1600 tablet jivox showcase
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1600 tablet jivox showcase

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1600 tablet jivox showcase 1600 tablet jivox showcase Presentation Transcript

  • Achieving User Engagement with Interactive Tablet Ads
    Diaz Nesamoney
    Founder & CEO
  • Jivox Company Background
    Company
    Profile
    Founded in June 2007
    Headquartered in San Mateo, CA, sales in USand Asia Pacific markets
    Cross-platform Interactive video advertising technology
    Easy to use authoring tools for rich media/video ads
    Campaign management and analytics
    Ad management and serving
    Over 300 global customers including global brands, agencies and media companies
  • Jivox Customers
    Advertisers & Agencies
    Publishers
  • What do users expect with Tablet Ads
    The iPad has set the visual appeal bar very high, other tablets have followed
    Interactivity and use of multi-media is assumed/expected for ads
    Touch two-way interaction
    Leverage features of tablets
    GPS/Location
    Camera
    Rotation/Accelerometer (e.g. Fidelity/WSJ)
  • Challenges with Tablet Ad Delivery
    Fragmented inventory
    Many tablets – iPad, Android (many flavors), Blackberry PlayBook, HP (Windows and WebOS)
    Lack of or incomplete support for Flash so current rich media creatives don’t do well
    Varied proprietary/non-standard browsers
    Incomplete support for HTML5
  • Interactive Tablet Ad – Ads turned into Apps
    Watch long-form videos directly within the ad unit.
    Download a coupon or informational document.
    Link directly to the purchase page to Buy Now.
    Easily share ads on popular social networks with a simple click of the mouse.
    Build on a following on these social networks.
    Live Twitter feed displays in real-time.
    Skinning of the ad unit maintains brand identity.
  • Example: Microsoft Cloud
    Try http://bit.ly/jivox from your tablet device
    to see this Jivox ad in action!
  • Example: Large Cellphone Manufacturer
    Campaign goal: Introduce new smart phone
    Launched mobile only campaign
    Campaign Results
  • How do users engage with Tablet ads
  • Engagement Preferences by Vertical
    Travel & Entertainment
    Business Products
    Retail/Consumer
    Financial Services
  • How do Tablets Fare vs Mobile Phones
  • Best Practices for Tablet Ads
    Recognize the high visual appeal and interactivity expectations
    Goal: Educate, Entertain, Engage
    More content centric than ad centric
    Experiment, measure, and be prepared to change
    Technology platforms can take a lot of the pain out of creating and delivering exciting tablet ads
  • Achieving User Engagement with Interactive Tablet Ads
    Diaz Nesamoney
    Founder & CEO
    diaz@jivox.com