social media. 20
  • Simplest Place To Start? • What you will be able to do • Schedule tweets/Facebook/LinkedIn posts automatically • Manage multiple social profiles • http://hootsuite.com/help 21
  • Two Last Things + My Warning 22
  • 2 Find Out What People Are Searching For - Find your top 3-5 terms - People search (LinkedIn) - Google Insights Create Profiles - About.me - LinkedIn - Facebook - Twitter 1 3 4 5 Say Something - Hootsuite - LinkedIn - Twitter - Facebook Optimize profiles - Add keywords to headlines, titles, descriptions, summary, s kills, links to websites, bios, etc. Find Stuff To Say / Organize Content - Google Alerts - Google Reader - LinkedIn News/Signal - Twitter List/ Listorious - SocialMention.com 6 Measure - # Followers - # Connections - # LinkedIn Views - # LinkedIn Searches
  • Starter Matrix – What You Need Business Cards Profiles Domain/Hosting Custom Web Presence Simple One Pager What Else You Need MooCards.com LinkedIn GoDaddy.com Odesk.com About.me Gmail account VistaPrint.com Twitter BlueHost.com Elance.com Magnt.com Zoho / FreshBooks Office Depot Facebook HostMonster.com 99Designs.com Tumblr.com Highrise Staples Pinterest Basecamp Instagram HootSuite.com Quora Dropbox Google+ MailChimp.com 24
  • Starter Matrix – What You Need Collaboration Tools Content Tools Google Tools (Chrome Who I Read Extension) Mural.ly Contently.com Rapportive Copyblogger Storyboardthat.com WriterAccess.com Boomerang Seth Godin Trello.com TextBroker.com Streak Chris Brogan HipChat.com Scott Stratten Basecamp Social Media Examiner Highrise Hubspot 25
  • Have a game plan Create social profiles Engage and start answering questions Write profiles about who you are, what you do, and how you can help Establish a social home Become a student of social platforms Include keywords that are relevant to your type of business Optimize your profiles to let customers, partners, and vendors find you Don’t be upset with the results you didn’t get from the work you didn’t do 26 Follow your metrics • Who are you writing for? • What is the purpose? • What is the call to action? • What are you measuring? Stay connected to the conversation
  • Need help? Social Profile Build Your Authority Build Your Brand LinkedIn optimization X X X Keyword research X X X Build content stream X X X Hootsuite integration X X Social profile X X Content automation X X Twitter Integration X Twitter monitoring X “James is a true expert in the field of digital marketing and creating your brand.” – M. Schor, Director “James has been a wonderful resource for my agency. He managed to increase our digital presence by optimizing our website, Twitter, LinkedIn, and Facebook.” – D. Glacy, Owner 27 “James provided exceptional service in creating a social media footprint for me in my job search.” – C. Newsome, Engineer
  • We Do That… Video optimization SEO PPC/Remarketing Conversion optimization Content marketing Digital messaging Social distribution Influencer outreach Our partners include… 28 Target market segmentation Social listening User experience Website design
  • Where We Connect Current Speaker for Pubcon 2013 Speaker Board Member 2013 Member since 2010 Member since 2010 29
  • Digital Space Consulting Create. Connect. Engage. Thank You.
  • How to Contact Us DigitalSpaceConsulting.com James@digitalspaceconsulting.com Linkedin.com/in/Jloomstein Twitter.com/jloomstein Slideshare.net/jloomstein/presentations 31