ad:tech Chicago 2008 - Widgets Panel
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Introductory presentation to Power Panel: Widgets and Applications - The New Media Network

Introductory presentation to Power Panel: Widgets and Applications - The New Media Network

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ad:tech Chicago 2008 - Widgets Panel Presentation Transcript

  • 1. Power Panel: Widgets & Applications – The New Media Network MODERATOR: Chris Duskin, Omniture PANELISTS: Sonya Chowla , Slide Jeremy Lockhorn , Avenue A | Razorfish Ben Pashman , Gigya Carnett Williams , Sprout Builder
  • 2. Power Panel Power Objectives
    • What’s all the buzz about?
    • What should we do?
  • 3. Power Panel: Widgets & Applications – The New Media Network PANELIST: Jeremy Lockhorn , Avenue A | Razorfish
  • 4. Advertising 1.0: Grab attention
  • 5. Digital advertising 1.0: drive traffic to your site
  • 6. Advertising 2.0: EARN attention
  • 7. Digital advertising 2.0: drive your site to the traffic
  • 8.  
  • 9.  
  • 10. Power Panel: Widgets & Applications – The New Media Network PANELIST: Sonya Chowla , Slide
  • 11. SuperPoke! Case Study: Juno
    • Results
    • In its first day alone, more than 370,000 Juno SuperPoke! actions were sent.
    • By the end of the campaign, over 3,000,000 Juno actions were sent.
    • Campaign Objectives
    • Create awareness of Juno release, build buzz with the hard-to-reach youth demographic.
    • Drive pre-order sales of the DVD.
    Slide Confidential
  • 12. Video Distribution Success Stories Electronic Arts – Burnout Paradise FunWall delivered 450,000 EA game trailer views in 7 days The FunWall placement pushed EA’s trailer to the #42 video on YouTube overall
      • Paramount Pictures – Tropic Thunder
      • Within six hours, FunWall made the Tropic Thunder trailer the #3 video for the day on YouTube in the Entertainment category
    Slide Confidential
  • 13. Power Panel: Widgets & Applications – The New Media Network PANELIST: Ben Pashman , VP of Sales & Business Development Gigya, Inc.
  • 14.
    • Widget: A portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user.
    • Application: Similar to a widget but built exclusively on and for the Facebook platform.
  • 15.
    • 142 Million unique, active widget users –comScore 5/08
    • Guaranteed distribution for brand advertiser widgets on a pay-per-install basis
    • More than 1,000 sites and advertisers using Gigya’s technology
    • Delivering scale and results
  • 16. Gigya Socialize Gigya Socialize : Integrate Social Functionality Into Your Site Once and Enjoy Universal Connections Across FB, MySpace, and Other SN’s APIs Top social networks like Facebook and MySpace are opening up their users’ friend information for use on third-party websites
  • 17. Make your widget SIMPLE, SHINY and SHAREABLE - Universal McCann TrendMarker, February 2008 Analysts agree . . .
  • 18. Power Panel: Widgets & Applications – The New Media Network PANELIST: Carnet Williams , Sprout Builder
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  • 23. A Framework for Widget Success
    • Distribution
    • Content
    • Measurement
    • Optimization