1245 tablet frank foster

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1245 tablet frank foster

  1. 1. Interactive Television Technologies With a Tablet Slant<br />June 6, 2011<br />
  2. 2. Mobile and Tablet Opportunities<br />Remote Control, Complementary Content<br /><ul><li>Live TV, DVR Control, Menu and Advanced Search
  3. 3. IMBD Style Information, Past Episodes, Similar Content
  4. 4. Live Sports Statistics</li></ul>Advertising<br /><ul><li>Enhanced Advertising Experience (DAL, Long Form Content)
  5. 5. New Relevant Advertising</li></ul>Commerce<br /><ul><li>Click to Buy, Relevant Product Search</li></ul>Reflection<br />Access Content from Other Devices <br /><ul><li>Network,
  6. 6. PC/Mac,
  7. 7. Tablet/Mobile</li></ul>2<br />
  8. 8. How Does Interactive Technology Work on Pay Television Today?<br />Today’s App Environment<br /><ul><li>Hosted in a data center
  9. 9. Accessed with remote from set top box menu
  10. 10. Integration accomplished through network servers within the television network</li></ul>3<br />Next Generation Apps<br /><ul><li>TV-aware, Internet Apps
  11. 11. Accessed from a gateway device within the home via WiFi
  12. 12. Integration accomplished through internet based servers—outside the television network</li></li></ul><li>How Could It Work?<br />App Discovery<br /><ul><li>In-Program Promotion
  13. 13. Available from Mobile Technology Providers
  14. 14. Android Marketplace
  15. 15. Apple App Store
  16. 16. Discovery through operator and/or application developer marketing messages</li></ul>App On-boarding Process<br /><ul><li>App would be downloaded to the device, just like a traditional mobile app
  17. 17. After downloading, the application provides a wizard to pair the tablet to a television set-top box
  18. 18. Once paired, the app becomes “TV-Aware”</li></ul>4<br />
  19. 19. Key Features<br />Remote Control<br /><ul><li>Remote functionality and streaming library
  20. 20. Update interface in tablet when channel changes or DVR playback occurs</li></ul>Complementary Content<br /><ul><li>Network
  21. 21. Future Schedule, On Demand Links, Promotions
  22. 22. Advertising Tie-Ins
  23. 23. Programming
  24. 24. Promotions, DVD Sales
  25. 25. Product Placement Advertising, Commerce
  26. 26. IMDB Content
  27. 27. Search capability</li></ul>5<br />
  28. 28. Key Features<br />Advertising<br /><ul><li>Interactive Links
  29. 29. Mirrored Dedicated Advertising Locations
  30. 30. Index of Advertisers</li></ul>Reflection:<br /><ul><li>Access to Content from a Digital Locker (Personal, Operator, 3rd Party)
  31. 31. Music playback to TV … Whole House Audio
  32. 32. Video playback to TV … Whole House Video
  33. 33. Access to TV Content on Wireless Devices … Placeshifting</li></ul>6<br />
  34. 34. Personalized Start Page<br />7<br />Advertising Centric Vision<br /><ul><li>Mobile application that allows a customer to setup preferences for their TV viewing experience, then customize the TV experience when the application is launched
  35. 35. Advertising Opportunities
  36. 36. Opt-Out Targeting
  37. 37. Opt-in Targeting
  38. 38. Cross Over to Television
  39. 39. Social Media
  40. 40. Research Capabilities
  41. 41. Opt-in Surveys
  42. 42. Real Time Return Path</li>

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