Enhancing the Starbucks <br />Experience with Mobile<br />@adambrotman<br />
Starbucks & Mobile<br />Connection, Engagement, Convenience and Utility<br />
Starbucks Card<br />$1.5B loaded by our customers onto the Starbucks card in 2010<br />My Starbucks Rewards program provid...
Mobile Payment<br />Starbucks Card Mobile App<br />Customers asked for a faster more convenient way to pay  <br />Mobile p...
Mobile Payment App (continued)<br /><ul><li>Beyond Payment…
Manage your card:  check your balance and reload while you are in line – very easy and convenient
Check your loyalty status and rewards:  MSR</li></li></ul><li>MyStarbucks App<br />
Tablets<br />1.  Mobile optimized for smartphones<br />2. Designed for a tablet<br />3.  Location enabled<br />
Upcoming SlideShare
Loading in...5
×

0915 mobile adam brotman

468

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
468
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

0915 mobile adam brotman

  1. 1. Enhancing the Starbucks <br />Experience with Mobile<br />@adambrotman<br />
  2. 2. Starbucks & Mobile<br />Connection, Engagement, Convenience and Utility<br />
  3. 3. Starbucks Card<br />$1.5B loaded by our customers onto the Starbucks card in 2010<br />My Starbucks Rewards program provides benefits to our customers who pay with a registered Starbucks card<br />20% of the transactions in our stores are now paid with via the Starbucks card<br />
  4. 4. Mobile Payment<br />Starbucks Card Mobile App<br />Customers asked for a faster more convenient way to pay  <br />Mobile payment rolled out in January to nearly our entire U.S. retail footprint<br />Largest mobile payment initiative in the U.S. <br />
  5. 5. Mobile Payment App (continued)<br /><ul><li>Beyond Payment…
  6. 6. Manage your card:  check your balance and reload while you are in line – very easy and convenient
  7. 7. Check your loyalty status and rewards:  MSR</li></li></ul><li>MyStarbucks App<br />
  8. 8. Tablets<br />1. Mobile optimized for smartphones<br />2. Designed for a tablet<br />3. Location enabled<br />
  9. 9.
  10. 10. Survey Time!<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×