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0900 video john muszynski

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Transcript

  • 1. SHOW ME THE MONEY
    WHAT ONLINE VIDEO
    CAN LEARN FROM TV
    with John Muszynski
    Wednesday, June 8, 2011
  • 2. A Brief
    history lesson
  • 3. FIVE GUIDING PRINCIPLES
    Brilliant and engaging content
    Break through the clutter
    Industry measurement and benchmarks
    Scale and collaboration
    Viable marketplace with a buy/sell infrastructure  
    FOR SUCCESS
  • 4. PAYING MORE
    FOR LESS
    To-do:
    Kick TV’s butt
  • 5. MEASUREMENT AND
    STANDARDS WANTED
    Suretheyclicked
    on an ad, but did
    they watch it?
  • 6. VIVAKI SOLUTION
    FOR VIDEO
    COST
    SCALE
    Long Form TV
    Professional Online
    Aggregated Content
    100% professionally produced studio TV content that is repurposed for online viewing.
    Professionally produced short form TV and professionally produced online content
    Publishers that aggregate content from multiple sources.
    25% of videos online
    68% of videos online
    7% of videos online
  • 7. CREATE A
    VIABLE MARKETPLACE
    Value
    Scale
  • 8.
  • 9. A LESSON FROM
    THE UPFRONTS
  • 10. MAXIMIZING LONG-TERM VALUE
    VS
    MEETING SHORT-TERM QUOTA
  • 11. REMEMBER…
    • Industry benchmarks
    • 12. Scale and collaboration
    • 13. Buy/sell infrastructure 
  • “We believe this TV style standardization will be one of the greatest drivers of online video ad spending.”
    - Forrester, The State of Online Video in 2011
  • 14. THANK YOU.
    QUESTIONS?