Good morning and welcome. Thank you Mitch for the opportunity to participate this morning. I am Jon Brendsel, VP of Products for PBS. My group develops all of our web and mobile applications for PBS, including our video platform, the website, and our mobile apps.While we have been active in Kids games for much longer, we are a relative newcomer to the iPhone and iPad space. We just launched our first iPad app in November and are now working on our 3rd major update.Here are a couple of screenshot. The intent is that this is a view into the PBS video catalog. We have 10s of thousands of hours of programming across 100s of shows, ranging from national programs such as PBS Newshour and WNET’s Nature, one off productions such as Circus or Carrier, and local productions such as WTTW’s Chicago Tonight.The major features of this app today are to be able to watch full length video content, clips, as well as find your local PBS station schedule.
Second ScreeningMaking the Most of TV Jon Brendsel, VP Products, PBS
PBS Video for iPad Goals Drive TV Tune-in Increase overall share of ‘mind’ Deepen connection through engagement Monetization through merchandising & advertising
Not a zero sum game 86% use their mobile devices while watching TV
Companion OpportunitiesTune-In to Monetizable Opportunities TV schedules drive broadcast tune-in for member stations App is the catalog to drive tune-in to other on-demand experiences (Netflix, Hulu, iTunes) Use context to program relevant, related content
Companion OpportunitiesiPad as the ‘on-demand’ tuner / DVR Play long form content on ‘big screen’ HDMI, VGA, AirPlay Program related content ‘Own it’ opportunities
Companion OpportunitiesSynchronized Experiences Program related content / services in tablet Vendors IntoNow acquired by Yahoo) Nielsen BrightContext