To date, defining "Influence" has been associated with the black art of "lies, damned lies, and statistics." 'Buzz metrics' have been a noble attempt to apply Google's PageRank (PR) algorithm to identifying Influence, but there's a small problem - it doesn't work, and it never did . . . at least not when we evaluate social interaction. Influence is contextual, specific, often short-lived, and lies manifests within a network. If we each have 5 RTs and @Mentions, we're not equally "Influential", although the Google PR may rank us as such. The paradigm shift is from PageRank to PeopleRank, and the latter is all about visualization. Seeing Influence is all about moving beyond mathematical rankings, and in this case, pictures are truly worth a thousand words. In this session, you'll learn how to visually map out a conversation network of social interaction, in addition to identifying where "Influence" truly lies. Being able to visualize the social structure and pattern of Influence will open your mind to a world of new possibilities with Social Media. What to do with this knowledge will depend on your goals and objectives, but one thing is for sure - you'll never see Influence in quite the same light again.