C’era una Volta or Once Upon a Time A True Fable
Once upon a time there was a noble man
He created a magnificent company. And then he created another
Together with his children, Riccardo and Federica, he decided to give the world TREND
He needed fierce and courageous soldiers to conquer the new world Elena Andrea Marcello
They started small but they had big dreams, passion and perseverance Elena Andrea Marcello
The  Trend  story needed to be told. Who better than to tell the story than your virtual narrator? . . . Elena Andrea Marc...
Elena ...with  Communication Consistency Creativity
Elena Andrea Marcello National consumer magazines
Elena Andrea National trade magazines
Elena Andrea Newspapers
Elena Andrea Books
Elena Regional magazines
Elena International magazines
Elena Along with print, the social web has emerged…..
Elena Along with print, the social web has emerged…..
Elena Along with print, the social web has emerged….. Blogs  have tens of thousands of visitors. They have hundreds of tho...
Elena Every month there is a  Trend  story to tell the press………..
Elena And every month the press is smitten with  Trend …. Along with print, the social web has emerged….. “ FEEL   is amaz...
Elena Along with print, the social web has emerged….. “ Trend Q   is   glimmer glass, proving you can give a kitchen a fac...
Elena Along with print, the social web has emerged….. “ Wallpaper  has   an insane amount of patterns & colors, undeniably...
Elena Along with print, the social web has emerged….. This is not the end of the fable, this is only the beginning…….. Thi...
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Once Upon a Time: PR with Puccini

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A general overview of the PR strategies for Trend USA presented at the annual sales meeting.

Published in: Design, Travel, Business
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Once Upon a Time: PR with Puccini

  1. 1. C’era una Volta or Once Upon a Time A True Fable
  2. 2. Once upon a time there was a noble man
  3. 3. He created a magnificent company. And then he created another
  4. 4. Together with his children, Riccardo and Federica, he decided to give the world TREND
  5. 5. He needed fierce and courageous soldiers to conquer the new world Elena Andrea Marcello
  6. 6. They started small but they had big dreams, passion and perseverance Elena Andrea Marcello
  7. 7. The Trend story needed to be told. Who better than to tell the story than your virtual narrator? . . . Elena Andrea Marcello
  8. 8. Elena ...with Communication Consistency Creativity
  9. 9. Elena Andrea Marcello National consumer magazines
  10. 10. Elena Andrea National trade magazines
  11. 11. Elena Andrea Newspapers
  12. 12. Elena Andrea Books
  13. 13. Elena Regional magazines
  14. 14. Elena International magazines
  15. 15. Elena Along with print, the social web has emerged…..
  16. 16. Elena Along with print, the social web has emerged…..
  17. 17. Elena Along with print, the social web has emerged….. Blogs have tens of thousands of visitors. They have hundreds of thousands of page views. They have no geographical boundaries. They live forever.
  18. 18. Elena Every month there is a Trend story to tell the press………..
  19. 19. Elena And every month the press is smitten with Trend …. Along with print, the social web has emerged….. “ FEEL is amazing and groovy with cool pixilated patterns. It is tile with style, a clear winner, destined to be a favorite among the design savvy. The retro-chic collection has the right earth friendly credentials, firing up designer’s imaginations for new –wave applications. Let’s sing 100 Bottles of Beer on the Wall for the new Eco-mania! ”
  20. 20. Elena Along with print, the social web has emerged….. “ Trend Q is glimmer glass, proving you can give a kitchen a face-lift without major surgery! A whopping 49 colors, glamorous, polished and jewel-like. ”
  21. 21. Elena Along with print, the social web has emerged….. “ Wallpaper has an insane amount of patterns & colors, undeniably cool, serious inspiration and stunningly designed. A dizzily playful array that is exceedingly livable and flat out sexy. I can’t get enough. ”
  22. 22. Elena Along with print, the social web has emerged….. This is not the end of the fable, this is only the beginning…….. This is not the end of the fable, this is the beginning…

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