Achieving User Engagement with Interactive Tablet Ads Diaz Nesamoney Founder & CEO
Jivox Company Background Company Profile Founded in June 2007 Headquartered in San Mateo, CA, sales in USand Asia Pacific markets Cross-platform Interactive video advertising technology Easy to use authoring tools for rich media/video ads Campaign management and analytics Ad management and serving Over 300 global customers including global brands, agencies and media companies
Jivox Customers Advertisers & Agencies Publishers
What do users expect with Tablet Ads The iPad has set the visual appeal bar very high, other tablets have followed Interactivity and use of multi-media is assumed/expected for ads Touch two-way interaction Leverage features of tablets GPS/Location Camera Rotation/Accelerometer (e.g. Fidelity/WSJ)
Challenges with Tablet Ad Delivery Fragmented inventory Many tablets – iPad, Android (many flavors), Blackberry PlayBook, HP (Windows and WebOS) Lack of or incomplete support for Flash so current rich media creatives don’t do well Varied proprietary/non-standard browsers Incomplete support for HTML5
Interactive Tablet Ad – Ads turned into Apps Watch long-form videos directly within the ad unit. Download a coupon or informational document. Link directly to the purchase page to Buy Now. Easily share ads on popular social networks with a simple click of the mouse. Build on a following on these social networks. Live Twitter feed displays in real-time. Skinning of the ad unit maintains brand identity.
Example: Microsoft Cloud Try http://bit.ly/jivox from your tablet device to see this Jivox ad in action!
Example: Large Cellphone Manufacturer Campaign goal: Introduce new smart phone Launched mobile only campaign Campaign Results
How do users engage with Tablet ads
Engagement Preferences by Vertical Travel & Entertainment Business Products Retail/Consumer Financial Services
How do Tablets Fare vs Mobile Phones
Best Practices for Tablet Ads Recognize the high visual appeal and interactivity expectations Goal: Educate, Entertain, Engage More content centric than ad centric Experiment, measure, and be prepared to change Technology platforms can take a lot of the pain out of creating and delivering exciting tablet ads
Achieving User Engagement with Interactive Tablet Ads Diaz Nesamoney Founder & CEO firstname.lastname@example.org