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Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
Socialmediaoverview 090521183809 Phpapp01
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Socialmediaoverview 090521183809 Phpapp01

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Social Media Overview

Social Media Overview

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  • 1. Social Media Overview
  • 2. Do not freak‐out Social media is your friend
  • 3. You do not have to be on top of  everything, but you should participate
  • 4. Social Media is about people  interacting with other people via  communication technology  
  • 5. PLATFORMS Blogs Micro‐blogs Social Networks Widgets Chat Instant Message Message Boards Podcast Video Sharing Picture Sharing Presentation Sharing RSS User Rating/Reviews Collaborative Filtering Virtual Worlds
  • 6. PROPERTIES WordPress Blogspot Twitter Facebook MySpace YouTube Slideshare Linkedin Blubrry AIM BizRate Flickr Second Life iTunes etc.
  • 7. This shiz is 4 real
  • 8. By the end of 2008, social  networking had overtaken email in  terms of worldwide reach  66.8% of Internet users across the  globe accessed “member  communities” last year, compared  to 65.1% for email  Nielsen Online 2009
  • 9. 73% have read a blog 57% have joined a social network 53% have uploaded photos 22% have uploaded video Universal McCann Comparative Study on Social Media Trends 2008
  • 10. Americans  spend 6% of  their online  time on  Facebook 70% of  Twitter users  joined in  2008
  • 11. Creators Publish a blog Publish web pages Upload video, music, pictures, presentations you created Critics Forrester  Post rating/review Comment on someone else’s blog Contribute to forum/wiki/FAQ Research’s  Collectors model to  Use RSS feeds Add “tags” to web pages or photos understand  Vote on websites Joiners social media  Maintain profile on social nets Visit social nets adoption and  Spectators activity Read blogs Watch/listen to  video/audio from others Read online forums and customer rating/reviews
  • 12. Uses  Joins Linkedin Looks to  Facebook Groups to stay  Is a  online forums  to lure  on top of the  tumblr for answers Tweets clients in tech biz Opus peeps are so social
  • 13. Be prepared to connect in ways you never imagined
  • 14. OK – so I get the personal value What value is social media to  business?
  • 15. Social Media is about business people interacting with customers  interacting with other customers interacting with other business  people via communication  technology 
  • 16. In other words…. Social Media is about people  interacting with other people via  communication technology  
  • 17. “Twitter is not about hearing from a  company; it's about hearing from a  person within a company.”  Lisa Cavales, CMO Express
  • 18. Social Media knows no boundaries
  • 19. Do not freak‐out Social media is your friend Set your own boundaries
  • 20. Value Proposition: Social Media is simultaneously advertising, customer service and  research
  • 21. Cast a message to known and heretofore unforeseen or  unreachable audiences
  • 22. Respond to customers in the forums where they are  organically present
  • 23. Study the interactions – positive, neutral and  negative – to feed the improvement cycle
  • 24. Decode the stream of digital artifacts – images,  videos, podcasts, etc. – to have the broadest  understanding of how a brand is trafficked
  • 25. Never underestimate a persons desire to share  and be part of like‐minded groups
  • 26. Marketers are planning to spend on  social media 
  • 27. 50% of marketers said they will be increasing their  spending on social media marketing in the coming  months
  • 28. Social nets, blogs, UGC and mobile is where the  spending shift is going 
  • 29. Most marketers are in the experimental stage
  • 30. Opus Creative Case Study Objective: Develop and nurture an eCommunity to raise  awareness and influence of the Alliance Social Media Solution: Implementation of a social  syndication strategy • Select prime social properties to converse with hardware/software business and  technology decision‐makers, industry analysts and technology press • Make sure all Alliance content/news is distributed through a minimum of 5 social  properties to extend reach/frequency of dialogue • Continued outreach to Alliance membership for content submissions • Ongoing evaluation of new properties/ideas to add to syndication network • Metrics in place to guide optimization efforts
  • 31. Itanium Solutions Alliance ‐ Social Syndication Network : LinkedIn, Slideshare, Blip, Twitter, YouTube, Blog, Mainframe Migration, Website and eNewsletter slideshare.net/itaniumalliance mainframemigration.org/blogs/itanium_solutio ns_alliance/ twitter.com/itaniumalliance itaniumsolutions.org LinkedIn Group blog.itaniumsolutions.org Bi‐monthly email youtube.com/itaniumalliance itaniumsolutions.blip.tv/
  • 32. Ok – so what’s a good approach towards  utilizing social media for business?
  • 33. First – take a step back and check  yer organizations head Social media is an attitude: Success will come from fundamentally caring about  what customers, employees and partners have to say  about your business and wanting to learn and dialogue  with them about their opinions
  • 34. Social media is dialogue – it’s not  broadcast Re‐engineer your business around real‐time customer  responsiveness: Collaboration between Product Development,  Marketing, Customer Service, IT and other  departments will be crucial
  • 35. Be prepared to be real Confine slogans to advertising and press releases to the  news wire, as the currency of social media is  truthfulness: Recruit and incentivize product/service designers and  developers to be the social voice 
  • 36. Got the head‐check? Now onto  some tactical process planning
  • 37. Repeat and share as necessary PLAN • What are you trying to accomplish? • Awareness, Sales, Service, Loyalty, All of the above? LISTEN • Where is your audience organically congregating online? • What are they saying, doing, mashing, uploading about your brand? ENGAGE • Step into the conversation – post and respond • Stay open to all views MEASURE • Qualitative analysis of feedback • Properties/content/topics that elicit most/least feedback • People who appear to have influence • Contribution by customers, employees and partners
  • 38. You are what your customers  think you are twitter.com/opuscreative socialmedia@opuscreative.com blog.opuscreative.com

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