Power Panel: Widgets & Applications – The New Media Network MODERATOR: Chris Duskin, Omniture PANELISTS: Sonya Chowla , Slide Jeremy Lockhorn , Avenue A | Razorfish Ben Pashman , Gigya Carnett Williams , Sprout Builder

Power Panel Power Objectives What’s all the buzz about? What should we do?

What’s all the buzz about?

What should we do?

Power Panel: Widgets & Applications – The New Media Network PANELIST: Jeremy Lockhorn , Avenue A | Razorfish

Advertising 1.0: Grab attention

Digital advertising 1.0: drive traffic to your site

Advertising 2.0: EARN attention

Digital advertising 2.0: drive your site to the traffic

Power Panel: Widgets & Applications – The New Media Network PANELIST: Sonya Chowla , Slide

SuperPoke! Case Study: Juno Results In its first day alone, more than 370,000 Juno SuperPoke! actions were sent. By the end of the campaign, over 3,000,000 Juno actions were sent. Campaign Objectives Create awareness of Juno release, build buzz with the hard-to-reach youth demographic. Drive pre-order sales of the DVD. Slide Confidential

Results

In its first day alone, more than 370,000 Juno SuperPoke! actions were sent.

By the end of the campaign, over 3,000,000 Juno actions were sent.

Campaign Objectives

Create awareness of Juno release, build buzz with the hard-to-reach youth demographic.

Drive pre-order sales of the DVD.

Video Distribution Success Stories Electronic Arts – Burnout Paradise FunWall delivered 450,000 EA game trailer views in 7 days The FunWall placement pushed EA’s trailer to the #42 video on YouTube overall Paramount Pictures – Tropic Thunder Within six hours, FunWall made the Tropic Thunder trailer the #3 video for the day on YouTube in the Entertainment category Slide Confidential

Paramount Pictures – Tropic Thunder

Within six hours, FunWall made the Tropic Thunder trailer the #3 video for the day on YouTube in the Entertainment category

Power Panel: Widgets & Applications – The New Media Network PANELIST: Ben Pashman , VP of Sales & Business Development Gigya, Inc.

Widget: A portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user. Application: Similar to a widget but built exclusively on and for the Facebook platform.

Widget: A portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user.

Application: Similar to a widget but built exclusively on and for the Facebook platform.

142 Million unique, active widget users –comScore 5/08 Guaranteed distribution for brand advertiser widgets on a pay-per-install basis More than 1,000 sites and advertisers using Gigya’s technology Delivering scale and results

142 Million unique, active widget users –comScore 5/08

Guaranteed distribution for brand advertiser widgets on a pay-per-install basis

More than 1,000 sites and advertisers using Gigya’s technology

Delivering scale and results

Gigya Socialize Gigya Socialize : Integrate Social Functionality Into Your Site Once and Enjoy Universal Connections Across FB, MySpace, and Other SN’s APIs Top social networks like Facebook and MySpace are opening up their users’ friend information for use on third-party websites

Make your widget SIMPLE, SHINY and SHAREABLE - Universal McCann TrendMarker, February 2008 Analysts agree . . .

Power Panel: Widgets & Applications – The New Media Network PANELIST: Carnet Williams , Sprout Builder

A Framework for Widget Success Distribution Content Measurement Optimization

Distribution

Content

Measurement

Optimization