Funny or Die <ul><li>Who We Are </li></ul><ul><li>Founded in 2007 by Will Ferrell, Adam McKay, and Chris Henchy </li></ul><ul><li>In 2008, we hired Emmy winning writer Andrew Steele, a twelve year veteran of Saturday Night Live as our Creative Director and Executive Producer for our top-rated comedy show on HBO – Funny or Die Presents </li></ul><ul><li>In November 2010, President of Production Mike Farah was named one of the top 35 Hollywood executives under 35 </li></ul><ul><li>With offices in Hollywood, Palo Alto and NYC, we </li></ul><ul><li>produce hundreds of exclusive celebrity videos </li></ul><ul><li>and a steady stream of huge viral hits having </li></ul><ul><li>become “the place to be seen” for comedic </li></ul><ul><li>celebrities </li></ul><ul><li>In 2011 FOD won 9 Webby Awards making us </li></ul><ul><li>the top overall winner this year! </li></ul><ul><li>Our Reach and Growth </li></ul><ul><li>140% year/year growth </li></ul><ul><li>32MM users reached monthly on and off site </li></ul><ul><li>Serve over 400MM display impressions monthly </li></ul><ul><li>Over 65MM pre-roll impressions available per month </li></ul>Source: comScore 2011 & Google Analytics
Branded Entertainment With over 150 Branded Entertainment videos across 16 categories to date, Funny or Die is a one-stop shop for the creation, distribution and marketing of custom Branded Entertainment Videos.
Funny, or Die? Our site was founded on the basis of immediate user engagement. “ Was this video FUNNY? Or does it DIE? What do you think?”
Social Media Reach Funny or Die ’s Social Media arm continues to grow with our presence on Twitter, Facebook, Tumblr and other channels across the social media landscape. We maintain relationships with over 1,000 blogs and currently boast 500K+ subscribers to our Funny or Die Newsletter. <ul><li>Facebook </li></ul><ul><li>3M+ FOD and Will Ferrell fans reached via Facebook </li></ul><ul><li>Y/Y Growth: 2100% </li></ul><ul><li>Average 2,000 New “Likes” per day </li></ul><ul><li>Tumblr </li></ul><ul><li>Total followers: 40K </li></ul><ul><li>Y/Y Growth: 1000% </li></ul>Across our social media channels and traffic to the site, Funny or Die ’s true reach speaks to over 32M people every month. We have a Klout score of 82, the standard for measuring influence. <ul><li>Twitter </li></ul><ul><li>Total followers: 2.2 M </li></ul><ul><li>Y/Y Growth: 50% </li></ul><ul><li>#80 Overall Twitter Account </li></ul><ul><li>#15 Brand on Twitter </li></ul>
“ Ultimate Halo Smackdown” on Funny or Die Client approached FOD to create a concept and produce a video about Halo Reach. IMMORTAL status within 24 hours of launch Over 418,000 video views on FOD site 8,063 Total Votes, 92% Funny Rating 98,333 video views on the FOD YouTube channel 595,000 video views on Xbox Live Over 1,111,000 TOTAL Views Over 3,470 blogs picked up the story including Entertainment Weekly, MTV.com, Buzzfeed.com, and Gamespot.com. Kotaku.com called the clip “The best Halo: Reach video ever!” The clip also won the 2011 People ’s Voice Award Webby for Best Branded Entertainment Video! “ The Halo Reach / Funny or Die video was a once-in-a-career type of opportunity. We’re thrilled with the result, which generated a ton of buzz and spread our message without feeling like a typical marketing video. We’ll definitely be looking to do more of this type of thing in the future.” -Aaron Elliot, Digital Group Manager, Xbox Global Marketing BE Case Study – Halo Reach Click Here To Watch
In 2011 T-Mobile became the official sponsor for The First Annual Funny or Die Sketch Comedy Challenge. The Sketch comedy Challenge was an idea created by FOD and then tailored to T-Mobile. The challenge consisted of three up and coming sketch groups (Tremendosaur, Cream, and The Birthday Boys) being challenged to create sketches centered around the T-Mobile theme of “connected”. Funny or Die filmed the sketches as well as the behind the scenes mayhem and hosted the videos on a special custom landing page within Funny or Die. Our users were then encouraged to watch the sketch videos and vote for the best one, the winners receiving cash and various prizes from T-Mobile. BE Case Study – T-Mobile The videos got over 123,000 views on FunnyorDie. The winner was “The System” by The Birthday Boys with over 49,000 views and an 88% Funny rating. Click to Watch Click to Watch