0900 video john muszynski

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0900 video john muszynski

  1. 1. SHOW ME THE MONEY<br />WHAT ONLINE VIDEO <br />CAN LEARN FROM TV<br />with John Muszynski<br />Wednesday, June 8, 2011<br />
  2. 2. A Brief<br />history lesson<br />
  3. 3. FIVE GUIDING PRINCIPLES<br /> Brilliant and engaging content<br /> Break through the clutter<br /> Industry measurement and benchmarks<br /> Scale and collaboration<br /> Viable marketplace with a buy/sell infrastructure  <br />FOR SUCCESS<br />
  4. 4. PAYING MORE<br />FOR LESS<br />To-do:<br />Kick TV’s butt<br />
  5. 5. MEASUREMENT AND<br />STANDARDS WANTED<br />Suretheyclicked <br />on an ad, but did <br />they watch it? <br />
  6. 6. VIVAKI SOLUTION<br />FOR VIDEO<br />COST<br />SCALE<br />Long Form TV<br />Professional Online<br />Aggregated Content<br />100% professionally produced studio TV content that is repurposed for online viewing.<br />Professionally produced short form TV and professionally produced online content<br />Publishers that aggregate content from multiple sources.<br />25% of videos online<br />68% of videos online<br />7% of videos online<br />
  7. 7. CREATE A<br />VIABLE MARKETPLACE<br />Value<br />Scale<br />
  8. 8.
  9. 9. A LESSON FROM<br />THE UPFRONTS<br />
  10. 10. MAXIMIZING LONG-TERM VALUE<br />VS<br />MEETING SHORT-TERM QUOTA<br />
  11. 11. REMEMBER…<br /><ul><li>Industry benchmarks
  12. 12. Scale and collaboration
  13. 13. Buy/sell infrastructure </li></li></ul><li>“We believe this TV style standardization will be one of the greatest drivers of online video ad spending.”<br /> - Forrester, The State of Online Video in 2011<br />
  14. 14. THANK YOU.<br />QUESTIONS?<br />

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